illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. Here are some tips to advertise effectively. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 billion in 2025 and reach around USD 26.47 billion by 2034. The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

SMA Marketing

MAY 15, 2025

Results speak louder than effort, whether you’re a CMO in a SaaS company or a Marketing Director in a US-based manufacturer. Your performance is measured against the achievement of marketing KPIs, and you’re accountable for your decisions based on those results. You may have talented teams, strong creative assets, and a clear brand voice.

Manufacturing 52

Manufacturing CMO Marketing Marketers 52

Martech

MAY 12, 2025

Marketing budgets flat-lined at 7.7% of revenue this year, according to The Gartner 2025 CMO Spend Survey released today. That is grim news in the face of a possible recession and the budget cuts that come with it. While marketing budgets have stabilized, marketing spending has stalled at a level that falls short for many CMOs,” Ewan McIntyre, VP analyst and chief of research in Gartner Marketing Practice, said in a statement. “Given the looming macroeconomic uncertainties, CMOs are

CMO 86

CMO Marketing Marketers Price 86

Duct Tape Marketing

MAY 11, 2025

The Future of Marketing Teams: How AI and Systems Will Replace the Agency Model written by John Jantsch read more at Duct Tape Marketing Table of Contents TL;DR Quick Summary for AI Tools and Busy Buyers The Big Question: Why Are Marketing Teams Struggling? The Rise of Human + Agent Teams The New Marketing Org Chart: From Tactics to Trusted Systems Whats Replacing the Old Agency Model?

Energy 66

Energy Traditional Marketing Marketing Marketers 66

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

AWeber

MAY 11, 2025

Ever wondered why some small businesses seem to get amazing results with email marketing, while others struggle or give up because it "costs too much"? The truth is, understanding the real cost of email marketing can be trickybut with a little clarity, youll feel confident about where your budget goes and how to get the most out of every dollar you spend.

Email Marketing 52

Email Marketing Copywriting Price Marketing 52

Martech

MAY 15, 2025

A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s no surprise that Salesforce today unveiled a set of governance, security and compliance capabilities to help organizations deploy trusted AI agents. Salesforce’s State of IT survey, a global survey of more than 2,000 enterprise IT security leaders, put numbers to the issue of AI agent trust.

User-Generated 121

User-Generated Product Customer Management 121

The Marketing Operations Leader

MAY 13, 2025

In this edition: Easy GTM Dashboard for Leaders & Operations Top 7 Mistakes Marketing & Revenue Operators Make - and What to Do About It POLL: What is the Hardest Part of Working in Marketing Today? Exclusive For Paid Subscribers : I Screwed Up My First Meeting With a New VP - What I Should Have Done and What You Can Do This Week! Learn from Marketing Ops Leaders at Amazon, Asana, Microsoft, Yext, and RingCentral at our free virtual event.

Customer Journey 130

Customer Journey Customer Marketing Marketers 130

Buffer Marketing

MAY 14, 2025

I have a tendency to treat coming up with content ideas as a solo sport. I’m used to sitting with my thoughts, combined with a post format I saw that I loved and want to recreate. And when I’m stuck, I scroll through my bookmarks with hundreds of post ideas for something to remix. I’ve been fortunate that that system works time and time again for me — but it’s not the only way to create.

Branding 101

Branding SEO Social Media Marketing Management 101

Aspiration Marketing

MAY 13, 2025

Ever wonder how some businesses seem to effortlessly attract a steady stream of potential leads? It's not magic; it's strategy. At the heart of many successful inbound marketing efforts lies a powerful tool: the blog. But it's not just about publishing any content. Understanding the balance between valuable content, SEO, and strategic engagement is key to attracting organic traffic.

Inbound Marketing 191

Inbound Marketing SEO Marketing Marketers 191

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Martech

MAY 13, 2025

Generative AI is no longer an exciting new tech for marketers it’s a core part of the toolkit. As adoption grows and the technology matures, the conversation isn’t “What can we try?” but “What’s delivering results?” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity.

CRM 125

CRM Marketing Marketers Price 125

AWeber

MAY 15, 2025

Ever wondered how people earn passive income online, even while they sleep? If youre searching for a flexible way to boost your income, affiliate marketing might be your ticket. The best part: you dont need a product, an existing audience, or tech skills to get started. Plenty of beginners become successful affiliates every yearby following a clear strategy, not just luck.

Affiliate Marketing 97

Affiliate Marketing Finance Energy Promotion 97

Buffer Marketing

MAY 13, 2025

More doesn’t necessarily mean better. Think emails in your inbox, glitter on a Mother’s Day card, hot sauce… That applies to social media metrics, too.  You might be surprised to hear it. The more information you have, the better you can tailor your social media strategy, right? Well, not exactly. Not all social media metrics are created equal, and which ones to focus on comes down to your specific social media goals.

Analytics 111

Analytics Social Media Marketing Key Performance Indicator Logistics 111

Aspiration Marketing

MAY 14, 2025

Is your business growth hitting a plateau? You're likely not alone. Many businesses focus solely on lead generation, missing a crucial piece of the puzzle. True, sustainable growth stems from a broader vision. We're talking about strategic partnerships that open new doors, market expansions that diversify revenue, and customer relationships that stand the test of time.

Customer 147

Customer Marketing Marketers 147

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Martech

MAY 15, 2025

Many companies are trying to implement AI transformation but most stall because the focus is on technology, not of people. Successful transformation requires rethinking roles, processes and mindsets across the organization. Why AI transformation is more complex than it looks AI transformation goes beyond using the technology. Although AI is already part of daily life for people and companies, it is a big step from using AI to transforming your team, department or company.

Transform 102

Transform Communications Analytics Product 102

Hubspot Marketing

MAY 12, 2025

Hot take: I dont think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However, executives and founders can create personal brands that supercharge growth. How do I know? Ive done it myself. I founded newsletter Morning Brew, which gives business updates with personality.

Branding 107

Branding CMO Health Customer Acquisition 107

Buffer Marketing

MAY 15, 2025

Instagram is quietly testing a new feature that could change how creators and brands share content — and I’m pretty excited about the potential. In their words: Unlockable reels are designed to encourage “a new, IYKYK way” of engaging with your community. The new Instagram Reels , also called “locked” or “secret code” reels, will require a (you guessed it) secret code to view.

Product 117

Product Branding Customer Social Media Marketing 117

Aspiration Marketing

MAY 12, 2025

Regardless of whether you work in B2B or B2C, a well-organized customer search helps you reduce your search time and get the most out of your sales strategy. A variety of search tools are used to achieve this. The ones that automate many processes and allow you to work more efficiently with potential clients. People's search tools are becoming more and more relevant.

B2C 165

B2C Customer 165

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Martech

MAY 12, 2025

Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. While the demand for timely, accurate data remains constant, the use of data continues to evolve alongside changing business goals and expectations. Today, measurement needs to take center stage.

Transform 117

Transform Marketing Mix Law User-Generated 117

Animalz blog

MAY 15, 2025

AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35% , according to several studies. And that figure is only expected to grow. At Animalz, weve seen this trend firsthand. Many companies are generating more search impressions through strong content, yet average CTR continues to fall. Like in the example below: The common cause?

Thought Leadership 106

Thought Leadership User-Generated SEO eBook 106

Hubspot Marketing

MAY 13, 2025

I still remember how uncomfortable I felt the first time someone suggested I needed to build my personal brand. It seemed so. self-promoting. Weren't my ideas and work supposed to speak for themselves? But as I looked around at who was actually gaining traction in my industry, I noticed something important. The most talented people werent necessarily getting opportunities.

Branding 96

Branding Promotion Marketing Marketers 96

Marketing Insider Group

MAY 12, 2025

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. With so many moving parts from keywords to landing pages even small missteps can drain your budget. Whether you’re managing your own campaigns or working with an agency, optimizing each element can make a major difference in performance and ROI. Quick Takeaways: Automated bidding saves time and improves performance use Google’s AI to adjust bids in real-time.

Advertisers 103

Advertisers Advertising Real Estate Shipping 103

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

Martech

MAY 14, 2025

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. It’s the first time Databricks, which has a decade of experience in the cloud data space, has launched a product designed specifically for marketers, and it speaks to the importance of data and AI to modern marketing organizations.

Marketing Automation Platform 102

Marketing Automation Platform Marketing Marketers Place 102

Practical eCommerce - Marketing

MAY 11, 2025

"AI Max for Search," Google Ads new campaign type, aims to understand searchers' intentions beyond keywords. The post Google’s AI Max Ads Hone Search Intent appeared first on Practical Ecommerce.

eCommerce 98

eCommerce 98

Backlinko

MAY 12, 2025

Whenever you move content, change domain names, or simply tweak a pages URL, youll likely use a redirect. This ensures your users (and Google) get to the right page, and it preserves the SEO value from your backlinks. You can use.htaccess redirects specifically to do this. But I get that messing with your sites server files can sound daunting. So the goal of this guide is to make.htaccess redirects as accessible as possible.

SEO 100

SEO User-Generated Management Place 100

Social Media Examiner

MAY 15, 2025

Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees to create authentic videos for your business? In this article, you'll discover how to implement a video-first employee-generated content (EGC) strategy to amplify reach, boost credibility, and connect with your audience in a more human and relatable way. […] The post Employee-Generated Content: Creating a Video First Strategy appeared first on Social Media Examiner.

Branding 102

Branding Social Media Marketing Marketing Marketers 102

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketers

Martech

MAY 15, 2025

Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. The shift from monthly reports and quarterly reviews to real-time insights and cross-functional coordination is driven by powerful forces: the rise of agentic and generative AI, predictive analytics, the push for omnich

Transform 91

Transform Customer Journey Marketing Marketers 91

Practical eCommerce - Marketing

MAY 11, 2025

The more it knows about searchers' intent, the better Google can serve relevant ads. That's the aim of "AI Max for Search." The post Google’s AI Max Ads Hone Search Intent appeared first on Practical Ecommerce.

eCommerce 91

eCommerce 91

Sprout Social

MAY 14, 2025

With 20.8 million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? The first step is to take a closer look at the social media demographics in Australia. From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

Gen Z 70

Gen Z Millennials User-Generated Entertainment 70