Sat.Aug 27, 2016 - Fri.Sep 02, 2016

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Social Media and SEO: When and How They Work Together

Adobe Experience Cloud Blog

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Common misconceptions have led some marketers to lose focus on what will effectively benefit both strategies to get the most out of every effort. In this blog, I’ll clear the air and explain how social media and SEO work together and how they can benefit each other: Social Media Signals Are NOT SEO Rank

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Analyze Page Performance With the New LinkedIn Company Pages Report

Sprout Social

As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. The new report provides comprehensive Page level data to help social businesses make strategic decisions. A Closer Look at LinkedIn® Analytics.

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How to Turn Your Blog into a Lead Generating Machine

Marketing Insider Group

These days, many tasks can be accomplished without human intervention. We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. For instance, we’ve come a long way since the first Ford Model T production line was created. People no longer stand on a conveyor belt to do the […]. The post How to Turn Your Blog into a Lead Generating Machine appeared first on Marketing Insider Group.

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Visit ScribbleLive at Content Marketing World for a Free Strategy Consultation

Rock Content

ScribbleLive is looking forward to this year’s Content Marketing World — the annual event that brings together the industry’s best and brightest to learn, network and have some fun. The four-day event will provide attendees with the know-how and materials to craft and execute robust content marketing strategies — and we’re excited to offer an invaluable resource this year.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick

Adobe Experience Cloud Blog

Author: Paul Geller One of the biggest challenges that marketers face today is finding a way to rise above the noise. Competition for attention has never been fiercer; the din from news, entertainment, web, and social chatter never quite so deafening. The stakes are higher and there’s less room for error. In a time when people are content grazers (scanning, snacking, and quickly moving on), you need to find ways to make your content and campaigns stick.

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11 Ways to Jumpstart Your Instagram Branding

Sprout Social

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Typically you see about 15 photos, 150 followers and zero updates in the last couple of months. If you’re reading this and know you fall into this category–that’s fine–we’re here to help. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience.

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ScribbleLive Spark: Automate Content Research with Watchlists

Rock Content

Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results. The first post in the series outlined how marketers can improve their workflows using ScribbleLive Plan. This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content ideation.

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3 Ways to Gauge Your Team’s Marketing Maturity

Adobe Experience Cloud Blog

Author: Jessica Minasian Are you on top of your marketing game? Knowing what a seasoned marketing professional looks like helps you analyze you and your team’s expertise and, for managers, hire the right individuals. By understanding your team’s marketing maturity, you can assess where you are now and where you want to go. As an Enterprise Business Consultant, I work directly with many of our customers—some who are just getting the ball rolling and others who are marketing veterans.

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#SproutChat Recap: Effectively Using Video on Social

Sprout Social

In today’s digital landscape, video content is a must for any brand. Unlike other forms of social content, video can be extremely intimidating. However, with some ingenuity and a minimal budget brands can begin to test the waters and publish memorable content. This week at #SproutChat we welcomed video and social expert Margot Mazur , Partnership Coordinator at Wistia for a conversation on the social media video best practices.

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3 Content Marketing Problems That Automation Solves

Marketing Insider Group

By Grzegorz Błażewicz, CEO & Founder of SALESmanago Marketing Automation Content marketing is not only about creation and engagement, but also about understanding your audience, distribution of the materials and measuring their performance: the 3 most overlooked and underestimated parts of the process. Neglecting these can truly undermine your efforts!

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How To Turn An Email Subscriber Into A Loyal, Paying Customer

Duct Tape Marketing

How To Turn An Email Subscriber Into A Loyal, Paying Customer written by Guest Post read more at Duct Tape Marketing. “The money is in the email list”. This has become the mantra of marketers everywhere. In fact, most experts agree that an email subscription list is the most powerful tool in your arsenal. But, building a subscription list is just the start.

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4 Reasons Why You Can’t Miss Marketing Nation Online

Adobe Experience Cloud Blog

Author: Rick Siegfried Aren’t trade shows so much fun? All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. Unfortunately, this all comes at cost–both in time and money. Sure, you might be able to expense the ticket, travel, hotel, and meals, but then there’s the epic backup in email and work that piles up while you’re off gallivanting around whatever summit, conference,

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Why a Twitter Dashboard is Critical for Small Businesses

Sprout Social

What are your best performing Tweets? How many new followers did you get last month? What days of the week do you get the most engagement? With a Twitter dashboard, you can easily answer all of these questions and more. It’s surprising how many businesses have no idea whether or not their Twitter management strategy actually working. Some businesses look at their follower count as the main determinant of how successful they are on Twitter. .

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Infusing SEO Into Your Content Marketing Strategy

Marketing Insider Group

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential. When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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I Know You Are Tired of Hearing About Content, But.

Duct Tape Marketing

I Know You Are Tired of Hearing About Content, But. written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Rachel Parker. Content, content, content – are you sick of it yet? The problem is that the need for strategic content is not going away anytime soon. The good news is that if you understand the strategic part of content creation and amplification, you won’t need to produce as much.

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4 Marketing Lessons I Learned from Being a Mascot

Adobe Experience Cloud Blog

Author: Mike Madden Mascots. You’ve seen them at football games shuffling lifelessly through a crowd, desperately trying to avoid pictures with awestruck children. You’ve seen their uninspiring, lackadaisical dance moves to some of hottest jams. But, for the most part, those are very mediocre mascots. Being a mascot means more than just sweating in a costume and throwing down slick dance moves.

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7 Steps To Create Awesome Infographics [Infographic]

Marketing Insider Group

An infographic about infographics? So meta, right? Infographics are one of the most popular ways to share and communicate information in a visually interesting way. Today’s audience prefers and responds better to visual content than plain text alone. And this is why visual content like infographics has become an important component of content marketing.

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Content Marketing Lessons From BuzzFeed [Study]

Marketing Insider Group

BuzzFeed gets a lot of hate for its clickbaity titles and silly articles. But you can’t argue with the fact that BuzzFeed is one of the most popular websites in the US and around the world. The site boasts a whopping 7 billion views every month, with over 200 million unique visitors worldwide. So what’s […]. The post Content Marketing Lessons From BuzzFeed [Study] appeared first on Marketing Insider Group.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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5 Ways to Be a Content Guru

Marketing Insider Group

What could I possibly know about this concept that didn’t exist two seconds before I typed it: content guru. I remind myself that true joy exists in the release of not knowing what’s next. It’s not easy. We spend years upon years planning our future, masking our true beliefs, and stuffing our emotions with trivial things […]. The post 5 Ways to Be a Content Guru appeared first on Marketing Insider Group.

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Top 3 Causes Of Poor Or Missing Content [Video]

Marketing Insider Group

In this digital era, content is a primary driver of sales and marketing performance. Poor or missing content is an under-appreciated reason B2B selling organizations experience lower than projected new customer acquisition and revenue growth results. High selling costs are both a symptom and additional casualty. In addition to adverse business impact, companies experience content costs […].

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How to Leverage Data-Driven Marketing to Generate Leads

Marketing Insider Group

“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” – H. James Harrington Among marketers, whether traditional or digital, data is king. Every marketing […]. The post How to Leverage Data-Driven Marketing to Generate Leads appeared first on Marketing Insider Group.

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Convert Every Time with Strong, Creative Lead Forms: 4 Great Examples

Marketing Insider Group

Lead forms are like eyebrows – you only pay attention if they look really good or really bad. Odds are you’re not getting attention for having the worst lead forms around, since they are pretty hard to mess up. At the same time, though, it’s just as hard to create a strong lead form that […]. The post Convert Every Time with Strong, Creative Lead Forms: 4 Great Examples appeared first on Marketing Insider Group.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Simplicity

Marketing Insider Group

The challenge of marketing is to find the power in simplicity. In our always-evolving digital world, marketers feel pressure to pioneer every new technology, product, or ‘next big thing’, causing strategies to become more and more complex. Brands are often getting buried in digital clutter, losing sight of simple Marketing 101 — It’s time we […].

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Content Planning Tools: What These 4 Teams Use to Work More Efficiently

Marketing Insider Group

Creating stellar content isn’t a matter of putting words, images, and interactive content together on a screen. It requires careful planning, research, and talent – with the help of some great tools along the way. These tools assist all throughout the process – from planning, to assigning, to execution and delivery. So we wanted to […]. The post Content Planning Tools: What These 4 Teams Use to Work More Efficiently appeared first on Marketing Insider Group.

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Why Demand Generation Requires More Than Marketing

Marketing Insider Group

I had a conversation with a prospect today about their demand generation challenges. As is often the case in these discussions, the topic of the sales team came up. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to […]. The post Why Demand Generation Requires More Than Marketing appeared first on Marketing Insider Group.

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Are Your Quizzes Adding Value? A Quick Guide to Making the Most of Your Content

Marketing Insider Group

It’s no secret that the Internet loves quizzes. And why wouldn’t we? They’re an easy, fun way to test knowledge and gain new insights into our personalities. Over at the Content Marketing Institute, Jodi Harris sums up our obsession with quizzes best when she writes, “I know they are designed to artificially inflate the site’s […]. The post Are Your Quizzes Adding Value?

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Weekend Favs August Twenty-Seven

Duct Tape Marketing

Weekend Favs August Twenty-Seven written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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6-Step Checklist for Revamping Your Small Business’ Online Presence

Duct Tape Marketing

6-Step Checklist for Revamping Your Small Business’ Online Presence written by Guest Post read more at Duct Tape Marketing. photo credit Pexels. It’s 2016. The days of prospective customers sauntering down Main Street or even flipping through the Yellow Pages in hopes of stumbling upon your business are long gone. We live in the Age of Information now, and the Internet is king of the castle.