Hubspot Marketing

APRIL 24, 2018

If you're reading this blog post, chances are you already know you should incorporate more video content into your marketing. But like most new strategies, you might need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things -- like a camera and editing software. You might already have a high-quality camera built into your smartphone, but editing your raw footage and preparing it for publication requires a third-party mobile app.

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Transform Price Education Product 145

Adobe Experience Cloud Blog

APRIL 27, 2018

Artificial intelligence (AI) and machine learning are being used in all aspects of business and marketing. The technologies allow decision-makers to extract valuable insights from a large amount of data so businesses can stay on top of emerging trends. In this blog, I’ll cover how you can leverage AI to help increase ROI and get better results. What AI Can Do For Content Marketers.

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Content Marketing Thought Leadership Marketing Marketers 134

Sprout Social

APRIL 24, 2018

As social media assumes a bigger and bigger role in companies’ marketing plans, the need for dedicated social media employees has also grown. It’s not practical or recommended to load the responsibilities of your brand’s social media presence on a fresh-faced intern or on your already busy marketing team. That means you’ll need to hire a community manager or social media manager (or maybe both) to join your staff.

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Management Marketing Plan Branding Marketing 111

Content Marketing Institute

APRIL 24, 2018

You’re at the bottom of the mountain you’ve been told to climb to the top. You look up at the summit and it seems so far away. You’re not sure how you’re going to get there. A clearly defined path isn’t visible to guide you in the right direction. The whole situation is a bit scary and overwhelming. But others before you have climbed this mountain. They’ve made it to the summit.

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SEO Energy Content Marketing Place 111

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

APRIL 23, 2018

What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. When was the last time you gave your website a checkup?

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SEO User-Generated Price Analytics 137

Adobe Experience Cloud Blog

APRIL 26, 2018

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) A lot of marketing managers only become aware of the fact that they have a duplicate problem when they exceed the database limit listed in their marketing automation contract.

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Marketing Automation Platform CRM Thought Leadership Law 134

Content Marketing Institute

APRIL 27, 2018

When I first signed up for Instagram, I had no clue how to use it. I just created an account and let it sit there for more than a year. I never thought I could use it to build an audience. Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. Within a few months, I learned how they did it – and how I could replicate the strategy for my clients.

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Promotion Social Media Marketing User-Generated Content Marketing 110

Marketing Insider Group

APRIL 23, 2018

The power of content marketing to achieve marketing goals can become a sort of catch-22 for small to mid-sized businesses, startups, and any organization that doesn’t boast a six-figure content budget. Because it’s so effective – pretty much every high performing business is using content, with 91 percent of B2B organizations and 86 percent of B2C brands using it […].

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B2C Content Marketing Branding Marketing 108

Adobe Experience Cloud Blog

APRIL 25, 2018

Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. A world where roles are clearly defined and prospects enjoy a smooth traversal through the funnel. Never a gap, never a hang-up. A boy can dream. Creating a strong partnership between sales and marketing teams has plagued companies since…well, forever.

Health 134

Health Thought Leadership Marketing Marketers 134

Sprout Social

APRIL 26, 2018

Sitting down with Shweta, you quickly realize that one of her of most impressive qualities is her unique ability to balance highly technical knowledge with thoughtful communication. She has a knack for taking complicated data ideas and translating them in a way that her audience can understand, whether that is another engineer or a less tech-savvy person, such as myself.

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Communications Analytics Place Product 88

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

APRIL 23, 2018

No matter how creative, memorable, or popular your content pieces may become, every asset you create and share will ultimately be judged by the impact it makes on your business’ bottom line. While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach.

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Analytics Key Performance Indicator Copywriting Content Marketing 109

Marketing Insider Group

APRIL 26, 2018

If you’re a content marketer, you know how important it is for you to have a variety of B2B marketing tactics up your sleeves. They can help you generate awareness around your brand, expand your reach, drive more sales leads, and so much more. Syndicating content does a little bit of all that. When you […]. The post Is Content Syndication Still an Effective Marketing Strategy?

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Marketing Strategy Marketing Marketers Content Marketing 105

Adobe Experience Cloud Blog

APRIL 25, 2018

The Fearless Marketer. When we selected this year’s theme for Marketing Nation Summit and launched The Fearless 50 program , we knew it would spark conversations and hoped it would inspire marketers from around the globe to share their stories. What does it take to be a fearless marketer? What we found has been truly inspiring—and we know it’s just the beginning.

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CMO Inbound Marketing Health Thought Leadership 134

Duct Tape Marketing

APRIL 25, 2018

How to Help Your Local Business Get Found Online written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Blumenthal. Podcast Transcript. People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever.

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PR SEO Marketing Marketers 75

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Zumvu

APRIL 22, 2018

Have you ever desired to integrate Merchant Account Solutions which enables your business to increase sales more quickly than you have imagined? Well, Clover POS system is there to make your success dream come true.

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Marketing Insider Group

APRIL 25, 2018

The foundation of a strong content marketing strategy is quality content. You need brilliant content to actually achieve results from your well-thought out strategy. Mediocre content won’t drive engagement. It won’t endear your audience to your brand. It’s not going to offer much value to your customers nor can it distinguish your organization from your […].

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Content Marketing Marketing Marketers Marketing Strategy 97

Adobe Experience Cloud Blog

APRIL 24, 2018

AI has evolved significantly since the days of Siri’s languid chats with John Malkovich. It not only eases the burden of compiling and parsing information but is beginning to offer new and unique insights. In other words, the days of AI being primarily a buzzword are coming to an end. Marketers, in particular, are finding that AI is more applicable to their business challenges, with user-friendly, pragmatic products seeing successful adoption.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Duct Tape Marketing

APRIL 21, 2018

Weekend Favs April 21 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Place Management Marketing Marketers 65

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Zumvu

APRIL 23, 2018

This is your chance to enter an industry you’ve always wanted to be in, going into this can enable you to work within an industry you’ve always wanted to be a part of while making money off of it at the same time.

eCommerce 52

eCommerce 52

Marketing Insider Group

APRIL 27, 2018

The Secret Weapon to Defeat the Content Marketer’s Common Enemies What if I told you that besides the usual content marketing methods you usually hear about, there is a little-known, or little-used, secret weapon that is essential to your success as a content creator or content marketer? What if I also told you that this […]. The post “Avengers: Infinity War” and the Secret Weapon Behind Most Content Marketing Success appeared first on Marketing Insider Group.

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Content Marketing Marketing Marketers 84

Adobe Experience Cloud Blog

APRIL 23, 2018

Ever feel like you’re seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media , and the digital market is more saturated and competitive than ever before. It’s no longer a question of should your business be on Instagram, but rather, how do you make your brand stand out from all the rest?

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User-Generated Thought Leadership Shoppers Branding 134

Rock Content

APRIL 24, 2018

The debate rages on in the content marketing world. Which form of content is better: long-form or short-form. To be fair, there are benefits to both methods, however long-form content has a few benefits that short-form content just can’t compete with. Therefore, creating long-form content is a value-driven strategy that your business can take advantage of.

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eBook Promotion Place Content Marketing 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Hubspot Marketing

APRIL 22, 2018

Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. But once you sit down to craft your buyer personas, you may find yourself staring blankly at a white screen for some time, wondering where on earth you're supposed to begin.

Education 127

Education Inbound Marketing B2C Communications 127

Marketing Insider Group

APRIL 24, 2018

With account-based marketing (ABM), marketing messages are based on the data insights of targeted accounts. Sales and marketing resources are concentrated and then deployed together, yielding better tailored marketing messaging and more productive sales engagement – and more account conversions. It’s the inversion of the traditional B2B lead-generation based marketing, and it works remarkably well. […].

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Marketing Marketers Product 82

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? I’ll bet one of your top concerns is how to prove its value to the company. There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Well, guess what? Your peers – even at brands lauded for their content approach – struggle with the same issues.

Branding 101

Branding Whitepaper Education Traditional Marketing 101

Zumvu

APRIL 24, 2018

Web conferencing enables easy online communications with potential customers, clients and even your loved ones throughout the world with just a single click.

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Communications Customer 52

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

APRIL 23, 2018

Knowledge is power. It’s an expression that rings true for many. When we know a topic, inside and out, it gives us confidence, energy and a positive disposition. Now if knowledge is power, then more knowledge must be more power. Sounds simple, right? Let’s stick this notion in our bag and carry it into the workplace. Now […]. The post How the Act of [Insight] Sharing Can Boost Your Business appeared first on Marketing Insider Group.

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Energy Marketing Marketers Customer 74

Content Marketing Institute

APRIL 25, 2018

Did you know Andy Crestodina spends 150 hours on his annual blogger study? (This truly blew my mind – and it’s just one of the many insights I gleaned from a recent podcast with Andy on the Inbound Success podcast on original research. Absolutely worth a listen!). While I can’t quantify how much time I have invested on any given research project, it’s somewhere in the ballpark of heaps to a truckload.

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PR B2C Promotion Health 98

Marketing Insider Group

APRIL 25, 2018

I’m afraid this article starts with some bad news: Agile transformation is neither quick nor painless. This harsh truth can be a rude awakening, particularly for teams and organizations who expect to decide “We’re going to be Agile!” one day and reach the peak of high performance the next. The road to true agility, particular […]. The post Agile Transformation: As Told By Gifs appeared first on Marketing Insider Group.

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Transform Marketing Marketers Content Marketing 14