Hubspot Marketing

SEPTEMBER 9, 2024

Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give you away. For instance, I love Instagram and Netflix but have left my Snapchat stage behind and don’t understand Roblox. (If you’re scratching your head, don’t worry. By the end of this article, you’ll be able to pinpoint my age, like the label on a wine bottle.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Martech

SEPTEMBER 10, 2024

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and weakens marketing’s credibility. The issue often lies not in the research quality, but in how it is treated post-delivery.

Market Research 117

Market Research Analytics Marketing Marketers 117

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. From our Gen Alpha blog , we know that Gen Z was born between 1997 and 2012. They were raised with the internet and are highly reliant on social media and peer/influencer reviews for purchases.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hubspot Marketing

SEPTEMBER 10, 2024

Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire initiatives are sometimes shelved. But there are also those glorious moments when your strategic budget proposal gets the green light.

Marketing 91

Marketing Marketers User-Generated PR 91

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

The CMO Survey

SEPTEMBER 9, 2024

The post Deloitte Study: Seven Out of Ten Organizations Embrace Marketing Technologies, Including Gen AI appeared first on The CMO Survey.

CMO 100

CMO Marketing Marketers 100

Martech

SEPTEMBER 11, 2024

We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content.

eBook 135

eBook User-Generated Content Marketing Customer 135

Martech

SEPTEMBER 9, 2024

This article was co-authored by Nicole Greene. Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions.

Transform 124

Transform Non-Profit Marketing Marketers 124

The LeadG2 Blog

SEPTEMBER 10, 2024

The convergence of these two critical functions, marketing and sales, can significantly impact various aspects of a business. By aligning these functions effectively, organizations can experience a boost in revenue generation, heightened levels of customer satisfaction, and the development of a cohesive company culture. Achieving this alignment necessitates a well-thought-out strategy and meticulous execution.

Marketing 110

Marketing Marketers Customer 110

Search Engine Land

SEPTEMBER 9, 2024

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize content is only growing. This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences.

Content Marketing 109

Content Marketing Transform User-Generated SEO 109

Aspiration Marketing

SEPTEMBER 11, 2024

So, you've poured your heart and soul into your podcast. But how do you get your show in front of the listeners it deserves? This is where social media and content marketing come in. By leveraging these powerful tools, you can transform your podcast from a hidden gem into a vibrant community hub, attracting new listeners and fostering engagement with your existing audience.

Transform 263

Transform Content Marketing Marketing Marketers 263

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Sprout Social

SEPTEMBER 12, 2024

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. It’s not as simple as creating a one-size-fits-all post to publish across platforms—you have to tailor it to the unique needs of your business and audience. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.

Management 136

Management User-Generated Key Performance Indicator Transform 136

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. 1.

Email Marketing 135

Email Marketing Marketing Marketers Promotion 135

Social Media Examiner

SEPTEMBER 12, 2024

Want to make a lasting first impression on your target audience? Wondering how to create a compelling brand video that tells your unique story and drives deeper connections with potential customers? In this article, we’ll explore how to craft an engaging brand video that forges emotional connections and accelerates your marketing efforts. What Is a […] The post Brand Video Strategy: Building Instant Connections With Your Future Customers appeared first on Social Media Examiner.

Branding 144

Branding Customer Social Media Marketing Marketing 144

Buffer Marketing

SEPTEMBER 11, 2024

It’ll come as no surprise that many of the Buffer team are active on most social media platforms. We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. Over the past year or so, though, LinkedIn has quickly become many Bufferoos’ social platform of choice.

Entertainment 126

Entertainment Education Communications Branding 126

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Hubspot Marketing

SEPTEMBER 9, 2024

The remote work productivity debate will never end, and frankly, it shouldn't. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly? Sure. Change is always tiring to a degree, but thankfully, marketers are resilient to change because it's inherent to what we do.

Product 120

Product Marketing Marketers Energy 120

Martech

SEPTEMBER 11, 2024

Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it’s not that consumers aren’t hearing from brands. Part of the problem is they’re inundated with ads and worry about being tracked online. A full 67% of consumers said they hate being “trailed” by targeted ads.

Law 126

Law Marketing Marketers Advertisers 126

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. One algorithm or another is always in retrograde. The sun rises and falls on emerging networks in a matter of months. One new trend can shift the vibe of an entire industry’s atmosphere. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources.

Social Media Marketing 122

Social Media Marketing User-Generated Education Customer 122

Social Media Examiner

SEPTEMBER 10, 2024

Want to save time and increase efficiency in your business? Looking for practical ways to implement AI automation in your daily operations? In this article, we explore how to use AI automations to speed up your work. Why AI Automation Matters In today's fast-paced business world, efficiency is key. Many entrepreneurs and marketers are turning […] The post AI Automation: How to Speed Up Your Work appeared first on Social Media Examiner.

Marketing 144

Marketing Marketers 144

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Hubspot Marketing

SEPTEMBER 12, 2024

Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. But here’s the problem: these channels are overcrowded, and the competition is fierce.

Advertising 110

Advertising Advertisers Transform CMO 110

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget.

Advertising 117

Advertising Advertisers Non-Profit Real Estate 117

Search Engine Land

SEPTEMBER 11, 2024

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. Ineffective audits waste time and resources, leave critical issues unaddressed and can damage client relationships. This results in missed opportunities for better search rankings and increased organic traffic. Drawing from five years of experience conducting audits for prominent U.S. brands, I’ve developed seven essential tips for creating impactful technical SEO au

SEO 106

SEO Transform Education User-Generated 106

Marketing Insider Group

SEPTEMBER 10, 2024

You need consistency to build a successful podcast. Like your favorite TV show, a well-timed podcast keeps listeners returning for more. A podcast schedule is more than just a routine; it’s a commitment to your audience that builds trust, fosters loyalty, and drives growth. Regularly delivering your episodes creates a reliable experience for your audience that keeps them engaged and eager for the next installment.

Promotion 126

Promotion Analytics User-Generated Communications 126

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Hubspot Marketing

SEPTEMBER 11, 2024

Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. As a writer and entrepreneur, I lean on AI tools every day to help lighten my workload.

Price 121

Price CRM User-Generated Analytics 121

Martech

SEPTEMBER 11, 2024

Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters. Potential pausing of ads using highly targeted UTMs.

Advertisers 115

Advertisers Advertising Communications Management 115

Vertical Response

SEPTEMBER 8, 2024

Looking for design ideas for your next email marketing campaign? Discover 10 impactful strategies to engage your audience and boost conversions. Key Takeaways Crafting eye-catching subject lines, personalized content, and a sense of urgency can significantly enhance email open rates and engagement. Utilizing visual storytelling through high-quality images, infographics, and interactive elements captures attention and makes messages more memorable.

Email Marketing 105

Email Marketing Marketing Marketers User-Generated 105

Search Engine Land

SEPTEMBER 12, 2024

With its characteristic cheerfulness, ChatGPT will tell you that the digital media landscape is “rapidly evolving.” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. That can mean opportunities and challenges for us.

PR 100

PR User-Generated Transform Thought Leadership 100

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Hubspot Marketing

SEPTEMBER 12, 2024

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Logistics 115

Logistics Finance Manufacturing Law 115

Martech

SEPTEMBER 10, 2024

With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. However, the evidence suggests otherwise. Dig deeper: EU hits Google with $2.6 billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms.

Retail 115

Retail Advertisers Advertising eCommerce 115

Hootsuite

SEPTEMBER 11, 2024

How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? And when is the best time to post? The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer.

User-Generated 110

User-Generated Social Media Marketing Analytics Management 110

Search Engine Land

SEPTEMBER 10, 2024

Generative AI is undeniably making its mark on the SEO industry, but the real value lies in understanding how it affects the bottom line for SEOs and businesses. Can these tools truly streamline workflows, save valuable time and optimize resources or do they still require significant human intervention to get things right? Today, we’ll dig into whether AI is living up to its promise of saving time, money and resources in SEO.

SEO 94

SEO Transform Customer Search Marketers 94

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Customer