Sat.Oct 17, 2020 - Fri.Oct 23, 2020

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Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team

Adobe Experience Cloud Blog

Everyone is going to have their own story to tell when we reflect on the start of 2020. As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. Some of us had to find the quickest way to move to a digital offering, and others had the challenging task of improving their business strategy. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation.

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How to Post to Instagram From Your Computer [6 Easy Steps]

Hubspot Marketing

I'll admit it: this post is incredibly timely for me. I recently watched The Social Dilemma on Netflix, a docu-drama that explores the potentially addictive qualities of social media. Considering I spend 3+ hours a day on Instagram, I was already all-too-familiar with the habit-forming nature of social media apps. As a result of watching the film, I immediately deleted the Instagram app from my phone — but not my computer.

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Best Online Fax Services

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Think back to the last time you saw one of those giant, clunky fax machines sitting around. It’s probably been a while, right? While that old-school hardware is undoubtedly outdated, faxing isn’t dead by any means. It’s actually very much alive.

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The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More)

Content Marketing Institute

Doing the hard work of content marketing doesn’t require being grandiose or controversial. But it does require “being more.” Only then can you have positive impact on your audience, your brand, your team, and even yourself. Continue reading → The post The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More) appeared first on Content Marketing Institute.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Everyone Is Miserable. Nobody Cares. And Why That Matters To Your Business

Marketing Insider Group

A recent survey shows that in the midst of the pandemic, when way too many people are out of work, 1 in 4 employed Americans want to quit their job. Admit it: we’re tired, stressed and just looking for some relief. No matter our employment situation. But maybe there’s a simple tool anyone could use to start to fix it. Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes.

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50 Lucrative Blog Niches & Finding One That Works for You

Hubspot Marketing

There's a fairly obscure album by a guitarist named Duck Baker called There's Something for Everyone in America. I don't know a ton about it apart from the fact that it came out in 1975 and that its cover art is absolutely next-level. Image Source: Best Buy. Neither of those facts is particularly relevant to this article, but the album's title is. That idea that "there's something for everyone" doesn't just apply to America — nor does it have anything to do with what appears to be Lady Justice s

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How to Catch and Keep a Journalist in Content Marketing

Content Marketing Institute

More professionally trained journalists are considering content marketing jobs. Here’s how to start a brand relationship with a writing pro who can tell compelling, credible stories that inform and influence your audience. Continue reading → The post How to Catch and Keep a Journalist in Content Marketing appeared first on Content Marketing Institute.

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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

For many organizations, it’s not even a question: Marketers own social strategy. Always have, always will. After all, if social media serves primarily as a promotional and communications channel, who else would run it? Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations.

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4 Secrets of Webinar Marketing that Drive Revenue

Marketing Insider Group

Picture this. You’re sitting in a conference room. Your team is discussing new ways to highlight your business’s value position and drive more leads. Someone experiences that “Aha!” moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business.

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The Marketer’s Guide to LinkedIn Stories

Neil Patel

LinkedIn Stories are here, and the first thing you might be thinking is, “How can I use them to grow my business”? We all see how powerful stories are for brands on platforms like Instagram. Over 500 million people use Stories each day, but how can you use this social strategy to boost your professional reputation on LinkedIn? In this guide, I’ll show you how to use LinkedIn Stories and share strategies you can start implementing today.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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YouTube hashtags: How to use hashtags to increase video views

Sprout Social

You’ve used hashtags on platforms like Twitter , Instagram , LinkedIn and even occasionally Facebook. But have you considered using hashtags on YouTube? YouTube SEO is a beast all on its own. Finding the best keyword, optimizing all parts of your video around that keyword, adding end cards, linking to other webpages and videos are just the tip of the iceberg when it comes to YouTube content creation.

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Comment on The REAL Reason Why Your Backlinks Don’t Work by Matt Diggity

Diggity Marketing

In reply to Ali Murat. It’s hard to say based on what info you have provided. There could be a number of other causes as to why you have seen a ranking drop. I’d check GSC first to see if there are any manual penalties, then do all the things. Check your technical SEO , check onpage seo, and do a backlink audit. Regarding your link building efforts, I’d focus on quality content on your money site not web 2.0s, and trickle out guest post links until you start to see some tractio

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How Awareness and Empathy Can Improve Your Job Performance

Marketing Insider Group

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. While 73% of respondents indicate it was a coworker, 32% report it was their boss. A lack of self-awareness in a boss or colleague is not just embarrassing; it is detrimental to an organization’s success.

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12 Best Landing Page Examples

Neil Patel

Let me ask you a question… Would you rather have a beautiful website or a website your customers love? From a business perspective, you shouldn’t go for either. Your answer must be 100% I want a high-converting website. Because if people buy, then they both like it and you can safely and predictably scale your business. Many people get in the trap of creating designs they like while their perfect client avatar is so much different than what they would imagine.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Coming soon to Sprout: Instagram messaging, via Facebook’s Messenger API

Sprout Social

More than one billion people around the world use Instagram every month for inspiration, connection and communication, and 90% of those people follow a business on the platform. Instagram engagement is imperative for today’s brands, and we’re working with Facebook to integrate Messenger API, which now provides support for Instagram messaging features.

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How to Measure the Value of Your Subscribers

Content Marketing Institute

Great marketing adds value that customers are willing to invest in and that can create wealth for the business. But not all customer investments involve a purchase. Learn and reflect on how you can develop an audience-as-customer business model. Continue reading → The post How to Measure the Value of Your Subscribers appeared first on Content Marketing Institute.

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More Industry Heavyweights Announce Support for AMP for Email

Litmus

Last week, Google hosted AMP Fest , a conference dedicated to all things AMP (Accelerated Mobile Pages) wherein they detailed changes to AMP features, updated developers on upcoming plans, and shared a bunch of success stories from AMP campaigns from a wide variety of industries. If you haven’t heard of AMP before, it’s a Google-led initiative to create better performing web pages for mobile users.

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How to Create Your First Website Like a Pro

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’ve decided to create your first website—great! I’m going to teach you to set up your site like you’ve done this thousands of times before. What You Should Know About Starting a Website. In order to get your website online, you will need a domain name and a web host.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Women in engineering: How I found and started my career as a software engineer

Sprout Social

Deciding to study computer science was one of the bravest and hardest things I have done. My family wanted me to study something that—as they saw it back then—would guarantee a better future for me. Coupled with the fact that I would be the first person in my family to go college, I was under enormous pressure to be successful. . My shyness and social awkwardness have always been my Achilles’ heel, but I ended up attending Texas Tech University and found myself in a lecture hall filled with almo

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What to Know About Google’s FAQ Rich Snippets

Content Marketing Institute

Google introduced the rich FAQ snippet on its search results pages. Learn what it is, how it works, and how you can take advantage of the top-of-the page search content feature. Continue reading → The post What to Know About Google’s FAQ Rich Snippets appeared first on Content Marketing Institute.

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Technical SEO: a complete step-by-step on how to leverage your website

Rock Content

SEO strategies cannot be sustained without a consistent foundation. Even if you create amazing content and build a qualified link network, Google will not keep your site on top if it takes too long to load or has too many pages with errors. We’re talking about structural problems of a website, which concern technical SEO. If you think of optimization as a pyramid, technical SEO is the foundation that supports content production, link building , and authority building strategies.

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Local SEO Consulting

Neil Patel

Local SEO sounds cool and all but can it really help you scale your business in 2020? The quick answers to these questions are Yes and Absolutely. Now the more in-depth answer depends on what your business needs. Do you sell offline? Are you looking to double the customers that walk in your store, office, workplace? Then Local SEO is what you must focus on.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Take a stand with your employer brand: Introducing Glassdoor Reviews in Sprout Social

Sprout Social

Your employees can make or break the reputation of your company. Similar to researching a vacation or a restaurant with online reviews, job seekers (in addition to potential customers) look to websites like Glassdoor to inform their decisions. By reading employee reviews, they get an authentic look into the culture that powers your company. How does that relate to social media?

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Fun, Fright, and Better Event Video Fill October [The Weekly Wrap]

Content Marketing Institute

October brings the World Series, Halloween, and this year, more virtual events. That’s why we’re talking Major League Baseball, M&Ms, and video tips this week. Continue reading → The post Fun, Fright, and Better Event Video Fill October [The Weekly Wrap] appeared first on Content Marketing Institute.

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The Results Are In: A/B Testing HTML vs. Plain Text Emails

Litmus

The HTML vs. plain text debate has been raging for years. And when we asked you , we got a lot of mixed replies. Internally, we’ve been discussing the pros and cons of the plain text email and whether it has a place at Litmus. So, I decided there was only one way to settle this debate: to test it. The beady-eyed among you may already know that Litmus already sends some stylized plain text emails.

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Best HR Outsourcing Services

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. HR is confusing. And the legal ramifications of doing something wrong… are huge. There’s a reason people spend their entire lives learning the ins and outs of human resources—there’s a lot to it. But the good news is that nobody expects you to know it all and you don’t have to navigate it alone.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Rethinking the Instagram grid: Why curating the perfect layout shouldn’t be your top priority

Sprout Social

On Instagram, first impressions are everything. It’s why influencers spend so much time curating their grids and ensuring every post looks like it belongs to one cohesive, thematic collection. It’s why people like you and I think twice before posting something to our feed, just in case it deviates from everything else on our grids (and yes, people will notice).

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Comment on Reduce Sandbox Length by Timing your Backlinks by Matt Diggity

Diggity Marketing

In reply to Shivam. Still works.

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7 Ways Brands Can Reduce Their Carbon Footprint

Traackr

As the planet’s temperature rises, so does consumer interest in eco-friendly lifestyles, and sustainability is now not only expected, but demanded.

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10 Tips For Writing a Winning LinkedIn Headline

Neil Patel

LinkedIn’s 690 million members include 180 million senior-level influencers, 63 million decision-makers and 10 million C-level executives. Hence, there are a lot of influential people on LinkedIn that have hiring power and purchase power. Whatever you hope to achieve from using the network, you’ll want to make a good impression. Your headline is the first thing that people see aside from your profile picture.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission