Hubspot Marketing

APRIL 22, 2025

Inclusive marketing is all about brands acknowledging the many ways that people are different, says this marketing master. Her voice drops to a conspiratorial tone. And this is the very important part: Choosing which identities youre going to serve. Also important (to this Marvel fan, anyway): What does inclusive marketing have to do with the MCU? Meet the Master Name: Sonia Thompson, Founder, Inclusion & Marketing Job: Thompson consults with brands that want to use inclusive marketing to g

Energy 72

Energy Marketing Mix Marketing Marketers 72

illumin

APRIL 22, 2025

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. However, with great power comes great responsibility.

Digital Marketing 82

Digital Marketing Advertisers Advertising Energy 82

SMA Marketing

APRIL 22, 2025

With so many businesses fighting for attention online, standing out requires a smart Search Engine Marketing (SEM) strategy. SEM uses paid ads to help businesses appear on search engine results pages, making it easier for potential customers to find them. In this article, well explore the benefits of SEM and how it can boost your.

Marketing 52

Marketing Marketers Customer SEO 52

Aspiration Marketing

APRIL 22, 2025

Picture this: your company is exploding onto the global scene, but your marketing team is drowning in spreadsheets, frantically trying to translate website copy, social media posts, and email campaigns for each new market. Deadlines are missed, messages get lost in translation, and your brand image suffers. Sounds familiar? Here is where multilingual marketing automation comes in.

Marketing 205

Marketing Marketers New Markets Branding 205

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Hubspot Marketing

APRIL 22, 2025

A Microsoft study found that people spend 15% of the workday checking email thats about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool. When I opt into an email list, its because I anticipate something of value in return: expert insights, a story or case study, a free trial, or an event invitation.

Email Marketing 65

Email Marketing Copywriting Marketing Marketers 65

MarketingOps

APRIL 24, 2025

Jess Kao, Director and B2B GTM Digital Transformation Advisor at Adobe, recently graced the MarketingOps.com webinar stage to discuss the dynamics of navigating change management in the turbulent era of consolidation. Hosted by Tara from MarketingOps.com , the webinar went beyond the surface, exploring the significant roles, challenges, strategies, and value of marketing operations professionals during times of strategic shifts.

Transform 130

Transform Management CMO New Technology 130

Aspiration Marketing

APRIL 24, 2025

Email marketing offers a direct line to your audience, a channel where personalized messages can truly resonate. Yet, crafting emails that convert requires more than just hitting 'send.' It's about understanding what compels readers to engage. We'll explore the critical components of successful campaigns, from compelling subject lines to clear calls to action, all designed to transform your email strategy.

Transform 216

Transform Email Marketing Marketing Marketers 216

Sprout Social

APRIL 21, 2025

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Enjoy winding down with a good documentary? Theres a subreddit for you. If you love experimenting with your skincare routine, theres an entire ecosystem of Facebook groups, subreddits, Discord channels and more to explore.

Branding 110

Branding Finance Fashion Health 110

Marketing Insider Group

APRIL 21, 2025

Small businesses face a tough challenge when it comes to building a professional online presence. A well-designed website can make all the difference in attracting customers, building credibility, and driving sales. But what if hiring an in-house web designer isn’t in the budget? That’s where outsourcing web design comes in. Outsourcing web design allows businesses to work with experienced professionals without the cost and commitment of a full-time hire.

SEO 105

SEO Price Management Customer 105

Martech

APRIL 24, 2025

Imagine your inbox is no longer a hodgepodge of personal messages, replies, announcements, alerts and commercial messages you must scroll through endlessly. Instead, your inbox has become interactive with an Alexa-like AI agent, one that sorts and acts on your incoming emails according to a system based on your behavior in email, on websites and across the digital sphere.

Transform 122

Transform Energy Marketing Marketers 122

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Aspiration Marketing

APRIL 24, 2025

The world is a melting pot of cultures, languages, and perspectives. With the internet breaking down geographical barriers, businesses have an unprecedented opportunity to connect with diverse audiences worldwide. Enter multilingual content marketingthe art of crafting targeted messaging that resonates with individuals across various linguistic and cultural backgrounds.

Content Marketing 161

Content Marketing Marketing Marketers Branding 161

Hubspot Marketing

APRIL 21, 2025

It's rare that a B2B marketer is funny on LinkedIn. And not posted a meme about ChatGPT taking over my job funny. I mean genuinely , I would watch this content in my free time kind of humor. And she's got 20K followers (and some viral videos with 4M+ views) to prove it. Today's expert tells us to stop obsessing over high-performing content, and why your buyer persona is bingeing Selling Sunset , too.

Transform 109

Transform Marketing Marketers Entertainment 109

Animalz blog

APRIL 24, 2025

As if ranking atop Google isnt hard enough, marketers are now also expected to gain visibility in AI search. And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. Some say traditional SEO is enough for visibility in AI. Others boast new optimization practices branded as GEO, AEO, or LLMO.

PR 109

PR Shipping User-Generated SEO 109

Martech

APRIL 23, 2025

Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Creating content is easy, creating good content takes work. If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. 1.

Whitepaper 127

Whitepaper Thought Leadership CRM Performance Marketing 127

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Aspiration Marketing

APRIL 23, 2025

What's the secret to sustainable growth for a B2B startup? For many, this answer is unknownone minute, you're celebrating a new client, and the next, you're wrestling with operational bottlenecks. Many founders hit a growth plateau, unsure of how to break through. Is strategic business development the key to unlocking sustainable expansion? This blog explores how smart partnerships, market diversification, and revenue strategy can fuel your journey from startup to scale-up.

Marketing 172

Marketing Marketers 172

SocialPilot

APRIL 22, 2025

Since the Instagram feature Close Friends was released, the dynamic of the social networking app has been reinvented. The Close Friends feature introduces intimacy in social media and allows users and even businesses to gain more control over their accounts when it comes to Instagram Stories. This also enables audiences to feel a little more connected and privileged.

Fashion 105

Fashion Promotion Branding Price 105

Hubspot Marketing

APRIL 21, 2025

Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people together was powerful. I just had to move that concept out of the fitness space and into business. How hard could it be? So, when I launched my community marketing agency, Butterfly Effect, I took a new approach.

Transform 95

Transform Branding Place Marketing Strategy 95

Martech

APRIL 22, 2025

After years of threatening to remove third-party cookies, Google today announced that it is keeping them in Chrome. “We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies,” wrote Anthony Chavez, vice president of Privacy Sandbox at Google, in a blog post today. “Users can continue to choose the best option for themselves in Chrome’s P

PR 110

PR Analytics Advertisers Advertising 110

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

illumin

APRIL 24, 2025

The search engine giant will no longer be removing third-party cookies on Chrome. Find out how this will impact advertisers and industries. After years of back-and-forth, Google has now officially pulled the plug on its plan to deprecate third-party cookies in Chrome. In a shocking twist, Google officially released a statement in mid-April 2025, announcing that they have now scrapped their plans for their supposed changes to third-party cookies in Chrome along with how their Privacy Sandbox init

Advertisers 105

Advertisers Advertising Marketing Marketers 105

Hootsuite

APRIL 23, 2025

Key takeaways Threads analytics help you grow smarter, not harder. They offer insights into who your audience is (like age, gender, and location), how they engage with your content, and what types of posts perform best so you can stop guessing and start creating content that resonates. Track the right metrics for your specific goals. Whether you’re aiming to grow followers, boost visibility, or deepen engagement, Threads provides focused metrics like engagement rate, top posts, and amplif

Analytics 94

Analytics Thought Leadership User-Generated Social Media Marketing 94

Hubspot Marketing

APRIL 25, 2025

If youve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn't have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you were planning several email campaigns at once, so keeping track of all the details for each was kind of like trying to juggle while skateboarding while accomplishing your 50-squats-a-day goal.

Marketing Plan 108

Marketing Plan Email Marketing Logistics eBook 108

Martech

APRIL 22, 2025

Mondays verdict that Google unlawfully monopolized key ad tech markets marks a seismic shift for the industry. Beyond its impact on Google and other providers, the ruling presents a pivotal moment for marketers to rethink their strategies and demand greater transparency. “This ruling isn’t a minor adjustment; it signals a significant, long-term foundational shift for Google,” said Brian Binder, senior innovation and growth director at Tinuiti. “It is this fundamental chan

Advertisers 104

Advertisers Advertising Marketing Marketers 104

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Buffer Marketing

APRIL 23, 2025

I create video content for Instagram Reels, TikTok, YouTube, and LinkedIn, so I’m always looking for new tools to make the process smoother — and I may just have found my new favorite. Instagram has just launched their brand-new video editing app, Edits by Instagram , and it’s already way surpassed my expectations. If you’ve ever tried to edit a reel with Instagram’s native video editing tools, you’ll know why I was a bit skeptical.

Analytics 98

Analytics Place Branding Customer 98

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account.

Gen Z 89

Gen Z User-Generated Marketing Marketers 89

Hubspot Marketing

APRIL 22, 2025

I have seen things I wouldnt have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the dark. But Ive witnessed AI reshape how I work and its only just begun. One area I find most compelling is agentic AI.

User-Generated 100

User-Generated CRM Transform Health 100

Martech

APRIL 24, 2025

Can OpenAI make money? Execs at the of the revolutionary, money-burning company think so. They are telling investors it will turn cash flow positive in 2029. That’s when it expects to generate about $2 billion in cash on $125 billion in revenue — putting the companys sales around the current level of Nvidia and Meta. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising.

Transform 106

Transform User-Generated Price Entertainment 106

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Marketing Insider Group

APRIL 22, 2025

You dont want your next campaign to be just another fundraising ask. Product fundraisers are inherently more enticing because they give donors something in return for their contributions. However, you still have to put thought into your marketing strategy to grab your audiences attention. Use these tips to effectively promote your next product fundraiser and encourage supporters to contribute. 1.

Product 91

Product Promotion Health Marketing Strategy 91

Buffer Marketing

APRIL 21, 2025

You probably won't have to scroll TikTok for more than a few minutes before stumbling upon a video about how someone has just quit their day job to become a full-time creator. (Not just my algorithm, is it?) It makes for great content, of course, but there really are loads of ways to earn on TikTok — and I don’t just mean through sponsored posts.

Affiliate Marketing 89

Affiliate Marketing Promotion User-Generated Product 89

Hubspot Marketing

APRIL 23, 2025

Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you dont? Then, youve got a bunch of tactics to gain earned media value without paying for every mention. Heres where your whole team will help you gain EMV. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right.

PR 98

PR User-Generated Transform Thought Leadership 98

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. For context, Terakeet is an online brand management partner focused on owned asset optimization, building long-term digital equity across a brand’s owned platforms.

Branding 103

Branding PR CMO Brand Management 103

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing