Adobe Experience Cloud Blog

MARCH 30, 2020

Amid the coronavirus outbreak and growing containment efforts, small and mid-sized businesses are reeling from the impact of lost traffic and revenue. We have seen a drastic shift to online channels and we want to ensure you are set up to not only survive but ultimately thrive after we emerge from this crisis. Adobe is committed to providing impacted businesses with the support and resources they need to navigate this challenging time.

Thought Leadership 169

Thought Leadership Succession Management Management Product 169

Diggity Marketing

APRIL 1, 2020

Want to learn the untold tactic I use to increase my income by $180K this month? In this report, I unveil my two new revenue streams and the simple hack that.

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Hootsuite

APRIL 1, 2020

YouTube Live transforms online video into an interactive experience. With more than 500 hours of video uploaded every minute, live streams are a way to stand out from the crowd. And draw a crowd. But, don’t just release a product reel or host a static tutorial. Make it a virtual event. Create buzz with reveals, announcements, and special guests. Get interactive with live Q&As and the added element of spontaneity.

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Promotion Transform Analytics Management 145

Marketing Insider Group

MARCH 31, 2020

It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Quick Takeaways: Taking the lead in digital marketing is essential for businesses in 2020’s high-tech marketing environment.

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Market Trends Digital Marketing Whitepaper Manufacturing 142

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Content Marketing Institute

APRIL 1, 2020

Every company under the sun seems to be sending emails around the pandemic news. Let’s look at seven examples of marketers rising to the occasion to deliver value and promote togetherness when we all need to stand six feet apart. Continue reading → The post 7 Brands Getting Email Right During a Crisis [Examples] appeared first on Content Marketing Institute.

Branding 140

Branding Promotion Content Marketing Marketing 140

Sprout Social

MARCH 30, 2020

Looking to master the art of headline writing? Good! Because conventional wisdom tells us what we already know: most people read and share posts based on titles alone. Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill.

Analytics 140

Analytics Copywriting Energy SEO 140

Diggity Marketing

APRIL 2, 2020

DAMN You put a lot of work into that! hahaha but soon as I saw the cheesy money raining in the graphics I knew that wasn’t “YOU” And I knew it was a joke right away. That say’s a lot about your character. Hope you and the fam are safe and well brother.

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Content Marketing Institute

APRIL 2, 2020

It’s a mistake to write 2,000-plus-word blog posts only because you heard long-form content delivers higher rankings. A more thoughtful approach is required to attract an audience and keep it reading. Continue reading → The post When You Should (and Shouldn’t) Create Long-Form Content appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 131

Hubspot Marketing

MARCH 30, 2020

I am an avid player of The Sims video games. For over a decade, I've been a dedicated fan, buying each new release and playing them over and over again. Eventually, my interest in the simulation game led me to find a community of others who feel the same way. So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs.

Branding 116

Branding Non-Profit User-Generated Influencer Marketing 116

Moz

MARCH 30, 2020

Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this.

Health 95

Health Entertainment Finance Millennials 95

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Diggity Marketing

APRIL 1, 2020

Want to learn the untold tactic I use to increase my income by $180K this month? In this report, I unveil my two new revenue streams and the simple hack that.

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Content Marketing Institute

MARCH 30, 2020

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed. Continue reading → The post 6 Brands Share Real Content Marketing Examples That Convert appeared first on Content Marketing Institute.

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Content Marketing Branding Health Marketing 129

Duct Tape Marketing

MARCH 31, 2020

How to Create a Brand Style Guide written by John Jantsch read more at Duct Tape Marketing. When you’re starting your business, you spend a lot of time considering your brand. You want to find a name that fits just right and design a logo that represents the essence of who you are and what you do. Once it’s out in the world, though, it’s tougher to protect that beautiful brand you’ve created.

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Branding Law Food Education 92

Moz

MARCH 29, 2020

Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer.

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Shipping Education Law SEO 85

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Diggity Marketing

APRIL 3, 2020

Nice; you got me. Thanks I’ve been searching hours on Fiverr looking for your gig! I guess I will stop searching now.

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Content Marketing Institute

MARCH 31, 2020

Lots of companies dismiss their About Us pages, pasting a boilerplate description and calling it a day. They forgo the benefits of doing it better. If your brand has fallen into that default mode, pivot now. Continue reading → The post How to Create a Persuasive About Us Page that Converts [Examples] appeared first on Content Marketing Institute.

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Content Marketing Branding Marketing Marketers 128

Marketing Insider Group

MARCH 30, 2020

In B2B Marketing, it’s all about finding leads that convert to sales. While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. How do you show your customers that you care about their needs? The good ‘ole weekly Blog with consistently published articles is the proof your prospects are looking for.

Whitepaper 114

Whitepaper Law B2C Content Marketing 114

Moz

APRIL 2, 2020

Posted by randfish Our work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory. We hope you've got a cozy seat in your home office, a hot mug of coffee from your own kitchen Keurig, and your cat in your lap as you join us for this week's episode of Wh

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Transform Marketing Marketers Health 82

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Litmus

MARCH 31, 2020

Everyone in email has a unique story of how they ended up here. You don’t choose the email life, the email life chooses you. All jokes aside, most would say they didn’t plan to work in email, but once you’re here it’s hard to imagine a better sense of community. At Litmus we may not all work on the email dream team , but we all surround ourselves with everything email daily—and we love it!

Non-Profit 80

Non-Profit Finance Email Marketing Management 80

Content Marketing Institute

APRIL 3, 2020

This week, Robert Rose ponders our responsibility to digital content. He gives a take on new research about consumers not trusting digital marketing. And he talks with the content marketing person of the week about B2B social media. Continue reading → The post What Is Your Brand’s Responsibility to Content Now? [The Weekly Wrap] appeared first on Content Marketing Institute.

Digital Marketing 109

Digital Marketing Content Marketing Branding Marketing 109

Adobe Experience Cloud Blog

MARCH 30, 2020

Amid the coronavirus outbreak and growing containment efforts, small and mid-sized businesses are reeling from the impact of lost traffic and revenue. We have seen a drastic shift to online channels and we want to ensure you are set up to not only survive but ultimately thrive after we emerge from this crisis. Adobe is committed to providing impacted businesses with the support and resources they need to navigate this challenging time.

Thought Leadership 79

Thought Leadership Succession Management Management Product 79

Duct Tape Marketing

APRIL 1, 2020

Creating Promotional Products That Make an Impact written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mark Graham & Bobby Lehew. On this episode of the Duct Tape Marketing Podcast, I sit down with Mark Graham and Bobby Lehew of commonsku. Graham is commonsku’s president and Chief Brand Officer and Lehew is Chief Content Officer of the company that creates software for the promotional products industry.

Promotion 81

Promotion Product Marketing Strategy Branding 81

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Diggity Marketing

APRIL 1, 2020

In reply to Travis Jamison. Yesssssss.

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illumin

APRIL 1, 2020

The post PUBLICIDAD DURANTE LA PANDEMIA … ¿POR QUÉ ES TAN NECESARIA? appeared first on AcuityAds Inc.

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Advertising Advertisers Marketing Marketers 103

Litmus

MARCH 31, 2020

Is your email team suddenly forced to work from home and you’re not quite sure how to stay on top of your email tasks without the ability to collaborate in person? Luckily, there’s a whole set of tools out there that can help your email team feel connected and get work done when you can’t meet face-to-face—and Slack is probably one of the most popular tools powering remote teams. .

Copywriting 61

Copywriting Food Email Marketing Place 61

Duct Tape Marketing

MARCH 31, 2020

Building a Culture of Trust and Belonging written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Robbins. Today on the Duct Tape Marketing Podcast, I sit down with leadership expert, speaker, and author Mike Robbins. Robbins started his career as a professional baseball player, and it’s his background in sports that originally piqued his interest in leadership and teamwork.

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Customer Marketing Marketers 80

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Rock Content

MARCH 31, 2020

Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected. Companies also needed to change their communications, and knowing what is digital advertising has become essential. For a long time, communication between companies and consumers was made through physical actions, such as ads in newspapers and magazines, but it evolved to reach channels such as radio and television, further expandin

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Advertising Advertisers Transform User-Generated 59

illumin

APRIL 1, 2020

The post-game Most Viewed Video Ads top 10 is a slightly different list compared to the pre-game, with some advertiser's disappearing completely off the list (RIP Mr. Peanut, seriously this time). The post Most Viewed Video Ads: Brands Celebrate International Women’s Day appeared first on AcuityAds Inc.

Branding 52

Branding Advertising Advertisers 52

Traackr

MARCH 30, 2020

Influencer marketing consultant Scarlette Tidy shares her advice for beauty brands activating influencers during COVID-19.

Branding 52

Branding Influencer Marketing Marketing Marketers 52

Duct Tape Marketing

MARCH 28, 2020

Weekend Favs March 28 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Marketing Marketers 75

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications