Sat.Jul 30, 2016 - Fri.Aug 05, 2016

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How to Create a Hashtag Just for Your Business

Sprout Social

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. In the late ‘90s, phone numbers were slowly replaced by AOL keywords and websites. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product or service.

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[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes

Adobe Experience Cloud Blog

Author: Hally Pinaud As a kid, I watched a lot of cartoons. Ninja Turtles. My Little Pony. Carebears. But one of my favorites was actually a syndicated oldie-but-goodie that my parents grew up with called Underdog, where a “humble, lovable shoeshine boy” (who was a dog, but still) transforms into a caped crusader and somehow always foils the bad guy.

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When Will the VR Revolution Come for Marketers?

Contently B2C

Have you tried virtual reality yet? It’s a pretty common question among marketing and media types, who are excited by the new technology as much as anyone. If you have tried it, in all likelihood you’ve used Google Cardboard, Facebook’s Oculus, or Samsung’s Gear. Whether your mind was blown or you found the experience disappointing, I’ve got something to tell you: You haven’t seen anything yet.

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The Top 3 Trends in Content Marketing Right Now

Marketing Insider Group

Say the word “trends” to a group of marketers and you’ll reflexively hear the word “data” or even better: “big data!” which may or may not then be followed by eye rolls (and if you’re lucky, awkward laughs). If you’re like most millennials, you may feel an urgent need to run in the opposite direction. […]. The post The Top 3 Trends in Content Marketing Right Now appeared first on Marketing Insider Group.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Introducing Facebook Contact View With Message History

Sprout Social

Facebook provides multiple communication touch points for brands and customers to interact. Over time an individual can comment on your post, write on your Page, tag your brand in their status update or reach out to your brand on Messenger. For a customer, Facebook is highly convenient. However, for brands managing a consistent customer experience on Facebook can be incredibly challenging.

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The Year Some Digital Emperors Lost Their Clothes

Doug Garnett

It’s been an eventful year in digital – with a string of writers and speakers pointing out where Regal Attire is missing among the Emperors. Because of this, I thought I’d pull together a brief list of links to some of the most interesting revelations of undress: Dan Lyons published his book “Disrupted: My Misadventure in the Startup Bubble” This book offers an insider’s view of HubSpot – but it takes on a much bigger topic.

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14 Hacks for Improving Your B2B Paid Social Campaigns

Marketing Insider Group

Social media is a powerful distribution channel for B2B content. In Q1 of 2016, LinkedIn reportedly grew from 414 million to 433 million users. Despite an alleged peak in Twitter’s user growth, research shows that 59% of Twitter users go to the social platform specifically to consume news content. As social networks continue to grow […]. The post 14 Hacks for Improving Your B2B Paid Social Campaigns appeared first on Marketing Insider Group.

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Entrepreneurs Teach for Growth

Duct Tape Marketing

Entrepreneurs Teach for Growth written by John Jantsch read more at Duct Tape Marketing. We all teach something – like it or not, know it or not – but how conscious are we of the act. Professional teachers have had a profound impact on my life – Perhaps more than my parents in some very important ways. I’m reminded of my 7th-grade history teacher and basketball coach who felt it important that he also teach us boys about respecting the women who came in and out of our lives.

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Get Scrappy: 7 Tips for Smarter Digital Marketing

Adobe Experience Cloud Blog

Author: Nick Westergaard Digital marketing isn’t going anywhere. However, new technologies bring about constant shifts, making it hard to keep up without the right strategy. Recently, I hosted a webinar with Marketo on how to create a smarter digital marketing strategy that allows you to optimize your campaigns, even with a tight budget or resource constraints.

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The Best Branded Content of July: Advertising’s McConaissance Continues

Contently B2C

In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. I walked in and couldn’t stop staring at the bears on the wall because bears are amazing and also I was nervous. I had just started editing The Content Strategist as a freelancer. The previous night, I’d gone out with the Contently team to celebrate a successful Contently Summit, our big annual conference.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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5 Marketing Strategies for a Record-Breaking Brand Launch

Marketing Insider Group

It’s official! Your highly anticipated brand is set to launch soon. You’ve started building buzz. And your team can’t wait for the actual launch date. But the fun shouldn’t stop there. The weeks leading up to the launch will be crucial for your business. Engagement starts now. Start talking with future customers today. “[T]he process […].

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6 Web Design Tips to Reduce Shopping Cart Abandonment

Duct Tape Marketing

6 Web Design Tips to Reduce Shopping Cart Abandonment written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. After putting a ton of thought into your sales offers, it can be disheartening to have customers abandon the shopping cart at the point of sale. However, the problem might not be in your offerings, but instead in your web design.

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5 Core Components of a Successful ABM Strategy

Adobe Experience Cloud Blog

Author: Patrick Groover “Narf!…What are we going to do today Brain?”. “The same thing we do every night Pinky…try to take over the world!!!”. Have your attempts to bring together account-based marketing (ABM) strategies felt like something straight out of an Animaniacs episode of Pinky and the Brain—and ultimately ended in failure? For many B2B marketers, account-level strategies have been as elusive and large as the goal of two mice trying to take over the world.

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How to View & Measure Your Tweet Activity

Sprout Social

How well are your Tweets performing? Unfortunately a lot of businesses don’t know the answer to this question because they aren’t measuring their Tweet activity. Getting to know the data behind your Tweets is important because it shows you what’s working, and more importantly, what’s not. If Twitter is a big part of your social media marketing strategy, you need to get familiar with the analytics dashboard.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Killer Facebook Hacks You Should Be Using

Marketing Insider Group

If you’re like most people, you probably use Facebook at least a little more than you should. And it’s embarrassingly true that many people spend a lot of idle time at work and at home cruising Facebook… often to the tune of hours a day. And those hours add up! We’ve found some amazing hacks […]. The post 4 Killer Facebook Hacks You Should Be Using appeared first on Marketing Insider Group.

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The Result of Installing a Marketing System

Duct Tape Marketing

The Result of Installing a Marketing System written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Arena and Bryan Zarnett. For the last decade, I’ve been extolling the virtues of thinking systematically about marketing. Today I want to share a conversation I had with two entrepreneurs and their experience with the Duct Tape Marketing System.

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The Beginner’s Guide to Negotiating Without the Scare Factor

Adobe Experience Cloud Blog

Author: Alexandra Nation Picture this: rooftop happy hour with your group of friends. The light is golden–perfect for your Snapchat story. You’re sipping on a glass of rosé in celebration of a major life milestone (e.g. new job, promotion, new house, new car). Your friends are a curious bunch. They want the details. What was the process like? What did you say?

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The Sprout Data Pipeline: NSQ and Beyond

Sprout Social

One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. Social media is fast-moving and real-time but also requires long-term insights via reports and analytics. For example, a global hotel chain might use Sprout’s Smart Inbox to enable each of its locations to interact with local customers while at the same time empowering its social media manager to track trends and macro impact over time via Sprout Reports.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How (And Why!) You Need to Create A “Content Mountain”

Marketing Insider Group

It’s a fact: strengthening your SEO (Search Engine Optimization) is about creating enough content volume for search engines to find your work. This content can include blog posts, custom images, videos, and other media-rich material that you have properly tagged and displayed on your website for the whole internet to see. But here’s the thing. […].

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Killer Apps That Will Help You Take Your Office Wherever You Are

Duct Tape Marketing

Killer Apps That Will Help You Take Your Office Wherever You Are written by Guest Post read more at Duct Tape Marketing. photo credit Jan Vašek StockSnap. Smartphones and its technologies are becoming undeniable assets to businesses today. It is time to grasp the value of Mobile power and the value of mobile apps. Working on the go, or while you are holidaying is getting better these days.

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How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges

Adobe Experience Cloud Blog

Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Your target audience expects it and turns to trusted sources when they need to search for answers and seek insights. Whether or not that’s your brand depends on the quality of your content.

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#SproutChat Recap: How to Incorporate Speaking Engagements Into Your Career

Sprout Social

Building a personal brand online takes time, effort and a lot of consistency. One way to accelerate your recognition is to take on speaking gigs. Online speaking is a great way to get started but in-person opportunities will help you gain recognition with a more engaged audience and establish your expertise on a specific topic. This week at #SproutChat , Sprout All Star and tenured social media marketing speaker Neal Schaffer shared advice on how he’s grown his personal brand by taking on

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Use Data Analytics For A Remarkable Social Media ROI

Marketing Insider Group

Someone once told me that the greatest thing about digital marketing is that we can see the results in an instant. What a great way to focus on social media ROI. But the worst thing about digital marketing is also that we generate so much data. Especially, when we can’t make sense of it. Take one […]. The post How to Use Data Analytics For A Remarkable Social Media ROI appeared first on Marketing Insider Group.

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Weekend Favs July Thirty

Duct Tape Marketing

Weekend Favs July Thirty written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from online source or one that I took out there on the road.

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How The Knot Got 1 Million Instagram Followers Without a Single Ad

Contently B2C

They say a snowy wedding day can bring prosperity to the bride and groom. It certainly did for The Knot , a wedding-planning resource site. In January, a photograph of a couple who got married during the Northeast’s “Snowzilla” blizzard became the brand’s most popular Instagram post ever, receiving 44,000 likes and 1,600 comments.

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How to Build Out Your Social Media Content From Scratch

Sprout Social

Having social profiles with no social media content is like visiting an empty warehouse. There’s nothing to see, feel or engage with. Empty social profiles look worse to potential customers than not having them at all. It makes you appear as someone who starts something halfway, but doesn’t commit. But as a blocked writer who stares at a blank page, where do you start?

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How Your Employer Brand is Influencing Your Business Brand

Marketing Insider Group

Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately. At the speed with which information travels nowadays, the environment you create for your employees can be the ace up your sleeve, when it comes […]. The post How Your Employer Brand is Influencing Your Business Brand appeared first on Marketing Insider Group.

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The Power Of Full Funnel Marketing: Q&A With Matt Heinz

Marketing Insider Group

For today’s B2B marketers, it’s not enough to just supply their sales teams with marketing content and quality leads anymore. Leading B2B marketers are “full funnel” marketers. They actively work with their sales teams at every stage of the buyer’s journey and sales process to help drive revenue and growth for the business. Marketing organizations have […].

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Do-It-Yourself Design: Picking Fonts and Colors

Marketing Insider Group

Ever find yourself staring at a fonts dropdown menu realizing you have no clue which font you should use? Maybe you have opened a color picker and found it discouraging to move the small circle around the screen to pick the perfect color out of 10 million options. The mental block you get when trying […]. The post Do-It-Yourself Design: Picking Fonts and Colors appeared first on Marketing Insider Group.

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Three Phases of High-Performance Campaign Creation

Marketing Insider Group

While creating quality campaigns at scale may seem a daunting task, it is important to follow best practices to create quality, targeted campaigns that will capture your audience’s attention, provide them with the information they are looking for, and drive them into the pipeline. To help you on your way, here are the three phases […]. The post Three Phases of High-Performance Campaign Creation appeared first on Marketing Insider Group.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission