Neil Patel

APRIL 14, 2021

Annually, 59 million Americans take on freelance projects, making up 36 percent of the workforce. This trend shows no signs of stopping. 73 percent of hiring managers plan to continue or boost their reliance on freelancers. Historically, freelancers have had a number of platforms to connect with potential employers, including Upwork and Fiverr. As the demand for freelance work increases, it stands to reason that the number of platforms mirrors this growth.

Affiliate Marketing 144

Affiliate Marketing Health Advertising Advertisers 144

Sprout Social

APRIL 14, 2021

The TikTok boom is in full effect. Since the platform first became available in the U.S. in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?

Energy 144

Energy User-Generated Influencer Marketing Fashion 144

Marketing Insider Group

APRIL 12, 2021

Attention is a limited resource. People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. You don’t just need people opening your emails: you need them receiving, opening, reading, and finding value in them.

Email Marketing 144

Email Marketing Place Marketing Marketers 144

Content Marketing Institute

APRIL 12, 2021

Taking your pages to the next level in Google search results requires cleaning up your mistakes and focusing on what counts. Here are five common reasons your pages aren’t ranking higher – and what you can do to change that. Continue reading → The post 5 Mistakes That Google Doesn’t Like and How to Stop Making Them appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Marketing Marketers 144

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Neil Patel

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign. If you are just getting started, you might be afraid of messing it up. I get it. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire.

Advertising 143

Advertising Advertisers Price Customer 143

Hootsuite

APRIL 14, 2021

While you’ve probably already included platforms like Twitter and Facebook in your social media strategy , WhatsApp could be equally as important to your brand. That’s right: WhatsApp isn’t just for texting your coworkers or video chatting with your family in a different city. It can be used for business, too. WhatsApp Business was created specifically with small business owners in mind.

Communications 140

Communications Entertainment eCommerce Management 140

Content Marketing Institute

APRIL 13, 2021

Blogs, social media, and websites, oh my. The appetite for visual content seems insatiable – and graphic designers aren’t always available to help. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs. Continue reading → The post 3 Graphic Design Tips for Non-Designers appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Marketing Marketers 144

Hubspot Marketing

APRIL 12, 2021

Long gone are the days of dial-up internet when web pages loaded line by line. Today's internet users expect an instant response, with 93% of people leaving a website because it didn't load properly. No one wastes time on a poor experience. To elevate the online experience, Google released Core Web Vitals — a set of metrics to help site owners measure the speed, responsiveness, and visual stability of their pages.

User-Generated 138

User-Generated SEO Customer 138

Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. The Edelman Trust Barometer shows that people have much higher trust in regular employees (54%) than in a company’s CEO (47%). Their trust in a company’s technical experts is even higher (68%).

Thought Leadership 139

Thought Leadership Food Promotion Analytics 139

Neil Patel

APRIL 16, 2021

With over 55 million listeners , Amazon Music is one of the leading music streaming platforms out there. Wouldn’t it be great if you could find a way to reach these subscribers and share your products with them. Well, you can, and it’s all thanks to Amazon audio ads. Through Amazon’s free, ad-supported tier, you can create short, engaging audio ads to reach a whole new audience base.

Key Performance Indicator 127

Key Performance Indicator Energy Promotion Product 127

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

APRIL 14, 2021

Sales enablement boils down to helping your sales team be successful. How well are marketers working with sales to do that with content? Check out the findings from CMI’s latest research. Continue reading → The post How Well Does Content and Marketing Help Sales Teams? [New Research] appeared first on Content Marketing Institute.

Marketing 136

Marketing Marketers Content Marketing 136

Hubspot Marketing

APRIL 12, 2021

In 2020, I looked up more recipes than I ever have. Mostly Italian if you're wondering. I also spent a lot of time watching videos on YouTube , letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. Most consumers were doing the same thing. So, what should marketers expect on YouTube in 2021? Read on and find out.

Entertainment 122

Entertainment Education Branding Marketing Strategy 122

Litmus

APRIL 15, 2021

Are you gearing up for your next email campaign and wondering if you should QA test that email first? Maybe you’re using a pre-tested template, but you’ve changed things up since the last send. Or maybe, you heard some email clients might have pulled support for a feature you use. Perhaps you know how vital it is to test every email before you send, but your boss or other stakeholders think otherwise.

eBook 107

eBook Email Marketing Branding Place 107

Neil Patel

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)? Video on demand means exactly what it sounds like: videos that are available at the viewer’s convenience.

Advertising 126

Advertising Advertisers Millennials Shoppers 126

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

APRIL 15, 2021

Ever had a sales leader or business exec disparage content marketing as “arts and crafts?” You know content marketing isn’t some nebulous, feel-good, unmeasured thing. Here’s how to change the minds of critics Continue reading → The post How to Set Content Marketing Goals That Matter to Business Leaders appeared first on Content Marketing Institute.

Content Marketing 133

Content Marketing Marketing Marketers 133

Hubspot Marketing

APRIL 14, 2021

A conference is a powerful opportunity to establish authority in your industry, increase brand awareness, and inspire or entertain both prospects and your existing consumers. Best of all, a conference can help you meet your team's objectives. In fact, 95% of marketers believe in-person events can have a major impact on achieving their company's primary business goals.

Real Estate 117

Real Estate Entertainment Retail Price 117

Litmus

APRIL 16, 2021

In this episode of Delivering, host Jason Rodriguez talks to longtime email marketers Jen Capstraw about her road to founding Women of Email, the struggles and opportunities of women in email, and how we can all work together to support women in the wider email industry and community. Episode Links. Follow Jen on LinkedIn. Follow Jen on Twitter. Help Jen blow up her Insta.

Email Marketing 103

Email Marketing Marketing Marketers 103

Neil Patel

APRIL 16, 2021

Pages on the internet don’t last forever. Some disappear overnight without warning. Other times, servers go down, or maybe you’re simply curious what your website or someone else’s looked like ten years ago. So how do you re-access this information? You need a web cache viewer. It’s a tool that helps you recover backups or snapshots of websites.

Non-Profit 125

Non-Profit SEO Management Marketing 125

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Content Marketing Institute

APRIL 16, 2021

Is there any topic content marketers can’t tackle? Get inspired by content that makes mushrooms into something magical, turns data collection into fun and games, and adds the spoonful of sugar that makes COVID-19 vaccine information a little easier to swallow. Continue reading → The post Content Examples We Loved This Week (They’re Not All Fungi and Games) appeared first on Content Marketing Institute.

Content Marketing 109

Content Marketing Marketing Marketers 109

Hubspot Marketing

APRIL 12, 2021

A lot of companies have employee referral programs. The concept is simple: If you refer someone who ends up getting hired, you earn a reward (typically a cash bonus). It's a win-win – HR gets qualified candidates while employees feel motivated to assist in the search process. The caveat we often see is that if the employee leaves the company within a certain window, the reward is null and void.

Performance Marketing 115

Performance Marketing Affiliate Marketing Price Retail 115

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. How long? Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. Twelve companies were used by at least 1% of respondents.

Direct Mail 102

Direct Mail CRM Marketing Automation Platform Email Marketing 102

Neil Patel

APRIL 13, 2021

Influencers are everywhere. There are roughly 37 million influencers on Instagram, and around 1.5 million of them work on YouTube. Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. Sounds great, right? There’s just one problem. It’s really hard to actually find a great influencer to grow your business.

Influencer Marketing 124

Influencer Marketing Key Performance Indicator Millennials Promotion 124

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

illumin

APRIL 16, 2021

Apple’s upcoming iOS 14.5 privacy update aims to enhance user transparency and control over the iOS device identifier used for a variety of digital activities, otherwise known as “IDFA” (or, Identifier For Advertising). What Apple’s privacy update is Not Doing Apple is not eliminating the IDFA altogether. It is making the use of IDFA a […].

Advertising 98

Advertising Advertisers 98

Hubspot Marketing

APRIL 13, 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. In a blind test run by the team at Business2Community it was discovered that a live webinar not only got 2.3x the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%.

Analytics 103

Analytics Customer Journey Price Customer 103

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Understandably, businesses may have been concerned about the roadblocks COVID-19 could potentially cause for creativity.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Neil Patel

APRIL 12, 2021

HelloFresh, Fabletics, Dollar Shave Club. What do these wildly different companies all have in common? They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. The premise is simple. For a monthly fee, consumers receive a box filled with goodies ranging from sample-size toiletries to leisurewear.

Shipping 123

Shipping Price Logistics Customer Acquisition 123

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Journal

APRIL 16, 2021

Google's Insight Page rolls out to all accounts. Advertisers share their best tips for getting the most from it. The post Experts Share Their Tips As Google’s Insights Page Rolls Out Globally appeared first on Search Engine Journal.

Advertising 98

Advertising Advertisers 98

Marketing Insider Group

APRIL 13, 2021

I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. You know the “no-nonsense” types that just don’t get why simply focusing on their products doesn’t sell as well as stories. So, they don’t buy it. It doesn’t make sense to them. (It’s why I wrote Mean People Suck btw).

Branding 136

Branding Transform Entertainment Content Marketing 136

Industrial Marketer

APRIL 13, 2021

The cliche about how “everyone in our company is in sales” is not accurate, but in many ways just about everyone in your industrial company can help with sales enablement. Effective sales enablement does more than align the marketing and sales teams. It ensures that a cohesive, persuasive message is presented to industrial buyers at. Read more » The post Demystifying Sales Enablement for Industrials appeared first on Industrial Marketer.

Marketing 98

Marketing Marketers 98

Neil Patel

APRIL 16, 2021

Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. It doesn’t matter how you are driving clicks to your Amazon page; once consumers land on the website, it’s anyone’s guess what happens. Thankfully, that’s not the case anymore. Amazon Attribution makes it possible for certain sellers to track what happens to every user they send to the platform.

Non-Profit 118

Non-Profit Transform User-Generated Advertising 118

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications