Sprout Social
MAY 25, 2016
If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. Sure, it might not be as cool, but it has been proven effective and addresses a very important need. Besides, they’re more similar than you might think. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it.
Adobe Experience Cloud Blog
MAY 23, 2016
Author: Vyoma Kapur Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a few pairs and decide to visit the store nearby to try them on. As you approach the store, you receive a push notification on your phone that one of the pairs of shoes you were looking at is now 20% off. Score!!
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Marketing Insider Group
MAY 27, 2016
90% of startups fail – many of them in the first year. This means that knowing how to market yourself effectively, and cost-effectively, is critical. Failure here could quickly be your downfall. If you’re not spreading the word, who’s going to buy from you? And if no one’s buying from you, where’s your revenue coming […]. The post The Ultimate Guide to Marketing Your Startup In Year One appeared first on Marketing Insider Group.
Duct Tape Marketing
MAY 23, 2016
15 Cause Marketing Ideas to Supercharge Your Referral Marketing Efforts written by Kevin Jordan read more at Duct Tape Marketing. It’s no secret that gaining new customers by way of referral is one of the most cost-effective ways to grow a business. Not only is it cheaper to acquire new customers this way than through advertising or other methods, but referred customers also tend to be a better fit for your style of doing business.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Sprout Social
MAY 24, 2016
Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. It’s an easy way to reward brand loyalty and pick up some new followers or leads along the way. Similar to Facebook , Twitter’s low barrier to entry makes it a popular platform on which to hold a contest. But there’s a lot more to launching a successful Twitter contest than just Tweeting out a prize and counting Retweets.
Adobe Experience Cloud Blog
MAY 25, 2016
Author: Alexandra Nation There’s a photo of me at age 10: a nerdy kid with glasses, completely engrossed in one of those old-school gray Game Boys with the size and heft of a brick (it was the 90s). Growing up, I preferred video games and Legos to Barbies and dress-up. I never played house, which is probably why I am defiantly undomestic to this day.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
MAY 26, 2016
The Top 5 Social Analytics Tools for Small Business Marketers written by Guest Post read more at Duct Tape Marketing. photo credit: keyhole.co. Putting a small business on the social media map involves using data to pinpoint and engage specific audiences with appropriate content. But how do you find the right social media analytics suite to collect this data?
Sprout Social
MAY 21, 2016
This week’s news roundup is all about expanding your brand’s reach and getting more eyeballs on your products. Pinterest brought back an old friend, Twitter has new research on a new kind of influencer and Instagram brings the video heat to Carousel Ads. Pinterest Welcomes Back Affiliate Links. “In the past, we removed affiliate links from Pinterest because spammers were abusing them.
Adobe Experience Cloud Blog
MAY 24, 2016
Author: Russell Banzon If your company is anything like some that I’ve seen around Silicon Valley, your sales reps see their quotas increase quarter after quarter. With lofty goals, every sales rep needs to utilize all the tools he has at his disposal to close the deal. While social media sometimes gets a bad rep among professionals due to the endless posts about difficult math problems and memes, when done well, social media can be one of the most effective and underutilized channels for sales
Marketing Insider Group
MAY 26, 2016
One of the things that are so cool about digital marketing is that the little guys can compete with the big guys on a more equal footing. As long as you can get your brand “out there” in really effective ways, you can compete. Notice, however, that the key word here is “brand,” not product […]. The post 7 Digital Marketing “Rules” for Small Business Owners appeared first on Marketing Insider Group.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Duct Tape Marketing
MAY 25, 2016
How to Build Your Business on Content written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Joe Pulizzi. Content is no longer a nice form of marketing, it’s the air that guides the customer journey, or, in some cases, it’s a business model. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joe Pulizzi, founder and CEO of the Content Marketing Institute and the author of the new book Content Inc.: How Entrepreneurs Use Content to Build M
Sprout Social
MAY 27, 2016
Sure, many companies have massive followings, but that doesn’t mean their posts are guaranteed to secure a spot in a fan’s newsfeed. In order to reach a larger audience, social channels are giving brands the option to put ad dollars behind social posts. While these posts may be sponsored, in order to succeed, they still need to be as eye-catching and interesting as the cute cat photos that bombard your customer’s feeds.
Adobe Experience Cloud Blog
MAY 26, 2016
Author: Renata Bell Does it drive you crazy to receive email offers for products you already own? What about suggestions for irrelevant products? Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted. But it doesn’t just stop with Millennials; GenXers and Babyboomers appreciate contextuality all the same. “Send me offers and content I care about and nothing more.” While a healthy customer b
Marketing Insider Group
MAY 25, 2016
Everyone wants an edge over their competitors. Small businesses need it to survive and thrive in today’s tough market. Even large, established brands need it to continue to win new business. Having a good product and providing great customer services simply are just not enough anymore. You need to know what your competitors are doing […]. The post How To Beat Your Competition At Content Marketing appeared first on Marketing Insider Group.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Duct Tape Marketing
MAY 21, 2016
Weekend Favs May Twenty written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.
Sprout Social
MAY 23, 2016
Whether you’re trying to grow your social media following, get more engagement or make your website more dynamic, there are plenty of WordPress social media plugins to help along the way. With a seemingly endless amount of plugins to choose from, deciding which ones are worth installing can be a pain. In order to save you the hassle of spending hours searching for the best plugins, we’ve compiled a list of 18 WordPress social media plugins that you should try out.
Adobe Experience Cloud Blog
MAY 27, 2016
Author: Nate Dame Most B2B marketers know that SEO is valuable, but hesitate to tackle it because of time and budget constraints, or just plain not knowing where to start. But can you afford to skip SEO? Most likely not, according to these stats: 61% of B2B decision-makers start the decision making process with a web search. (Demand Gen Report). 77% of B2B purchasers say they won’t even speak to a salesperson until they’ve done their own research.
Marketing Insider Group
MAY 23, 2016
The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development. The only problem with focusing on analytics is that it is easy to mistake the algorithm for the person – and not everything about human beings […]. The post The Formula For Balancing The Math And Magic Of Marketing appeared first on Marketing Insider Group.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Duct Tape Marketing
MAY 27, 2016
Marketer’s Guide to Helpful Content Optimization Tools written by Guest Post read more at Duct Tape Marketing. photo credit: Unsplash. Today, with over 152 billion blogs inhabiting the content landscape, it’s almost impossible for a small business to stand out of the crowd. The best method for leading new audiences to a website that doesn’t require a huge marketing budget is attracting organic traffic.
Sprout Social
MAY 25, 2016
As social media evolves, Team Sprout is constantly working to enhance our platform and build new features to help organizations streamline their social media management. Sprout’s Product Team leads the charge by working with our partner networks and teams across the organization. Arnita Hayden is a Senior Product Manager who works with the Publishing Squad.
Rock Content
MAY 25, 2016
For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. You can use each stage – awareness, consideration, conversion, loyalty, and advocacy – to think through the kinds of content best suited to the needs of that particular mile marker in the buyers’ journey.
Marketing Insider Group
MAY 24, 2016
To paraphrase David Packard, sales conversations are too important to leave to sales people. B2B sales conversations for key touch points should be designed. This optimizes conversation effectiveness and simplifies selling. It provides a common baseline that makes feedback and continuous improvement possible. How have you designed the sales conversations for your key touch points?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
MAY 24, 2016
Building an Instagram advertising strategy is becoming the key to a successful social campaign, with the platform boasting over 400 million active users per month and an average of 80 million photos posted per day. The platform’s current per-follower engagement rate is 4.21 percent. That said, it takes a bit more than publishing attractive photos to […].
Marketing Insider Group
MAY 26, 2016
This post speaks to why B2B organizations should elevate content strategy from siloed functions to the business level, with executive accountability. This is about content that addresses external audiences we generally refer to as “customers”. B2B CEOs, CFOs and Sales leaders have a lot at stake in getting this right. But first let’s acknowledge a […].
Marketing Insider Group
MAY 25, 2016
Has customer experience become too much of a focus? Before you call for my head for uttering marketing blasphemy, hear me out. For the record, I do not believe that there can ever be such a thing as too muchfocus on customer experience – from a practical application side of things, that is. Of course, the […]. The post When Too Much Focus On Customer Experience Is A Bad Thing appeared first on Marketing Insider Group.
Marketing Insider Group
MAY 26, 2016
Executives that organize the most productive and profitable marketing departments focus on data and consumer insights. Due to the rapidly changing pace of technology platforms an effective structure should always allow for flexibility and growth. Leaders today organize teams around disciplines and skills. But some are tossing aside conventional arrangements, making new paths for more fluid […].
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Marketing Insider Group
MAY 24, 2016
Over the past decade, social media has completely transformed the way people create, consume and share content. Year over year, the sheer volume of content in the world has grown exponentially, and today, more than two billion user-generated photos are posted and viewed across social media platforms daily. But social media has not only changed how people […].
Marketing Insider Group
MAY 25, 2016
I spent this morning reviewing the B2B Enterprise Content Marketing report published by Content Marketing Institute. There is so much good data in this report, but one thing that stands out to me is that B2B marketers are still struggling to get a firm handle on strategic content marketing and in large part, have little […]. The post Observations on the State of Content Marketing appeared first on Marketing Insider Group.
Marketing Insider Group
MAY 23, 2016
Photos. Videos. Infographics. You can hardly find a piece of content without any visuals these days. Words simply are not enough to engage and delight today’s audience any more. And that is where visual marketing comes in. Not sure if you really need visual content? Let’s take a look at the science behind the power […]. The post 3 Keys To Creating Powerful Visual Content Marketing appeared first on Marketing Insider Group.
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