Hubspot Marketing

AUGUST 8, 2019

Marketing, in essence, is about delivering solutions to those who might benefit from them. Historically, marketers have had a difficult time using data to correctly identify and target their audiences. With minimal data to work with, organizations practices some less than ideal marketing practices: consumers are bombarded with unrelated ads, emails, phone calls, and other outreach that they inevitably ignore.

User-Generated 134

User-Generated Market Segmentation Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 6, 2019

It seems that for decades, experts have been telling us to tear down the wall between sales and marketing. “Okay! We say yes! Love it! Let’s do that.” But how? While the general concept of having a united messaging force makes a ton of sense, the precise method of how to align sales and marketing teams is underdeveloped. In a survey from JointheDots and LinkedIn, a majority of the 7,000 respondents—largely salespeople and marketers—said that misalignment between the two departments

Thought Leadership 134

Thought Leadership Marketing Marketers Communications 134

Adams & Knight Marketing

AUGUST 6, 2019

Adams & Knight has been recognized as a finalist in the Content Marketing Institute’s 2019 Content Marketing Awards for “Best Content Marketing Program in Travel/Tourism” for its work with the Connecticut Office of Tourism. Reviewed by a panel of 75 judges and among 1,100 entries, the campaign was the only s tate-focused campaign recognized in the top five alongside Delta, Quantas, South African Tourism and Puerto Rico Tourism Company.

Content Marketing 100

Content Marketing Marketing Marketers User-Generated 100

Neil Patel

AUGUST 6, 2019

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year.

Law 111

Law SEO Education Branding 111

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

AUGUST 9, 2019

Forms are often an integral part of a buyer's journey, and most companies already use web forms as part of their marketing strategy. In fact, 74% of companies use web forms for lead generation, and 49.7% say their online forms are their highest converting lead generation tool. Forms can vary greatly in purpose -- you might use a form to get more sign-ups to your email newsletter, collect email addresses to send coupons and special offers, create gated content for viewers, or allow leads to sign-

Marketing Strategy 118

Marketing Strategy Product Marketing Marketers 118

Content Marketing Institute

AUGUST 5, 2019

Creating content that attracts an audience – and keeps them reading and connected to your brand’s content – can be a challenge. To make your next pieces shinier, here are 13 easy tips to pack more personality into your content. Continue reading → The post 13 Easy Tips to Give Your Content More Personality appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Marketing Marketers 111

Marketing Insider Group

AUGUST 6, 2019

While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI. Over 40% of event creators said they planned to spend more on marketing in 2018 than […].

Event Marketing 108

Event Marketing Marketing Marketers Digital Marketing 108

Hubspot Marketing

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing.

Advertising 102

Advertising Advertisers Inbound Marketing User-Generated 102

Content Marketing Institute

AUGUST 6, 2019

Is your relationship with social media dysfunctional? You find the platforms an attractive way to connect with millions of people, yet you ponder what your (and your brand’s) life would be like without them. You’re not alone. Continue reading → The post What If You and Your Brand Could Break Up with Social Media? appeared first on Content Marketing Institute.

Branding 98

Branding Content Marketing Marketing Marketers 98

Sprout Social

AUGUST 8, 2019

If you’ve recently joined the visual-first hordes of Instagram to generate awareness and recognition for your brand, then there’s a good chance you’ve found yourself hoping for a spot on the Explore Page. In the world of social media marketing, the Instagram Explore page is like snagging a spot on prime-time TV or a billboard on your target customer’s commute.

User-Generated 95

User-Generated Social Media Marketing Promotion Place 95

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

AUGUST 8, 2019

You know how valuable your products and services are. Your audience, however, still needs some convincing. Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted. To develop convincing content, creators need to strategically align their format, audience, messaging, and execution. Leveraging formats like customer-centric performance video ads can help you speak […].

Product 85

Product Customer Marketing Marketers 85

Litmus

AUGUST 7, 2019

Raise your hand if you didn’t start your career in email and just sort of… ended up there. Maybe it was the natural next step, maybe you took over someone’s responsibilities when they left, or maybe your company decided to add an email program to their overall marketing strategy. Others wrangle email as one of their multitudes of other responsibilities.

Email Marketing 72

Email Marketing Marketing Marketers Promotion 72

Content Marketing Institute

AUGUST 7, 2019

To bring clarity to the complex email marketing tech space, an industry insider talks trends, biggest challenges, and the power of this channel’s growth. It’s the first conversation in the monthly #ContentTECH series. Continue reading → The post How to Get More Value From Your Email Marketing Tech (Q&A) appeared first on Content Marketing Institute.

Email Marketing 94

Email Marketing Marketing Marketers Content Marketing 94

Traackr

AUGUST 7, 2019

Learn why Kiehl’s and Traackr were awarded Best Influencer Campaign for Beauty by Glossy’s inaugural awards in Europe.

85

85

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Marketing Insider Group

AUGUST 5, 2019

“Content marketing is easy.” Said no one who’s actually in the field. Or who’s produced quality content, for that matter. Problems that frustrate content marketers—and what to do about them—have dogged creatives since the first human put pen to paper to promote a product.In fact, screenwriter Matthew Weiner tucked this little gem into his hit […].

Content Marketing 83

Content Marketing Marketing Marketers Promotion 83

Duct Tape Marketing

AUGUST 6, 2019

The Role of Your Website in Guiding the Customer Journey written by John Jantsch read more at Duct Tape Marketing. Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. The main role of your website in this twisting journey is to be a solid central point.

Customer Journey 72

Customer Journey Customer CRM Branding 72

Content Marketing Institute

AUGUST 8, 2019

This B2C Content Marketer of the Year finalist’s mission is to use the power of words to benefit the world. That’s evident in his work at the two largest U.S. magazines, which together deliver a one-two punch against stereotypes. Continue reading → The post 3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Finalist) appeared first on Content Marketing Institute.

B2C 87

B2C Content Marketing Marketing Marketers 87

Adobe Experience Cloud Blog

AUGUST 8, 2019

Account-based marketing (ABM) is a big undertaking—as many marketers who have kicked off pilot programs will tell you. Among other things, it involves leveraging data to gain account insights, using paid media to conduct contact discovery, and making cross-channel engagement a priority. . But to ensure your ABM strategy is successful , there’s one thing you need above all else: a revenue team.

Thought Leadership 60

Thought Leadership Customer Journey Marketing Marketers 60

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

AUGUST 7, 2019

Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in sales and marketing. We often read success stories about how hustle and grit drove fantastic success. That said, the relentless pursuit of success can leave behind damaged relationships and personal life carnage in […]. The post Save Yourself: How To Stop the Hustle and Establish Work-life Boundaries appeared first on Marketing Insider Group.

Marketing 81

Marketing Marketers 81

Litmus

AUGUST 5, 2019

Hey, you. The person in the weeds every day working to create better and more impactful emails for your company. Do you realize how important your role is? The time you invest in testing each email your team sends out is paying off. There are ROI stats to prove it. Brands that invest the time in extensive pre-send testing see a 26% increase in ROI. Tweet this ?.

Copywriting 63

Copywriting Marketing Marketers Email Marketing 63

Content Marketing Institute

AUGUST 9, 2019

In this episode, Robert Rose explores the strength that comes from diverse voices, talks with Sydni Craig-Hart about multicultural marketing, and offers a fresh take on creating – rather than stealing – an audience. Continue reading → The post Weekly Wrap: It’s Time to Do Something About Diversity appeared first on Content Marketing Institute.

Content Marketing 78

Content Marketing Marketing Marketers 78

Duct Tape Marketing

AUGUST 6, 2019

How Ultralearning Helps You Master New Skills written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Scott Young. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I visit with Scott Young. He is an author, programmer, and entrepreneur who stopped by to discuss his most recent book Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career.

Marketing Strategy 67

Marketing Strategy Customer Marketing Marketers 67

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Adobe Experience Cloud Blog

AUGUST 6, 2019

It seems that for decades, experts have been telling us to tear down the wall between sales and marketing. “Okay! We say yes! Love it! Let’s do that.” But how? While the general concept of having a united messaging force makes a ton of sense, the precise method of how to align sales and marketing teams is underdeveloped. In a survey from JointheDots and LinkedIn, a majority of the 7,000 respondents—largely salespeople and marketers—said that misalignment between the two departments

Thought Leadership 56

Thought Leadership Marketing Marketers Communications 56

Moz

AUGUST 6, 2019

Posted by Victor_Ijidola It’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. But hiring the best ones? That's the daunting task marketers and business owners face. And you do not just need writers, you need exceptional SEO content writers. Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in 2015, and their “Fred” update (and by the way, Gar

SEO 54

SEO Communications Product Branding 54

Litmus

AUGUST 9, 2019

Each time you hit send on that beautiful new campaign, there are a handful of factors that can impact your email rendering. Some of these, such as having images enabled or blocked, are specific to the person receiving the email. However, inbox service providers can present much larger challenges if you forego email testing. . There are a few email client details that can derail the email you worked so hard on.

Email Marketing 54

Email Marketing Place Marketing Strategy Customer 54

Duct Tape Marketing

AUGUST 7, 2019

Why Customer Service Must Come from the Heart written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jeanne Bliss. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I visit with Jeanne Bliss , founder and President of CustomerBliss, and the co-founder of The Customer Experience Professionals Association. Bliss pioneered the role of Chief Customer Officer and was the first to hold the role at several organizations, including Lands’ End, Microsoft, Coldwell Ba

Customer 66

Customer Marketing Marketers 66

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

illumin

AUGUST 6, 2019

This week we see four campaigns that were new to the chart last week return for the second week in a row. This staying power bodes well for those brands, which include Taco Bell, Gatorade, Google, and ezCater. New to the chart this week is a campaign from KFC in the 10 spot, featuring their 2-for-$3 Chicken Little deal. Check out this spot below with the full Top 10 list!

Place 66

Place Branding Customer Advertising 66

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. 2018). Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to website conversions, which leads to money.

SEO 49

SEO Thought Leadership User-Generated Branding 49

Traackr

AUGUST 5, 2019

Learn how influencer marketing technology empowers pharmaceutical & healthcare companies with insights for safe & authentic influencer marketing.

Pharmaceutical 55

Pharmaceutical Influencer Marketing Branding Marketing 55

Duct Tape Marketing

AUGUST 8, 2019

Putting Social Media Myths to the Test written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Scott Ayres. Podcast Transcript. Today’s guest on the Duct Tape Marketing Podcast is Scott Ayres, content scientist with AgoraPulse’s Social Media Lab. Ayres and the team at the lab are testing every question a marketer has ever had about social media.

Social Media Marketing 60

Social Media Marketing Management Marketing Marketers 60

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications