Sat.Oct 28, 2017 - Fri.Nov 03, 2017

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13 Email Examples That Totally Nailed Personalization

Hubspot Marketing

If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox. It starts to feel like a chore, because what's in there isn't very interesting. In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus.

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How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

Adobe Experience Cloud Blog

Like any good company, Facebook is constantly adapting and changing to the world around us. And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. Whenever a new update comes out, I instantly go into pro-active problem-solver mode : “How will this change things for our team?

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A Content Marketing Love Letter

Content Marketing Institute

Almost eight years ago to the day was one of the worst days of my life. The business I had started 2.5 years earlier was on its last leg. It wasn’t just that we weren’t making money, but we were losing enough money that I started to question whether our family would have enough to pay certain bills. The downtrend was apparent, but on this day â€Ĥ nail met coffin.

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4 Exciting Video Marketing Trends for 2018

Marketing Insider Group

As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to live streaming, marketers are going immersive. Consumers can step into both […].

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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9 Tips to Improve Your Content

Duct Tape Marketing

9 Tips to Improve Your Content written by John Jantsch read more at Duct Tape Marketing. Allow me to let you in on a little secret. You don’t have to be the best writer in the world to produce effective content, but you do need to create that content if you want to be a successful marketer, so it’s important you do what you can to improve your content writing.

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Why Revenue Teams Need to Go All-in on Technology

Adobe Experience Cloud Blog

How many times in the last month have you heard the sentiments, “Well, we’ve always done it this way”? Hopefully zero, but the reality is that all too often we get sucked into the rinse-and-repeat tactics that we’ve used forever. Even if you’re a creature of habit, it’s no excuse to become inflexible in the way you approach sales and marketing, especially when there’s so much technology available.

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5 Principles of Effective Social Selling

Marketing Insider Group

Social selling refers to the use of social media communities in your sales strategies. However, despite their similarities, social selling is not exactly like social media marketing. Social media marketing is about delivering content to a particular community or segment, whereas social selling refers to the meaningful interaction between salespeople and individual prospects.

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7 Ways to PR your Personal Brand on a Budget

Duct Tape Marketing

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. A personal brand is an essential business tool today. We work online, shop online, socialize online. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. The idea of personal branding has become synonymous with online marketing in particular; as a way for smaller businesses and entrepreneurs to quickly grow their brands

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View from the Boardroom: The Next Magic Bullet for Private Equity | Traackr

Traackr

Traackr’s Chairman reveals how private equity firms can leverage IRM technology to enable revenue increases, cost savings and productivity increases.

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6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]

Content Marketing Institute

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. Though manufacturers have been slower than those in other industries to adopt the practice of content marketing, CMI’s annual survey a year ago indicated a breakthrough : 59% said their organization’s overall approach to content marketing was more successful compared with one year before, and most (82%) attributed that success mainly to doing a better job with content creation.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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5 Audience Engagement Hacks for Live Video Marketing

Marketing Insider Group

It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media. Since it gained momentum in the beginning of 2016, many businesses are using it across their branded platforms and social media networks to provide a raw look into their messaging. A survey […]. The post 5 Audience Engagement Hacks for Live Video Marketing appeared first on Marketing Insider Group.

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How to Turn Marketing Costs Into Profit

Duct Tape Marketing

How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Joe Pulizzi and Robert Rose. Podcast Transcript. Most of the success stories in business marketing circles these days involve product and service companies thinking and acting like media companies. My guests for this week’s episode of the Duct Tape Marketing Podcast are Joe Pulizzi, founder of Content Marketing Institute, and Robert Rose, Chief Strategy Advisor of Conten

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Ghosts Don’t Need Social Data

Rock Content

It’s Hallowe’en, and that means we have a very special (and perhaps, slightly creepy) October blog post in store! Keeping the lights on. As I was going up the stair. I met a man who wasn’t there! He wasn’t there again today, Oh how I wish he’d go away! When I came home last night at three, The man was waiting there for me. But when I looked around the hall, I couldn’t see him there at all!

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Audience Strategist: The New, Critical Role on Your Content Team

Content Marketing Institute

Ready for a new job? No, I don’t mean that. Unless of course I do – but then that’s a different conversation for different beverages. I mean are you ready for a new role in addition to the one you have now? Our content marketing research this year illustrates that one of the key differentiators of those who are succeeding with content as a strategic function of their marketing is the focus on building audiences.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why Your Business Needs Social Media

Marketing Insider Group

Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It also presents huge challenges for businesses, however, because it’s an ever-changing space that is extremely noisy and crowded. It can be difficult to keep up with evolving trends on social media, so B2B reviews […].

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Invisible Influences that Surround Us

Duct Tape Marketing

Invisible Influences that Surround Us written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jonah Berger. Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by forces at the subconscious level.

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3 Tech Trends Shaping the Future of Account-Based Marketing (ABM)

Adobe Experience Cloud Blog

It’s easy to see why the technology-fueled resurgence of account-based marketing (ABM) is taking hold. B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Winning strategic accounts in specific industries or regions, or with other significance. Getting higher ROI vs. other marketing strategies. The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal

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This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads

Content Marketing Institute

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders how we compare ourselves to others. In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Weekend Reading: “Smart Marketing for Engineers” by Rebecca Geier

Marketing Insider Group

For the 147th episode of The Marketing Book Podcast, I interviewed Rebecca Geier, author of Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences. If you work with or market and sell to engineers, you’ll understand this joke: The optimist says: “The glass is half full.” The pessimist says: “The glass is […].

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How to Rank Well for Your Brand-Driven Queries in Google

Duct Tape Marketing

How to Rank Well for Your Brand-Driven Queries in Google written by Guest Post read more at Duct Tape Marketing. How long ago did you search for your brand name? I assume you think your Google search reputation is pretty OK? Well, let me tell you: Searching just for the company name isn’t enough. Imagine someone searching for [your-company-name scam ] or [your-product-name alternative ].

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How SEOs And Content Creators Can Actually Work Together For Better Digital Marketing Results

Rock Content

We’ve created content for a long time now – even before it was called “creating content.” And what’s interesting about the two of us is that we have very different, yet complimentary backgrounds. Here we’ll share how you can work on building a well-rounded team of content marketing experts – including content creators AND SEO strategists.

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Traackr is the First to Surface Influential Subject Matter Experts from Tech Communities

Traackr

Find out how leading technology organizations reach technical experts who shape industry opinion of their products and directly impact purchase decisions.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Build a Winning Holiday Marketing Campaign

Marketing Insider Group

It’s that time of year again—the holiday shopping season. As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all the things they could do to drive more sales before year-end. In order to get […].

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Weekend Favs October 28

Duct Tape Marketing

Weekend Favs October 28 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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How to Achieve the Engagement Your Customers Are Looking For

Adobe Experience Cloud Blog

Being in a constant state of flux has been a reality for marketers for decades. Entering the digital age has merely quickened the pace. Fictional 1960s advertising executive Don Draper from the AMC series Mad Men , said, “People want to be told what to do so badly that they’ll listen to anyone.” Well, maybe not anyone, but it holds true that when making a purchase, prospects look for guidance not only from family and friends but a myriad of other sources.

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Proofing and Editing: How to Make Your Content Less Frightening

Content Marketing Institute

Want to know a few scary truths ignored by too many content creators? Editing and proofing are not the same thing. And you can’t adequately execute the two at the same time. You can’t adequately edit and proofread at the same time, says @AnnGynn. Click To Tweet. And if you think the same person can write, edit, and proof their own work, you should be afraid, very afraid of publishing that content.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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What’s the Deal with Lead Magnets?

Marketing Insider Group

The term “Lead Magnet” has become a bit of a buzzword, especially in the last few years or so. But what exactly is a lead magnet? And why is everyone making such a big deal about it? In a nutshell, whenever a prospect lands on your website, your end-goal is to drive profitable action. But […]. The post What’s the Deal with Lead Magnets? appeared first on Marketing Insider Group.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: I have seen the future of marketing, and it is killing me. Well, no. That’s not really true, but in this episode of The Duct Tape Marketing podcast I do speak with Joe Pulizzi and Robert Rose, authors of Killing Marketing: How Innovative Businesses are Turning Marketing Costs into Profit.

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6 Email Marketing Tips for the B2B Marketer

Adobe Experience Cloud Blog

Content and social media marketing are excellent means of nurturing leads through the sales funnel, but they have their limitations. Getting site content in front of leads requires high search rankings for relevant keywords, and social media posts have a short lifespan and heavy competition. There is no guarantee that leads will discover content published on these channels.

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How Brands Use Pop-Up Experiences to Make a Lasting Impression

Content Marketing Institute

A couple of months ago, my daughter sent me a link to a place in San Francisco that I just didn’t have a name to describe. Some might call it a museum. Or maybe it was a pop-up experience? To me it looked like attending a toddler birthday party while on ’shrooms. I’m talking about the Color Factory – an appointment-only museum. If you’re not familiar with it, spend a few minutes browsing #colorfactory on Instagram.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission