Diggity Marketing
MAY 21, 2020
It would be interesting to see if the recent core update has changed how effective expired domains are, if 301’ing them still works etc. A new test would be very interesting.
Adams & Knight Marketing
MAY 17, 2020
Adams & Knight, one of Connecticut’s largest digital marketing agencies, recently won five prestigious Communicator Awards, including three top awards of excellence in each of the agency’s key industries: financial services, healthcare and travel/leisure. Honoring the best digital mobile, audio, video, and social content the industry has to offer, the 26 th annual awards competition included entries from 6,000 companies and agencies of all sizes.
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Adobe Experience Cloud Blog
MAY 19, 2020
Customer Experience is an integral part of every business right now. According to Forbes , 81% of companies view customer experience as a competitive differentiator, yet many of them offer a sub-par experience that puts a dent on customer retention. Most brands still rely on traditional methods to gauge customer experience (CX) and the challenges posed by them are manifold.
Hootsuite
MAY 21, 2020
Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. They’re huge time-savers and we’re going to list the best here. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Marketing Insider Group
MAY 20, 2020
What you pay your employees certainly matters. They aren’t volunteers, after all, and they depend on their paychecks for survival. But when it comes to gauging exactly what they value the most, salary is far from the only contributor. So, what do employees really value? That’s a question I asked myself a lot while writing Mean People Suck. The answer to the question is not straightforward as humans are complex beings and what delivers satisfaction to them is complicated.
Search Engine Journal
MAY 20, 2020
Want to make a great impression on your visitors? These 25 excellent examples of About Us pages will inspire you. The post 25 Awesome Examples of About Us Pages via @alexanderkesler appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
MAY 20, 2020
Are you ready to go live on Twitter to level up your Twitter marketing tactics? If you are already getting good results from Facebook , Instagram , and LinkedIn live video, Twitter live broadcasts should be your next stop. . In this post, you’ll learn how to go live on Twitter and stream content to your follower in real-time. . Please note that if you are interested in live-tweeting an event , there is a post on that as well!
Marketing Insider Group
MAY 18, 2020
How much do your customers and colleagues trust you? If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.
Search Engine Journal
MAY 21, 2020
Looking for a way to measure whether your content marketing is successful? Here's how you can use Google Data Studio to calculate the ROI. The post How to Measure Content Marketing Success Using Google Data Studio via @KayleLarkin appeared first on Search Engine Journal.
Content Marketing Institute
MAY 20, 2020
Processes often take a back seat to content marketing talk of quality, conversions, and brand alignment. It’s time to change that. Executed well, they let you do the right work at the right time with as little waste as possible. Continue reading → The post How to Boost Your Content Marketing Team’s Efficiency appeared first on Content Marketing Institute.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hootsuite
MAY 20, 2020
With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. According to the latest EY Global Information Security Survey , 59% of organizations had a “material or significant incident” in the past 12 months. If you are on social (and who isn’t?
Marketing Insider Group
MAY 20, 2020
When I wrote Mean People Suck , I wanted to get across the point that empathy is more powerful than most of us realize. I. wanted people to see it as more than a tool to use or a great asset to have. Empathy can change the way we relate to others, giving us more understanding. It can also invite others to want to engage with us. This is critical in understanding how to operate in a customer-centric world.
Search Engine Journal
MAY 17, 2020
Tons of video search engines are out there to help you find the perfect video. Here’s a list of the 10 best. The post The 10 Best Video Search Engines via @JuliaEMcCoy appeared first on Search Engine Journal.
Content Marketing Institute
MAY 19, 2020
Searches for infographics are up exponentially. To take advantage of that growing interest, you first need a great idea. It doesn’t have to be hard. Follow one of these seven principles to give your infographic a solid foundation. Continue reading → The post 7 Ideas to Spark Great Infographics appeared first on Content Marketing Institute.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Rock Content
MAY 22, 2020
Everybody wants people to hear what they have to say. Marketers are always trying to get a message across and attract users’ attention online with the right content. That translates to lead generation, more conversion, and higher revenue. But there is too much content out there, which can be overwhelming for readers. One way to differentiate your brand and finally be heard is by using interactive content.
Marketing Insider Group
MAY 19, 2020
One upon a time, user-generated content was the favorite buzzword in content marketing. Now, Employee-generated. content, or EGC, is hot again. Why? Because it’s super cost-effective to produce, it benefits employees, customers, and the business as a whole, and it can skyrocket sales and conversions like nothing else. Your employees know your company better than anyone else, and they probably know your customers pretty well too.
Search Engine Journal
MAY 22, 2020
Here's how to approach your content strategy sessions in order to focus on not wasting marketing money. The post How to Stop Wasting Money on Content Marketing via @VictorIjidola appeared first on Search Engine Journal.
Content Marketing Institute
MAY 18, 2020
Scrapping posts about spring break safety and healthy on-the-go breakfasts, health care marketers now focus on COVID-19 content. They are centered on relationship-building. Look at six ways they’re doing it that we all can learn from. Continue reading → The post 6 Lessons in Loyalty Building From Health Care Content [Examples] appeared first on Content Marketing Institute.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Litmus
MAY 18, 2020
Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Remember a few weeks ago when we chatted about organic shapes taking over the inbox ?
Marketing Insider Group
MAY 21, 2020
How many people do you know who truly love their jobs and are happy at work? How many times have you complained about your boss, a coworker, or a difficult customer? One survey found that the Director of Marketing or Sales is one of the unhappiest jobs you can have. You might think the key to being happy is to leaving your current manager or even to change your job.
Sprout Social
MAY 18, 2020
For brands and consumers alike, a return to normal is unlikely to occur any time soon. As of May 5, there are over 3.5 million confirmed cases of COVID-19 worldwide and few countries (if any) are prepared to return to business as usual. But even as COVID-19 continues to ravage countries all over the world, how people are talking about the crisis is changing.
Content Marketing Institute
MAY 22, 2020
This week, Robert Rose thinks about how to spend time, gives his take on if the pandemic is the biggest publishing opportunity in 75 years, talks about the crisis’ effects on B2C and B2B content marketing, and more. Continue reading → The post You Can Never Save Time, But You Can Use It Wisely [The Weekly Wrap] appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Duct Tape Marketing
MAY 20, 2020
Generating referrals is your highest payoff activity right now written by John Jantsch read more at Duct Tape Marketing. Many businesses have been displaced during this game-changing pandemic. I hope that you are not one of them. One of the things, however, that few people are talking about is that the massive changes being experienced by businesses are also being experienced by customers.
Diggity Marketing
MAY 20, 2020
does it affect the SEO in a negative sense if we post the same blogs on different platforms?
Sprout Social
MAY 18, 2020
Pivot, iterate, adapt. Marketers all around the world have had to embrace these actions as they learn about what’s next for their brands and careers. And while the future is uncertain, there’s one thing we know to be true: we’re stronger when we work together. That sentiment is what our Sprout Sessions event series is all about. We planned Sprout Sessions as a multi-city series of live events, but we too had to pivot, iterate and adapt.
Rock Content
MAY 19, 2020
The world is going through a forced digital transformation. Companies have to adapt their sales process in record time to stay alive. That has impacted Rock Content and, especially, our customer base. After all, most of them don’t have a customer acquisition model based on Inbound Marketing to generate leads in volume or a well-trained Inside Sales team that can prospect, negotiate, and close deals online.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Duct Tape Marketing
MAY 19, 2020
5 Types of Video That Improves Marketing Content written by John Jantsch read more at Duct Tape Marketing. Video content is a hot topic in marketing circles. We’ve been seeing studies for years now that video is the way people want to consume content. Search engines continue to reward businesses with video on their homepage with additional traffic. So if you haven’t yet embraced video, now is the time to start.
Moz
MAY 17, 2020
Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. In this blog post I will show you my framework to do SEO sprints.
Diggity Marketing
MAY 17, 2020
Thanks Matt for this article, I really grasp the point.
Rock Content
MAY 22, 2020
The quiz, interactive or static, is a content format with huge power to engage the reader. Just remember the personality tests that are common in magazines and sites or the BuzzFeed website’s success, filled with culture and behavior quizzes. Interactive quizzes have everything that it takes to increase customers and revenue. That is why brands have already observed this tendency and are looking to use interactive content in their marketing strategies , to make them more effective.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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