Sat.Sep 30, 2017 - Fri.Oct 06, 2017

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13 Marketing Tactics to Boost Your Event ROI

Adobe Experience Cloud Blog

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results. The event did not produce the return on investment (ROI) you had anticipated.

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How to Create a Content Marketing Strategy with Brand Personality

Marketing Insider Group

What makes a brand’s content distinctive? If you take a look at some of the organizations with the most successful content marketing strategies, from startups to global businesses, the best of the best are the ones that properly reflect the unique personality of their brand. Sephora’s use of user-generated content – their Beauty Insider Community is impressive […].

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A Data-Driven, Content-Led Approach to Beauty Influencer Identification | Traackr

Traackr

Identifying which beauty influencers you want to work with can be challenging. Here are 3 ways to find influencers based on contextually relevant topics.

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10 Reasons Podcast Guesting is the #1 Killer Content Marketing Tactic of All Time

Duct Tape Marketing

10 Reasons Podcast Guesting is the #1 Killer Content Marketing Tactic of All Time written by John Jantsch read more at Duct Tape Marketing. Whoa. This is a bold statement, but hear me out. I have been earning a living from search engine optimization for over 12 years and I’ve tried every tactic at one time or another. Ever since Google started dropping algorithmic bombs around 2011 (think Panda, Penguin, and so on), SEO industry behavior has changed.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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5 Tips to Prevent a Social Media Nightmare

Adobe Experience Cloud Blog

There are all kinds of situations that can go wrong for a brand to trigger a crisis. Whether it’s a poorly timed tweet, a typo, or even a scandal, you need to be ready to deal with a crisis. It is equally important to prevent one from happening. The best way to do this is to plan in advance. Having a strategy for both preventing a crisis and reducing the impact of one can significantly help.

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Content Marketing for Startups: Let’s Get Started

Marketing Insider Group

With a fledgling startup to manage, you likely don’t have a huge pool of resources to tap into for your marketing. This includes budget, manpower and the most valuable and limited resource of all: time. But, you can start your journey towards content marketing brilliance and the business growth it can bring, with: An understanding […]. The post Content Marketing for Startups: Let’s Get Started appeared first on Marketing Insider Group.

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How to Make Your Business More Referable

Duct Tape Marketing

How to Make Your Business More Referable written by John Jantsch read more at Duct Tape Marketing. “How can I make my business more referable?” I get asked this question all the time but the question people should be asking is “who do people refer?” Having the answer to that question will better prepare you to take advantage of this powerful marketing tactic.

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Why Not To Be a Data-Driven Marketer

Adobe Experience Cloud Blog

Marketers: it’s time to stop thinking about data. Hear me out. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Today, data is one of the most valuable assets a company can have. Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry.

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How to Boost Word-of-Mouth and Sales for Your Ecommerce Business This Fall

Marketing Insider Group

For many ecommerce business owners, fall is the biggest and most profitable time of year. As consumers approach big holidays like Thanksgiving, Christmas, Hanukkah, New Year’s, and others, and start marking their calendars for Black Friday and Cyber Monday, it’s a great time for ecommerce businesses to start thinking about how to get the most […].

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Multi-Channel Publishing From Within Engage

Rock Content

Can you repeat that? Engaging with your audience should be fun. But as any Social Media or Community Engagement Manager knows, it can sometimes be stressful, hectic and unpredictable. Despite the chaos, there’s a certain level of excitement associated with reaching out and connecting with your audience. When you’re able to make a positive impact, either by helping someone with your product, changing someone’s mind about a negative perception, or ensuring that your customers feel heard, you feel

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Monetize Your Expertise and Thrive

Duct Tape Marketing

Monetize Your Expertise and Thrive written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dorie Clark. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes.

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The Importance of Storytelling in the Engagement Economy

Adobe Experience Cloud Blog

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And yet, how often do you receive a marketing message from a brand you use that you actually wanted?

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Marketing ROI: Big Bucks or a Total Bust?

Marketing Insider Group

Connecting the Data Dots to Improve Marketing ROI Are your campaigns driving big bucks or are they a total bust? That’s probably the most important question we have to answer as marketers. To determine this, you have to connect the dots and unlock the value of the data. However, depending on the current state of […]. The post Marketing ROI: Big Bucks or a Total Bust?

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Sports Marketing: 7 Steps to Drive Audience Engagement

Rock Content

Sports connect many of us. We wear the same hats, shirts, and of course, connect digitally to our favorite teams and players. And while audiences continue to be broken up with the addition of more and more digital channels, this also allows sports teams around the globe to reach their die hard fans, as well as the casual ones, in new ways. “The biggest change I’ve seen for teams is their willingness to post original content intended solely for the digital space,” said Anthony Herron, a for

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Here’s a question – is your PR working?

Duct Tape Marketing

Here’s a question – is your PR working? written by Guest Post read more at Duct Tape Marketing. As small business owners or marketers, we all know full well how important it is to put time aside for PR. Investing in your public profile helps with generating inquiries, creates awareness and can lead to a variety of opportunities. I’m making sense, aren’t I?

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When Lead Management and Dating Align: Get Your Prospects to Swipe Right

Adobe Experience Cloud Blog

Alright, alright, alright. It’s 2017 and the dating scene is now digital. With Tinder making more than 26 million matches a day, it is time for marketing and sales departments to take a play from the online dating handbook. Think about how your marketing and sales teams are engaging digitally with prospects. Would you “swipe right” for those messages?

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Weekend Reading: “The New Way to Market for Manufacturing” by Bruce McDuffee

Marketing Insider Group

For the 143rd episode of The Marketing Book Podcast (and Manufacturing Day), I interviewed Bruce McDuffee, author of The New Way to Market for Manufacturing: Innovation That Grows Your Business. When it comes to marketing and sales, the biggest problem manufacturers have is their product. The product itself is not a problem. The problem is […].

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How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content

Content Marketing Institute

You’ve read the research that says people prefer to do business with people they know, like, and trust, right? Me, too. Yet whenever I hear that advice, I think, “that sounds nice,” but what does it really mean to know, like, and trust someone? And what does it take for that person to know, like, or trust your brand? And, more important, how do you translate that understanding into your content?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Transcript of Increase Profits Through Specialization

Duct Tape Marketing

Transcript of Increase Profits Through Specialization written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. In this episode of the Duct Tape Marketing podcast, we speak with Philip Morgan of Philip Morgan Consulting, and that’s what he does.

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B2B Marketing Trends and What They Really Mean

Marketing Insider Group

2017 is flying by. It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. Remember, it’s all about context. It’s nearly useless to know about the trends if you’re not fully aware of what they mean for you and your company. […]. The post B2B Marketing Trends and What They Really Mean appeared first on Marketing Insider Group.

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Why Net Promoter Score Is the Best Metric for Long-term Growth

Marketing Insider Group

It’s easy to get caught up in website traffic numbers, conversion rates, and that essential ROI of your marketing campaigns. These metrics are useful for demonstrating where you are now and the quality and effectiveness of the strategies you used to get to this point. But, they can’t show you everything. What they’re failing to illuminate […].

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Benefits of Agile Marketing: 21 Stats You Need to Know

Marketing Insider Group

If you’re running a marketing team based on Agile principles, looking to get all of the benefits of Agile marketing, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy. Making the right choice, the Agile choice, is often tough. It’s tempting to fall back […]. The post Benefits of Agile Marketing: 21 Stats You Need to Know appeared first on Marketing Insider Group.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Great Lie We’re Told About Doing Exceptional Work

Marketing Insider Group

This is an excerpt from my weekly Unthinkable newsletter, which shares thoughts about conventional thinking at work, plus stories and ideas to break from it. In the Era of Advice, it’s never been a better time to think for yourself. So you want to do exceptional work. Great! But now the question becomes: How? Well, here’s what […]. The post The Great Lie We’re Told About Doing Exceptional Work appeared first on Marketing Insider Group.

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7 Questions to Evaluate Your Brand’s Health

Duct Tape Marketing

7 Questions to Evaluate Your Brand’s Health written by Guest Post read more at Duct Tape Marketing. Right now, the barriers for new brands and startups to enter the market have never been lower. Want to sell stuff online? Sign up for Squarespace. Start an Etsy account. Heck, log into Craigslist. And voilà, you’ve done it. You, and ten thousand others.

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Weekend Favs September 30

Duct Tape Marketing

Weekend Favs September 30 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Increase Profits Through Specialization

Duct Tape Marketing

Increase Profits Through Specialization written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Philip Morgan. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Philip Morgan. He is a consultant at Philip Morgan Consulting who focuses on specialization and helping people find their niche.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Transcript of Monetize Your Expertise and Thrive

Duct Tape Marketing

Transcript of Monetize Your Expertise and Thrive written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch and my guest today is Dorie Clark. She is a marketing and strategy consultant and frequent contributor to Harvest … not Harvest, Harvard Business Review, Entrepreneur and Forbes.