Neil Patel

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image.

Management 145

Management Food Communications SEO 145

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. The fact is, you can’t do it all on your own – no matter how savvy you are. To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers.

Analytics 145

Analytics Communications Education Management 145

Hootsuite

APRIL 19, 2021

If you’ve ever scrambled to get regular content published to your brand’s Facebook Page, you’ve probably wondered if there’s a way to schedule Facebook posts ahead of time. Well, there is! When you schedule Facebook posts, managing a social media content calendar becomes far more efficient. Scheduling posts can help your brand post consistently and stay on top of posting schedules.

Non-Profit 145

Non-Profit Analytics Management Social Media Marketing 145

Content Marketing Institute

APRIL 19, 2021

Instagram doesn’t make it easy to get clicks to your landing pages. But these five ideas will help you navigate the channel to get the traffic to your site. Continue reading → The post How to Drive Organic Clicks and Leads From Your Instagram Channel appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Neil Patel

APRIL 20, 2021

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. Understanding them provides useful insight into why some customers convert — and some don’t.

Whitepaper 145

Whitepaper Analytics Inbound Marketing Marketing 145

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Once companies establish a brand identity, they can begin to consistently infuse content with the right language, tone, and other nuances that make your company distinct.

Whitepaper 144

Whitepaper eBook Transform Inbound Marketing 144

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Gen Z 141

Gen Z User-Generated Millennials Marketing 141

Neil Patel

APRIL 19, 2021

Blogging is a pain. Not because content is hard to write (worse case you can just hire a writer or agency ), but due to the fact that no one can guarantee that your blog post gets read or not. Just think about it… you spend all this time writing content, but no one can guarantee that it gets seen, shared, or even linked to. So, I thought it would be fun to analyze popular blog posts and see what common characteristics that they have.

User-Generated 143

User-Generated SEO Content Marketing Marketing 143

Content Marketing Institute

APRIL 20, 2021

With its phenomenal growth, Clubhouse sounds like a tempting target for content marketers. Before you knock on that door, make sure you understand how to get in – and how to get along. Let the experience and advice of three content marketers be your guide. Continue reading → The post Is It Time to Join Clubhouse? 3 Content Marketers Weigh In appeared first on Content Marketing Institute.

Content Marketing 138

Content Marketing Marketing Marketers 138

Hubspot Marketing

APRIL 20, 2021

Search engine optimization (SEO) may seem like a straightforward concept. You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? Nope. While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that helps you drive traffic and enough of it to meet your overall business goals.

SEO 122

SEO Digital Marketing User-Generated Management 122

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Sprout Social

APRIL 21, 2021

Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks are really taking that quote to heart. Case in point: it took less than a year for the big names in social to start developing their own audio chat product to compete with rising newcomer, Clubhouse. Facebook is experimenting with audio features, Twitter launched Spaces last December, and even Reddit is pursuing its own Clubhouse clones.

Product 136

Product Marketing Marketers 136

Neil Patel

APRIL 19, 2021

There was a time when Pandora was all the rage. Everyone everywhere was streaming music, listening, and sharing it with their friends. In came Spotify and in no time, the platform reached 345 million users. Spotify now has 34 percent of the market share compared with Apple Music, Amazon Music, and others. What does all of this mean for you? It means Spotify ads are popular, and advertising on this platform could make a significant difference in your business.

Real Estate 138

Real Estate Advertising Advertisers User-Generated 138

Content Marketing Institute

APRIL 23, 2021

This week in content marketing, a Trader Joe’s contest stretches user-generated content to delicious lengths. Pepsi tries an expensive approach to promote a new flavor. And a Kia dealership test-drives personalized video content. Continue reading → The post How Do You Like Your Content Marketing – Cheesy, Fruity, or Extremely Personal? appeared first on Content Marketing Institute.

Content Marketing 134

Content Marketing User-Generated Marketing Marketers 134

Industrial Marketer

APRIL 20, 2021

A marketing funnel is the set of steps that a potential lead takes to become a client. Your marketing strategy should ultimately guide this process, whether you work in a B2B or B2C marketing field. A proper marketing funnel can increase revenue, production, and your overall loyal customer base. Manufacturers that institute marketing funnels will. Read more » The post 5 Ways to Maximize a Manufacturer’s Marketing Funnel appeared first on Industrial Marketer.

Manufacturing 105

Manufacturing B2C Marketing Marketers 105

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Sprout Social

APRIL 22, 2021

Overview. For more than a century, Hilton has built its reputation on raising the standards of the guest experience. In fact, many of the staple offerings in the hospitality industry today—room service, the minibar, central reservations systems—were once Hilton innovations. And even though it’s been four decades since minibars made their glorious debut, Hilton continues to innovate.

Promotion 124

Promotion Global Marketing Branding Product 124

Neil Patel

APRIL 20, 2021

Selling can be challenging because it involves s a complex process of human behavior and cognition. More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips.

Millennials 137

Millennials User-Generated Education Advertising 137

Content Marketing Institute

APRIL 22, 2021

Too many treat editing and proofreading as the same thing. You can change that. Here’s how to do each as a distinct endeavor. (Your readers will thank you.) Continue reading → The post The Best Proofreading and Editing Tips (Spoiler: Don’t Do Them at the Same Time) appeared first on Content Marketing Institute.

Content Marketing 135

Content Marketing Marketing Marketers 135

Litmus

APRIL 19, 2021

“That doesn’t look right…”. Your heart drops. Your career flashes before your eyes. Anxiety ensues. Email marketing mistakes happen to the best of us. Whether you’ve made one recently—or dread the thought of it happening—it’s important to remember that you’re not alone. As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism.

Email Marketing 101

Email Marketing Marketing Marketers Performance Marketing 101

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Sprout Social

APRIL 19, 2021

There’s something very unappealing about picking up the phone to call a customer service number. If you feel similarly, you’re not alone—when it comes to customer service, people are turning to other methods like in-app messaging and social media as their preferred method of choice. Over the last year, for example, social messaging grew 110% as consumers’ preferred outreach method for customer service issues.

Customer 124

Customer Branding Communications Management 124

Neil Patel

APRIL 21, 2021

Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. They are experts within a specific community who endorse or review products, software, or even thoughts within their field of expertise. Others in the community look to them when making their own purchasing choices. Influencers yield a lot of power.

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Content Marketing Institute

APRIL 21, 2021

You can’t determine a house’s value by measuring its fence height. Yet, marketers often make that kind of leap, using an arbitrary number to calculate ROI. Let’s delve smartly into measuring the content that feeds marketing. Continue reading → The post How to Demystify the Process of Measuring Content Marketing ROI [Video Show] appeared first on Content Marketing Institute.

Content Marketing 126

Content Marketing Marketing Marketers 126

Search Engine Journal

APRIL 23, 2021

Walk through all of the steps required to build and launch a new website or combine websites in this comprehensive, step-by-step SEO-focused guide. The post A Complete Guide to Launching Your New Website appeared first on Search Engine Journal.

SEO 98

SEO 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. The results are measurable, and the costs are low. It’s also why we use a SaaS-based model with our own content marketing.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Neil Patel

APRIL 20, 2021

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. However, it requires synergy between online commerce channels and physical retail to succeed. What are the advantages of the buy online, pick up in-store strategy, and how can retailers deliver?

Shoppers 132

Shoppers Shipping Retail Branding 132

Duct Tape Marketing

APRIL 22, 2021

The Modern Guide to Public Relations in 2021 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Amy Rosenberg. In this episode of the Duct Tape Marketing Podcast , I interview Amy Rosenberg. Amy learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity.

PR 94

PR Management Promotion Marketing 94

Search Engine Journal

APRIL 22, 2021

Website traffic analysis (particularly Google Analytics) offers companies insight into their customers. Learn how you can build personas with this data. The post How to Use Website Traffic Analysis for Persona Development appeared first on Search Engine Journal.

Analytics 98

Analytics Customer Marketing Marketers 98

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

APRIL 19, 2021

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. Over time, attendees may forget specific details of the sessions they attended at an event, but they will continue to cherish the connections they made and the relationships they began building.

User-Generated 134

User-Generated Promotion Place Management 134

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. However, because Tweets are limited in length, and the platform is one of the most competitive, it may be easy for your Tweets to disappear into oblivion within a few minutes.

Advertising 128

Advertising Advertisers User-Generated Promotion 128

Duct Tape Marketing

APRIL 21, 2021

How To Adapt And Thrive In The Hard Hit Travel And Tourism Industry written by Sara Nay read more at Duct Tape Marketing. Agency Spark Podcast with With Darryl Leniuk. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

Communications 93

Communications Digital Marketing Branding Marketing 93

Search Engine Journal

APRIL 22, 2021

United States trade commission workshop scheduled for April 29, 2021 takes a look at dark patterns in online commerce The post FTC Reviewing How Dark Patterns May Affect Consumers appeared first on Search Engine Journal.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications