Sat.May 20, 2017 - Fri.May 26, 2017

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15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration

Hubspot Marketing

No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds.

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7 Ways To Boost Your Organic Reach On Facebook

Adobe Experience Cloud Blog

Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. We’ve also seen other social networks take steps in the same direction: winnowing down organic posts seen by users to include only the timeliest, most relevant, or those in a preferred format.

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10 Marketing Books For Your Summer Reading List

Marketing Insider Group

Summer is right around the corner, so you are probably making a list of marketing books to add to your rotation. I know summer is usually about relaxation and taking a load off, but that doesn’t mean you shouldn’t catch up on some reading that could have a huge impact on your business and marketing […]. The post 10 Marketing Books For Your Summer Reading List appeared first on Marketing Insider Group.

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Facebook Marketing Tips to Promote your Local Business

Zumvu

Facebook Marketing when done effectively can help business owners reach out to more people, increase sales and ensure better services for their customers.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Create a SMarketing Service Level Agreement

Hubspot Marketing

At most companies, it can feel like marketing and sales are far from being on the same team. According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned.". And that's a problem. Here at HubSpot, we're lucky to have a strong, healthy relationship between marketing and sales.

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What Does Your Desk Say About Your Marketing Style?

Adobe Experience Cloud Blog

Did you know that your desk could be saying a lot more than you think? Not to be judgy, but whether or not you have considered your workspace and how it reflects your marketing style, your co-workers have. Often the first place coworkers tend to look to get a general perception of who you are and your skills is your desk. As a Marketo Business Consultant, I see many marketer’s desks when I visit with customers.We know that marketing professionals are busy and pulled in multiple directions.

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A comprehensive guide to set up and use of Facebook Business Manager

Zumvu

‘Business Manager’ is one of the best free tools launched by Facebook for allowing companies to manage their Business Pages.

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Transcript of Is Being Congruent the Secret to Making More Money?

Duct Tape Marketing

Transcript of Is Being Congruent the Secret to Making More Money? written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John: Can being congruent be the secret to making more money in your business, I think it can. Listen to me talk to Carrie Wilkerson on the Duct Tape Marketing podcast.

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SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

Adobe Experience Cloud Blog

SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. In these stages, customers are just beginning to implement products, learning how to use them, and continuing to build a relationship with the brand.

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What Demand Marketing Really Means

Marketing Insider Group

All marketing efforts are geared towards one goal—to delight consumers and customers throughout all stages of the buyer’s journey. When audiences are delighted, they become effective brand promoters who can help spread the word about how awesome your products and services are. At the heart of all of this is demand marketing. There are numerous.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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7 Proven ways to take your Instagram Marketing to a whole new level

Zumvu

The new age social media marketing has gone far beyond Facebook and Twitter. Businesses, nowadays, can simply not ignore Instagram.

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Tips for Building and Managing Your Online Reputation

Duct Tape Marketing

Tips for Building and Managing Your Online Reputation written by John Jantsch read more at Duct Tape Marketing. If you want your business to be successful in today’s world, you simply can’t ignore online reputation management. It is so easy for your customers to provide feedback on your products or services, so you need to make sure you have a good handle on what they are saying and how to respond.

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8 of the Top Marketing Challenges Marketers Face Today [New Data]

Hubspot Marketing

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

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Benefits of Agile Marketing: 21 Stats You Need to Know

Marketing Insider Group

If you’re running a marketing team based on Agile principles, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy. Making the right choice, the Agile choice, is often tough. It’s tempting to fall back into our old ways, to put on a command-and-control attitude just […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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1 Awesome Way To Create Great Content

Adobe Experience Cloud Blog

Whether you’re fresh on the job— getting the lay of the land, or you’re a veteran at your organization, as a content marketer you probably face the constant challenge of delivering interesting, valuable, and relevant content at the pace that your organization demands. And while part of that problem can be solved with a bit of internal education around delivering value over volume, some of the need for fresh content will still exist.

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What if Your Marketing Isn’t Working Like it Should?

Duct Tape Marketing

What if Your Marketing Isn’t Working Like it Should? written by John Jantsch read more at Duct Tape Marketing. Just the other day I was chatting with a small business owner over coffee (something I do a lot.). One of the questions I like to pose when I have these chats is – “What’s your biggest marketing concern right now?”. I get lots of answers to that question, but most could be lumped into the answer I got from this particular business owner – “My biggest concern is I’m not sure if my

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What’s the Best Way to Get Qualified Leads? Nothing Beats a Blog

Marketing Insider Group

It turns out blogging continues to be the true blue way to get qualified leads. Sure, social media marketing and entertaining vlog posts are powerful tools for engagement. But, the blog may be your best bet for generating worthwhile leads. A recent Search Engine Journal survey asked over 230 digital marketers – the SEO specialists, […]. The post What’s the Best Way to Get Qualified Leads?

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Is Marketing Automation Worth The Cost?

Marketing Insider Group

Perhaps you’re a grassroots marketer; you’ve been in the industry for quite some time, you understand the lay of the land, and you have a wealth of resources to draw upon as you connect as many people as possible with your products. What’s more, you get results. Your methods work and – while they’re somewhat […]. The post Why Marketing Automation Is Worth the Cost?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Best Event Swag Giveaway Ideas on the Planet

Marketing Insider Group

Receiving event swag is as much a part of the corporate conference and industry trade show experience as getting holiday cards is a part of the Christmas season. There are just some situations in life when we want to remain present in another’s mind. While many people display their season’s greetings cards on the living […]. The post Best Event Swag Giveaway Ideas on the Planet appeared first on Marketing Insider Group.

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How To Use Constraints To Create Better Work [Podcast]

Marketing Insider Group

Channel Links: iTunes, SoundCloud, Stitcher, Google Play This week, we wonder what happens when you embrace constraints, rather than fight for “creative freedom” (and we explore what the heck “creative freedom” even means). Stories today from First Round Capital (one of the premier venture capital firms in tech, with investments in Uber, Warby Parker, Blue Apron, Square, and more) and Soviet Visuals, a.

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Weekend Reading: “Value-ology” by Simon Kelly

Marketing Insider Group

For the 124th episode of The Marketing Book Podcast, I interviewed Simon Kelly , co-author of Value-ology: Aligning Sales And Marketing To Shape And Deliver Profitable Customer Value Propositions. The authors explain that it has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces […].

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Want to Be Like Amazon?

Duct Tape Marketing

Want to Be Like Amazon? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Bryan Eisenberg. Podcast Transcript. C’mon, how are you going to be like Amazon – I mean, why would you want to? Here’s the thing most don’t realize about Amazon – they do so many things like a small business that they are actually more nimble than much smaller organizations and they can teach small business a ton.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Weekend Favs May 20

Duct Tape Marketing

Weekend Favs May 20 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Is Being Congruent the Secret to Making More Money?

Duct Tape Marketing

Is Being Congruent the Secret to Making More Money? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Carrie Wilkerson. Podcast Transcript. Don’t let the title of this post fool you, it’s not about doing something to make more money, it’s about being true to yourself and the fact that often that’s the secret to success that few talk about.

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5 Ways To Make Your Social Media Shine at Your Next Event

Adobe Experience Cloud Blog

Social media is invaluable when it comes to driving conversations and awareness around your event. It can also help you keep tabs on sentiment, what’s resonating with attendees, and provide a unique way to engage in real time. But creating an event experience is no easy feat. We recently hosted our annual marketing event, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. 1.

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Transcript of Want to Be Like Amazon?

Duct Tape Marketing

Transcript of Want to Be Like Amazon? written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John: You want to be like Amazon? Even in your small business? I mean who are we kidding, Amazon? Well we’re going to talk with Bryan Eisenberg about be like Amazon.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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What’s the Difference Between Small Business and Large Enterprise SEO?

Duct Tape Marketing

What’s the Difference Between Small Business and Large Enterprise SEO? written by Guest Post read more at Duct Tape Marketing. Big data and cloud-based software have definitely helped level the playing field for businesses of all sizes. Yet, despite easy access to data and improved large-scale management capabilities, small businesses still have to approach some parts of their business differently.

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How to Guest Post for Traffic and Awareness

Marketing Insider Group

A good business strives to diversify their traffic sources not to become dependent on a single one of them. One of the most successful tactics to build relevant traffic is still guest blogging, if you do it right. Guest blogging can be directly converted into traffic for your own site. What’s more, it can be […]. The post How to Guest Post for Traffic and Awareness appeared first on Marketing Insider Group.