Martech

APRIL 9, 2025

The tariff war between the U.S. and the rest of the world is wreaking havoc on the economy. Consumer confidence is plunging along with the stock markets, and carefully crafted marketing plans are in tatters. No one knows how this will play out, but the crises of 2020 and 2008 offer lessons about what marketers should and should not do. “You have to tear up your 2025 strategy and start afresh,” said Ewan McIntyre, chief of research and VP analyst for marketing at Gartner. “Unles

Retail 96

Retail Price Place Marketing Plan 96

Businesses Grow

APRIL 9, 2025

I’ve known Carla Johnson for many years and admire her book on creativity. I was lucky enough to have her sub-in as a co-host of The Marketing Companion to talk about the crisis of imagination in the marketing field when I had a revelation. She said that one of the things that derail our creativity is “living up to what we think is expected of us.” This hit me like a thunderbolt, and I think it unraveled a mystery for me.

Entertainment 60

Entertainment Email Marketing Customer Marketing 60

Aspiration Marketing

APRIL 7, 2025

Promoting your business doesn't have to be a struggle. If you are not sure how to promote your company effectively, this guide will get you on track. You have lots of options when it comes to business promotion, and all of these options should fit into most budgets. Getting the most out of your business' conversion opportunities is essential if you want your business to thrive and grow.

Promotion 216

Promotion Product Branding Marketing 216

SocialPilot

APRIL 8, 2025

Bluesky is having a moment. Once the quiet alternative to X/Twitter, its now grabbing attention for all the right reasons like steady growth, active users, and a refreshing take on what social media can be. Whether you’re a brand exploring new platforms, a marketer tracking trends, or just curious about whats really going on behind the scenes, the numbers tell a compelling story.

Analytics 89

Analytics Management Branding Customer 89

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Buffer Marketing

APRIL 7, 2025

Think you know which social platform has the most engagement? The data might surprise you. Social media trends are always evolving, but lately, engagement has been shifting in unexpected ways. LinkedIn is seeing record-high interactions, Pinterest is quietly on the rise, and Threads — once a breakout success — is settling into more stable patterns.

User-Generated 125

User-Generated Branding Advertisers Advertising 125

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. (Its fun math, we promise.) Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky. What the stats tell us Short-form video is winning everywhere Across platforms, short-form video is the way to go for memorable and engaging content.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The “2025 Coveo Customer Experience Relevance Report” (registration required) examined evolving digital customer experiences and found room for improvement in search results, content recommendations, AI-powered self-help and inconsistent customer experiences across channels.

Customer 115

Customer B2C Customer Journey Communications 115

Aspiration Marketing

APRIL 9, 2025

Imagine casting a wide net into the ocean, hoping to catch a specific type of fish. You might reel in some interesting creatures, but how many will be the ones you're truly after? Content marketing without buyer personas often feels similar. Businesses struggle to create content that resonates with their ideal customers, wasting time and resources on ineffective campaigns.

Content Marketing 237

Content Marketing Marketing Marketers Customer 237

Sprout Social

APRIL 8, 2025

Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Live activations are becoming cultural moments that take up considerable social chatter.

Branding 112

Branding Tentpole Entertainment Transform 112

The Marketing Operations Leader

APRIL 8, 2025

In this edition: Easy breakdown of GTM tech responsibilities & teams Your AI-powered email strategy is useless if you can’t reach the inbox (Guide to stay out of the promotions tab and podcast episode) Exclusive For Paid Subscribers : How to Get Leadership Buy-In for Behind-The-Scenes Ops and Tech Projects Imagine gaining 5 hours back each week.

CRM 130

CRM Health Price Analytics 130

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. But why is AI proficiency so critical for marketers and why is this happening now?

Transform 129

Transform Marketing Marketers Copywriting 129

Aspiration Marketing

APRIL 10, 2025

HubSpot's Spring Spotlight 2025 unveils a suite of groundbreaking tools designed to revolutionize marketing, sales, and service operations. With a focus on AI-driven efficiency and seamless integration, these innovations promise to streamline workflows, enhance customer engagement, and drive unprecedented growth. From intelligent customer support agents to sophisticated marketing automation, HubSpot's latest releases are poised to redefine industry standards.

Transform 190

Transform Marketing Marketers Customer 190

Sprout Social

APRIL 8, 2025

A picture is worth a thousand wordsbut on Pinterest, a video could be worth far more. As one of the fastest-growing social media networks, according to Statista, Pinterest has evolved significantly. One of the platforms biggest innovations was the introduction of Pinterest videos in late 2018, which now play a major role in Pinterest marketing. Thanks to their vibrant storytelling powers and rich visuals, Pinterest videos dont just catch the eyethey get people to buy.

Shoppers 106

Shoppers Customer loyalty Analytics Branding 106

SmartBrief - Marketing

APRIL 8, 2025

Think about the brands you trust most. I bet you can picture their logos, recall their slogans and even describe how they make you feel. In essence, these are the key building blocks of every brand identity. Regardless of your industry, brand identity is more important than ever. It’s a psychological tool that influences how customers see your business and whether they consider you trustworthy.

Branding 102

Branding Customer Shoppers Food 102

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. While the technology delivers on those promises, it’s also raising new questions: Will AI replace agency roles? Should clients expect lower costs as workflows become automated?

Branding 119

Branding Price Management Analytics 119

Aspiration Marketing

APRIL 8, 2025

In 2009, HSBC Bank had to rebrand its entire global private banking operations after its slogan "Assume Nothing" was mistranslated in various countries as "Do Nothing." This costly blunder illustrates how tricky multilingual marketing can be. Think about it: you've built a strong brand and are ready to expand globally, but suddenly your message gets lost in translation (literally!).

Marketing 172

Marketing Marketers Branding Customer 172

Hubspot Marketing

APRIL 8, 2025

The internet is full of opinions. But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. As one of the most visited sites in the world, it holds thousands of communities and the best answers to countless Google searches.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Backlinko

APRIL 7, 2025

Like it or not, were all at the mercy of Googles ranking systems. Systems that reward some sites with high rankings. And wipe others off the SERPs overnight. But its not all doom and gloom. Google provides fairly detailed guidelines about the type of content its looking for: helpful content. We follow these guidelines here at Backlinko. For example, our SEO strategy guide dominates the search results.

User-Generated 96

User-Generated Health SEO Finance 96

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Martech

APRIL 10, 2025

AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a dip in organic search traffic or a rise in unexplained direct visits, AI tools like ChatGPT, Gemini and Perplexity may play a more significant role than you think. AI tools are disrupting traditional web traffic Not a day goes by without something about AI popping up whether on the news, in an online article or your inbox.

Transform 134

Transform User-Generated Analytics Retail 134

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

Gen Z 106

Gen Z Food Fashion Millennials 106

Hubspot Marketing

APRIL 8, 2025

The internet is full of opinions. But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. As one of the most visited sites in the world, it holds thousands of communities and the best answers to countless Google searches.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Animalz blog

APRIL 9, 2025

Your boss thinks AI can 10x your content output. LinkedIn is full of people saying they replaced their entire content team. You’ve tried it yourself. And yeah, it kind of works. But it also kind of… doesnt. This is for the skeptics-in-the-middle: content marketers who have seen the potential, bumped into the limitations, and now find themselves wondering what to do next.

Transform 93

Transform Thought Leadership Shipping User-Generated 93

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Martech

APRIL 7, 2025

Most marketers define their competition too narrowly and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. They care about outcomes. If you want your positioning to resonate and drive real growth you need to redefine who you’re competing against.

Customer 113

Customer Food Place Branding 113

Buffer Marketing

APRIL 10, 2025

As much as it can seem like a status symbol to be verified, there are also really practical reasons to have a verified Instagram account. Verification helps with engagement, can help Instagram users find real sources of news, and can stop impersonation, among other things. Getting verified adds credibility to any account — so it's no wonder that so many of us are keen to have that blue check on Instagram.

PR 103

PR Social Media Marketing Marketing Strategy Branding 103

Hubspot Marketing

APRIL 7, 2025

Meta houses three huge social media platforms, each offering their own benefits and drawbacks. When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry.

Social Media Marketing 92

Social Media Marketing B2C Non-Profit Influencer Marketing 92

Social Media Examiner

APRIL 10, 2025

Tired of your short-form videos getting lost in the feed? Are you ready to learn the secrets to using visual effects to maximize your impact on social media? In this article, youll discover actionable tips and expert advice on using visual effects to create high-impact short-form videos that generate more views and improve conversions. Why […] The post Short-Form Video Visual Effects: The Key to More Views and Sales appeared first on Social Media Examiner.

Social Media Marketing 96

Social Media Marketing Marketers Marketing 96

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Martech

APRIL 7, 2025

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our quest to prove the return to our CEO and CFO, we’ve tried to apply metrics to tactical outcomes to justify our budgets. Complex B2B buying situations take months, involve many stakeholders and rely on things we can’t know or see because buyers choose to self-educate until they refine their shortlist.

Customer Acquisition 119

Customer Acquisition Finance Marketing Marketers 119

Buffer Marketing

APRIL 10, 2025

If you're a regular reader of our content, you know we spend a lot of time thinking about and researching the optimal posting times for every social platform. We've analyzed millions of posts to pinpoint the days and times that lead to the highest engagement rates on each platform. I'm excited to share that we've now incorporated our data and research directly into Buffer, so you can always post at the best time to post.

Place 101

Place Customer Social Media Marketing Marketers 101

Businesses Grow

APRIL 7, 2025

As AI approaches and exceeds human intelligence, I’ve been thinking a lot about where humans fit in the mix. I hope you’re thinking about this, too. Compared to any time in history, there are a few unique aspects about the technological change we’re facing. First, we’re not replacing a horse with a car, or a book with a Kindle.

Marketing 86

Marketing Marketers Marketing Mix Education 86

Hubspot Marketing

APRIL 7, 2025

When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things happen on your behalf. Wouldnt it be great if we had technology that could carry out independent tasks and take work off your plate? Autonomous agents are rapidly becoming a reality, capable of completing tasks for humans ranging from mundane to complex.

Customer 70

Customer Real Estate Customer Acquisition Energy 70

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing