Hubspot Marketing

FEBRUARY 19, 2018

Wouldn't it be great if creating infographics was as simple as writing regular ol' text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Usually. But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel.

Inbound Marketing 144

Inbound Marketing Promotion Customer Branding 144

Adobe Experience Cloud Blog

FEBRUARY 22, 2018

It’s often debated: everyone should work in the service industry at least once in their early career. Those who agree believe service work teaches social and emotional intelligence. In my experience, these soft skills are invaluable, in and out of the hospitality industry. At the age of 15, I plunged head first into the hospitality scene as a busboy.

Thought Leadership 133

Thought Leadership Management Product Branding 133

Marketing Insider Group

FEBRUARY 19, 2018

Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. That all-important unifying force that should be both driving and pulling together every element of your content, from the design of your landing pages to the experience customers have […].

Marketing Strategy 111

Marketing Strategy Content Marketing Marketing Marketers 111

Content Marketing Institute

FEBRUARY 21, 2018

It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy.

Fashion 111

Fashion Marketing Marketers User-Generated 111

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”. The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform?

Management 141

Management PR User-Generated Advertising 141

Adobe Experience Cloud Blog

FEBRUARY 21, 2018

Hiring a top branding agency to refine your brand can often cost thousands or even millions of dollars. This can be out of the budget of many companies and potentially unnecessary if you’re not seeking a full rebrand. Branding agencies are experts at not only designing great logos but also focusing brands on their core values and target customers. In this blog, I’ll explain branding exercises employed by top branding firms that can be done by anyone at any stage of their business.

Branding 133

Branding Thought Leadership Price Communications 133

Content Marketing Institute

FEBRUARY 19, 2018

Sitting in a staff meeting, my boss asked if there were any questions. I mentioned seeing a job posting online for the marketing department and wondered if the team was expanding. Several co-workers quickly interjected, “Why were you reading that? Are you looking for a new job?”. “No,” I replied. “I just like to keep tabs on what’s happening in the marketplace.”.

Branding 109

Branding Promotion Education Content Marketing 109

Duct Tape Marketing

FEBRUARY 20, 2018

How to Remove Writers Block and Come Up with Awesome Content Ideas written by John Jantsch read more at Duct Tape Marketing. Seth Godin is often quoted as saying Content Marketing is the only marketing left. The real truth is this. Useful marketing is the only marketing people will tolerate and content marketing can be very, very useful. However, even when you have the time to produce the content , that doesn’t always mean your mind is right there with you.

Content Marketing 78

Content Marketing Place Customer Product 78

Adobe Experience Cloud Blog

FEBRUARY 19, 2018

Synchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. We talked about the trifecta of these channels on “ How to Measure Digital Marketing Metrics and ROI ,” but here we’re going to get into the nitty-gritty of website metrics specifically. Now, I love me some numbers, but it’s sometimes a little boring to be talking metrics, am I right?

Thought Leadership 133

Thought Leadership Marketing Marketers User-Generated 133

Marketing Insider Group

FEBRUARY 20, 2018

Thanks to modern technology, businesses can be conceived, operated and grown using just a computer and internet connection. The number of self-employed entrepreneurs increases every year, as the Bureau of Labor Statistics (BLS) suggests the number of self-employed people in the U.S. has grown by nearly 150,000 since 2014 to 8,751,000. As the number of […].

Marketing 82

Marketing Marketers Digital Marketing Marketing Strategy 82

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. It’s got a bit of a buzz these days doesn’t it? It seems every technology provider, agency, and consultant promises to help you tell a better story. But what does “telling a better story” even mean? To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous?

Manufacturing 103

Manufacturing Food Entertainment Content Marketing 103

Traackr

FEBRUARY 20, 2018

Social Tribe’s Megan Conley explains why a holistic approach to your influencer program can help you gain buy-in and scale an always-on strategy.

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Adobe Experience Cloud Blog

FEBRUARY 20, 2018

Every year, there are more technology solutions asking for your consideration. Choosing your next vendor not only takes time, it also makes you continually redefine what you are going to value in this new partnership. Sticking to these values as your foundation will help you quickly thin the herd. But when it comes to choosing a technology partner, what matters and what doesn’t?

Thought Leadership 132

Thought Leadership Customer Place Branding 132

Marketing Insider Group

FEBRUARY 19, 2018

Traditional marketing certainly still has its place; billboards, print ads and commercials continue to be part of the daily marketing landscape for SMBs and Fortune companies. Today however, more and more of a brand’s identity exists in the digital landscape and will only continue to do so as time goes on. With 49% of organizations […]. The post 4 Crucial Considerations for Successful Branding In a Digital World appeared first on Marketing Insider Group.

Branding 80

Branding Traditional Marketing Place Marketing 80

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Rock Content

FEBRUARY 20, 2018

It may only happen once every four years, but loyal sports enthusiasts have come out in droves this year to watch the winter Olympics in Pyeongchang, South Korea and to support their country and favorite teams. While the Olympics have a way of naturally bringing communities together, creating this self-sustaining buzz during an incredibly short period of time, what do we do for the rest of the year?

Content Marketing 55

Content Marketing B2C Marketing Marketers 55

Duct Tape Marketing

FEBRUARY 17, 2018

Weekend Favs February 17 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Marketing 44

Marketing Marketers 44

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. Serving the needs of your audience with valuable, high-quality content in this way is an admirable goal for any company.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketing Marketers 111

Marketing Insider Group

FEBRUARY 20, 2018

Trust in the world is at an all time low. Time and time again, the public’s trust has been broken by corporations, politicians, celebrities, newspapers, social media, and more. Scammers and hackers run rampant online, trying to take advantage of anybody they can. It’s becoming harder and harder to build trust, as everyone just expects […]. The post How to Build Customer Trust in a World of Scandals appeared first on Marketing Insider Group.

Customer 61

Customer Marketing Marketers Content Marketing 61

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Adobe Experience Cloud Blog

FEBRUARY 23, 2018

The GDPR, or General Data Protection Regulation (2016/679), is a unifying update to European Union law that will apply directly to the processing of all personal data in the Union on May 25, 2018. Prior to that date, the law of privacy in the E.U. has been governed by Member State laws passed under the E.U. Privacy Directive (95/46/EC), which had considerable variation among them.

Law 134

Law Thought Leadership Place Management 134

Duct Tape Marketing

FEBRUARY 22, 2018

How to Build Your Team, Plan Your Exit and Create Your Legacy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Scot Hunsaker. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Managing Partner of Ardent , Scot Hunsaker. Ardent’s mission is to help CEOs and Business owners prepare for their ultimate transition with a particular focus of teaching employees how to think like owners.

Management 44

Management Marketing Marketers 44

Rock Content

FEBRUARY 22, 2018

We all know the drill. Sign in at the top of the hour. The organizer welcomes attendees, reads the title, introduces the speakers, and calls for a little “housekeeping” to ensure everything is on point from a tech perspective. Then, after that warmup, you prepare yourself for nearly 60 minutes of text-heavy PowerPoint slides and disembodied voices. Following that, if you’ve managed to stay tuned in, the presentation concludes with a Q&A period and then wraps up, at which point attendees have

eBook 50

eBook Market Trends Content Marketing Promotion 50

Marketing Insider Group

FEBRUARY 22, 2018

Every year, event marketers gear up for their events with one major question in mind: How do we stand out? In a recent article by MarTech Series, top industry influencers offered their insights on the trends and new technologies that are driving events in the new year. Greater focus on personalizing the attendee experience and engagement make […].

New Technology 59

New Technology Event Marketing Marketing Marketers 59

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Content Marketing Institute

FEBRUARY 22, 2018

You’ve just been hired. Your boss comes to you and says, “We want millions of people regularly viewing our content within the next five years. Go.”. You make it happen. Riiiiight. Well, Jay Lauf, co-president and publisher of Quartz, made this happen with his team. He told the story of how they did it in his Content Marketing World talk, Deconstructing Quartz (QZ.com): How One of the Most Popular Mobile Destinations Grows Audience, Extends Reach in Digital, and Creates a Superior Content Experie

Content Marketing 106

Content Marketing Product Promotion Branding 106

Duct Tape Marketing

FEBRUARY 22, 2018

Transcript of How to Build Your Team, Plan Your Exit and Create Your Legacy written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers. Podcastbookers.com. Podcasts are really hot, right, but you know what’s also really hot?

Succession Planning 41

Succession Planning Millennials Place Management 41

Marketing Insider Group

FEBRUARY 21, 2018

Are you applying empathy as part of your sales and marketing approach? Why? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […]. The post New Research: Empathy and Solving Buying Problems appeared first on Marketing Insider Group.

Customer 55

Customer Marketing Marketers Marketing Strategy 55

Marketing Insider Group

FEBRUARY 23, 2018

For the 163rd episode of The Marketing Book Podcast, I interviewed Allen Adamson, co-author with Joel Steckel of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. In a world that’s changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can […]. The post Weekend Reading: “Shift Ahead” By Allen Adamson appeared first on Marketing Insider Group.

Marketing 49

Marketing Marketers Marketing Strategy 49

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail