Hubspot Marketing
JUNE 16, 2017
You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. But you're still asking the big question: "How?". If you aren't producing video content because you don't think you have the ability, time, or resources to do it, we have some good news: Your answer to the video content question could be sitting in your pants pocket.
Adobe Experience Cloud Blog
JUNE 14, 2017
Sometimes there is no better feeling than coming home after a long day to your furry friend. Maybe this? No, wait! What about this? Gosh, I just love it when they do chores. You know what, my fluffy friend? Why don’t you just take a load off. You may not know it, but your dog is a marketer and a darn good one at that. Here are three marketing lessons you can learn from man’s best friend: 1.
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Marketing Insider Group
JUNE 15, 2017
Content marketing is on the rise. In 2017, it’s one of the more popular subjects on the Web. Almost every respectable business and marketing publication has already published at least a couple of articles where they point out the importance of adding content marketing to your already established marketing arsenal. This is because content marketing […].
Duct Tape Marketing
JUNE 13, 2017
The State of Social Media Usage in America Today written by John Jantsch read more at Duct Tape Marketing. I recently partnered with The Dash to find out how America’s most popular social networks compare, including Facebook, Instagram, LinkedIn, Pinterest, Twitter, and Snapchat. I’m not going to lie, there are a few surprises that you might find interesting.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
JUNE 14, 2017
Doesn't it seem like we don't go a day without hearing about employee burnout -- mostly what a problem it is? In a survey conducted last year by Morar Consulting, 95% of human resources professionals blamed the loss of good employees on job burnout. Headlines call it a “ crisis. ” Type the words “employee burnout” into the Google search bar, and one of the autocomplete phrases likely ends with, “is becoming a huge problem.
Adobe Experience Cloud Blog
JUNE 15, 2017
First, a confession. I click-baited you a little (really, just a teeny bit). I haven’t had to actually convince my leaders to let me and my team invest in 10X content. From the moment I was invited through the Typeform doors to launch a blog, it was clear that spitting out a dozen 500-word articles about forms and surveys each week—just so Google would be nice enough to send us a few visitors—wasn’t to be the “Typeform way.”.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Zumvu
JUNE 16, 2017
Till date we have all known what PR stands for. It’s the Public Relations. However, in the present day times, its not just about offline relations. Its not only about events and socialization.
Duct Tape Marketing
JUNE 15, 2017
Is Growth Hacking for You? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sean Ellis. Podcast Transcript. What do you think of when you hear the phrase “growth hacking?” Few trendy terms have been more misused and abused by ‘marketers is what I think. I wrote this piece about growth hacking if you want my take.
Adobe Experience Cloud Blog
JUNE 13, 2017
Using rich data is commonplace in the B2B world. It seems though that people have tended to shy away from applying those same data-driven marketing principles to the consumer marketing world or may not have even known that it’s possible. For the businesses that do, it’s a game changer. B2B marketers have the art of prospecting down to a science. They know exactly what their clients look like and use data insights to guide their ideal targets through the buyer’s journey.
Marketing Insider Group
JUNE 15, 2017
Guest Post written by Erika Jolly Brookes, chief marketing officer at Springbot The number one rule in marketing is “know your customer.” But what about your competitors? Online retailers invest a lot of time and money analyzing customer behavior trends, reconciling aggregated data to create customer personas for drip programs and ad retargeting. However, many […].
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Zumvu
JUNE 14, 2017
Do you ever find yourself wishing that your employees didn’t get stressed out so much? Perhaps you think to yourself that if they were less stressed, then they would be more productive. This is probably true.
Duct Tape Marketing
JUNE 16, 2017
How to Use Events for Evergreen Content Creation written by Guest Post read more at Duct Tape Marketing. Conferences, workshops, and events are a big investment. Many marketers treat them as a one-and-done affair – but what if you could make them work harder for you? When treated properly, events can be a great source of content. The challenge is capturing that content in a meaningful and effective way.
Adobe Experience Cloud Blog
JUNE 12, 2017
Marketers live and die by their automation solutions. Without them, everything is done manually, doesn’t scale, takes too much time, and ultimately descends into chaos. It would seem marketers don’t need any other tools. However, marketers often work with other teams across the organization like developers, product management, and even the accounting folks.
Marketing Insider Group
JUNE 13, 2017
Does your business have a blog? If so, great! It’s good that you’re giving away helpful and educational content for free on your blog. But, when you’re creating more comprehensive and valuable material (like guides, whitepapers, case studies, and reports), it might benefit your lead generation strategy more if you put it behind a signup […]. The post What Makes a Great Whitepaper?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Adobe Experience Cloud Blog
JUNE 16, 2017
Google launched more than 1,600 changes to their algorithm last year. At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Of course, that doesn’t mean there are 800 potential impacts to your SEO strategy. Really, only ten of the changes that have been noticed this year have clear implications on the future of SEO.
Marketing Insider Group
JUNE 12, 2017
Did you know that AI can predict your personality traits better than your spouse of partner, your friend, even your family? That’s one of the key insights I learned last week when I attended Pega‘s Pegaworld at the MGM Grand in Las Vegas, NV. More than 4,000 Business and IT leaders came together to understand […]. The post The Role of AI in The Future of Marketing appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 14, 2017
Phrases like content marketing, digital marketing, social media marketing, and the like can float past a person and result in a yawn. This yawn is probably because the reader needs some sleep, but lost passion can also contribute to that yawn. When the marketer, whether it is you or another agency, loses the passion for […]. The post Lazy Content Marketing Does Not Inspire the Masses appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 13, 2017
The CMO role has always been viewed with a sense of both awe as well as some ‘I’m-glad-it’s-you-and-not-me’ mentality. Sure, the role of chief marketing officer is designed for those who embrace complex challenges and are invigorated rather than broken down by stress. Those who sign up tend to value grit and the ability to […]. The post 3 Common Leadership Mistakes CMOs Make appeared first on Marketing Insider Group.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
JUNE 12, 2017
Turning the tables on the big, established operators in your field can seem like an insurmountable task. But it needn’t be. Marketing automation helps us to level the playing fields, giving our small business a fighting chance against the industry titans, and helping us to make up some serious ground. Here’s how… Effortless resource coverage […].
Marketing Insider Group
JUNE 14, 2017
The world of marketing management and execution is evolving quickly. One trend that’s becoming more and more prominent across the professional world is the increase of non-traditional work. Marketers are no strangers to unconventional work arrangements. Our field has been full of agency partners, contract staffing, freelancers, and more for decades now.
Marketing Insider Group
JUNE 16, 2017
For the 127th episode of The Marketing Book Podcast, I interviewed Andrew Essex, author of The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come. Andrew Essex had a career in the magazine industry as a writer and editor, followed by 10 years on New York City’s Madison Avenue as […]. The post Weekend Reading: “The End of Advertising” by Andrew Essex appeared first on Marketing Insider Group.
Duct Tape Marketing
JUNE 15, 2017
What Your Customers Really Need Is…More Site Testing? written by Guest Post read more at Duct Tape Marketing. Why do your customers buy? What are they looking for? Why do they convert on your site? Ask most marketers or business owners these questions and you’ll usually get a lot of very specific answers. “We have the best prices”…“Our product has more features than the competition”…“Our customer service is incredible”… Now, all of these answers are great, but most of the
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Duct Tape Marketing
JUNE 14, 2017
Convert Your Ideas and Messages Into Memorable Narratives written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ron Ploof. Podcast Transcript. I enjoy it when someone can take a complex idea and make it simple without removing its initial power and intent. Storytelling is all the rage these days, but few are equipping people to actually use the power of stories.
Duct Tape Marketing
JUNE 10, 2017
Weekend Favs June 10 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Duct Tape Marketing
JUNE 13, 2017
Transcript of Convert Your Ideas and Messages Into Memorable Narratives written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John Jantsch: Can a little deck of cards help you tell better stories? I think it can. We’re going to talk to Ron Ploof, creator of “StoryHow Pitch Deck”.
Duct Tape Marketing
JUNE 13, 2017
Transcript of Why Everybody is Growth Hacking written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John Jantsch: Growth hacking – it’s not just for a little startup SaaS companies anymore, nope. Everybody’s doing it. We’re going to talk to Sean Ellis author of “Hacking Growth” – check it out.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
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