Sat.Aug 19, 2017 - Fri.Aug 25, 2017

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3 Ways The Cloud Helps Marketers Innovate with Speed and Scale: Marketo + Google Cloud

Adobe Experience Cloud Blog

With the recent launch of The State of Engagement , we saw data that demonstrates that consumers expect more relevant, timely interactions from brands and that marketers are falling short of those expectations while struggling to find the right tools to help them deliver on consumer expectations. With that in mind, I am excited to share that together Marketo and Google Cloud are announcing a multi-year alliance to transform engagement solutions for the enterprise.

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Permission Marketing: Love it or Hate it?

Marketing Insider Group

For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, the introduction of the internet and social media has resulted in ads showing up on our […]. The post Permission Marketing: Love it or Hate it?

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How Can Media Companies Use Content Marketing Strategies To Build Their Audience?

Rock Content

Most of my writing and speaking around content marketing and journalism is kind of one-way and focuses around: How journalists can make the jump to content marketing. How corporate content marketing teams can use journalistic tactics to improve their storytelling. But on the flipside, media companies and journalists can actually use content marketing strategies to help themselves continue to build their own audiences.

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Master These 3 Things and Your SEO Plan Will Come Together

Duct Tape Marketing

Master These 3 Things and Your SEO Plan Will Come Together written by John Jantsch read more at Duct Tape Marketing. Let’s de-mystify search engine optimization. I want to help you understand that SEO is not only important, but it’s something you should really master to a degree for your business. You should have the ability to handle SEO on your own, or at least be able to find somebody that is reputable and not just trying to rip you off.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Perfect your Post-Click Experience to Boost ROI

Adobe Experience Cloud Blog

Imagine you’re a restaurant and you hire a sign spinner to stand out front and welcome guests inside. And let’s say that you invest your whole year’s budget in them—you hire Jerry Seinfeld. He’s witty, he’s gregarious, and he talks hordes of people into coming through your doors … only for them to find out that the food’s no good and walk right back out.

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20 Signup Form Optimization Techniques for More Sales Leads

Marketing Insider Group

Marketers and entrepreneurs focus much of their time and energy on growing their email list and generating leads. For any email marketer, the success of this strategy is determined by the number of subscribers and how well these subscribers are converted into actual sales. There’s a lot of emphasis placed on crafting seamless email sequences, […].

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7 Tips for Finding Blog Ideas That Have Not Been Created Online

Duct Tape Marketing

7 Tips for Finding Blog Ideas That Have Not Been Created Online written by Guest Post read more at Duct Tape Marketing. Have you developed the perfect business blog, but you are still struggling to find new content? I’ve been there, and it’s frustrating…. You want to deliver creative content that will give your blog the “wow” factor, but no topic seems to fit the bill.

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4 Ways Digital Marketers Can Make Data Work for Them

Adobe Experience Cloud Blog

There’s no doubt that data is a marketer’s very best friend these days. According to Forbes , best-in-class marketers are 56% more likely to use data and analytics platforms and 64% of marketing executives see data-driven marketing as crucial to success in a globalized economy. But, as the importance of data in marketing has greatly increased, the line between art and science has blurred.

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Lessons We Can All Learn from Small Businesses Struggling With Marketing ROI

Marketing Insider Group

Technology has leveled the playing field for startups and small businesses. Competing with big business marketing budgets has traditionally relegated fledgling and local businesses to eternally small market shares. Today, however, with digital tools and marketing automation, even a one-man band can put itself in front of thousands of potential customers – every day – and […].

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Customer Success Story: How Malwarebytes Created Award-Winning Content

Rock Content

As content marketers, the holy grail of challenges we all face is figuring out how to create engaging, relevant content that ultimately converts and strengthens the relationship we have with our audiences. One of the many risks when it comes to investing in content is a lack of guarantee that all the time, budget, and effort your team devotes is going to yield your desired results.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Get the Right Mindset for Prospecting and Sales

Duct Tape Marketing

How to Get the Right Mindset for Prospecting and Sales written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Marylou Tyler. Podcast Transcript. Inbound, inbound, inbound – that’s marketing rally cry for that last few years. But a funny thing happened on the way to all this inbound marketing activity – outbound marketing – done right, has never been more effective.

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Introducing The State of Engagement

Adobe Experience Cloud Blog

If you’ve been following our latest posts on engagement and marketing, you know that marketers need to change the way they engage prospects and customers. We have entered the Engagement Economy , and to survive and thrive, organizations must evolve their marketing strategies and tactics accordingly. Simply put, we must stop saying that what we have been doing is “engaging” buyers.

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Why Event Marketing Works and Then Some

Marketing Insider Group

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […].

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13 Actionable Tactics for Boosting New Product Awareness

Marketing Insider Group

You’ve done it. You put all the time and energy into designing and manufacturing a new product for your ecommerce store, and you’re finally ready to add it to your website and start selling it to customers. The question is, where do you start? Getting initial traction on a new product isn’t always easy—it doesn’t […]. The post 13 Actionable Tactics for Boosting New Product Awareness appeared first on Marketing Insider Group.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Weekend Reading: “Be Like Amazon” by Bryan Eisenberg

Marketing Insider Group

For the 137th episode of The Marketing Book Podcast, I interviewed Bryan Eisenberg co-author (with Jeffrey Eisenberg and Roy H. Williams) of Be Like Amazon: Even a Lemonade Stand Can Do It. I haven’t read a book like this since Who Moved My Cheese. It’s that smart and ingeniously written. The setting for the short […]. The post Weekend Reading: “Be Like Amazon” by Bryan Eisenberg appeared first on Marketing Insider Group.

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The Green Smoothie Problem: Why Others Don’t Buy Your Ideas

Marketing Insider Group

Ever excitedly share an idea with a teammate, boss, or client that’s met with such horror that you wonder if you’d accidentally suggested clubbing baby seals? Oh! Uhhh, yeah me neither. But, like, you HAVE received some confusing or hesitant looks, right? Right. Okay. Same page. Because it’s just so easy for us to share […]. The post The Green Smoothie Problem: Why Others Don’t Buy Your Ideas appeared first on Marketing Insider Group.

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Who Should Own Lead Generation For A Complex Sale?

Marketing Insider Group

You might be thinking, “isn’t the answer obvious?” It’s not. Let me explain. I hear the same problem over and over. Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. And you know what? They’re both right. Here’s what I mean. Companies don’t typically […]. The post Who Should Own Lead Generation For A Complex Sale?

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Weekend Favs August 19

Duct Tape Marketing

Weekend Favs August 19 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Transcript of The Myth of the Starving Artist

Duct Tape Marketing

Transcript of The Myth of the Starving Artist written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by SaneBox. Get some sanity back in your inbox. Take control of your inbox. Get all that stuff out of there that is dragging you down. I’m going to give you a special offer later in the show.

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The Myth of the Starving Artist

Duct Tape Marketing

The Myth of the Starving Artist written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jeff Goins. Podcast Transcript. There are very few – maybe no – original ideas left, so stop beating yourself up looking for that one amazing new idea. The best and most profitable innovations are often created when someone blends two or three existing ideas in entirely new ways.

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Transcript of How to Get the Right Mindset for Prospecting and Sales

Duct Tape Marketing

Transcript of How to Get the Right Mindset for Prospecting and Sales written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Everyone is a salesperson. I don’t care what business you’re in, what your role is, what your title is, particularly if you own a business, you have to get good at selling.

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How to Measure Social Selling to Improve ROI

Adobe Experience Cloud Blog

Social selling can be described as the art of connecting with sales prospects and building meaningful relationships with them, typically through your brand’s chosen social media platforms, to position your business at the forefront of their mind. The CSO Insights 2016 Sales Enablement Optimization Study found that effective social selling sales training services could improve win rates and quota attainment by 14.9% and 10.9%, respectively.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Phrases To Banish From Your Copywriting (And What To Replace Them With)

Duct Tape Marketing

5 Phrases To Banish From Your Copywriting (And What To Replace Them With) written by Guest Post read more at Duct Tape Marketing. As marketers, we’re all doing two things: Writing with the intent to sell something. Maybe it’s a product description in an e-commerce store, maybe it’s a landing page trying to generate a lead, or maybe it’s a blog post (like this one!