Adobe Experience Cloud Blog
JANUARY 31, 2020
Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. That’s because the pressure is on for marketers to utilize the myriad data sets at their disposal to meet the ever-higher customer experience bar. But as a CMO, do you know exactly what you’re asking of your employees when you give this mandate? And does your team know what you mean?
Hootsuite
JANUARY 30, 2020
There are 3.8 billion people using social media today—more people than there were on the entire planet in 1971. In 2020, 3.8 billion is nearly half the world’s population. This figure comes from the Digital 2020 report from Hootsuite and We Are Social , which tracks digital and social media trends across the globe. Here are the top three stats from the report: 321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8 billion social media users (an incre
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Neil Patel
JANUARY 28, 2020
Do you know how Google decides what website should be ranked number 1, 2, 3 and so on for any given keyword? Well, they have an algorithm for that. But as you know, algorithms aren’t perfect. That’s why Google continually tries to improve it. One way that they try to improve their algorithm is through Search Quality Raters. What’s a Search Quality Rater?
Hubspot Marketing
JANUARY 27, 2020
As a writer who loves covering emerging technology and human being, I'm surrounded by technology. Each morning, I wake up to my Amazon Echo's alarm and ask Alexa about the weather. On my train ride home from work, I'm taking Snapchat selfies using AR filters. When I get to my house, I ask Alexa to turn the lights to a specific hue. Then I ask my smart TV to launch Netflix or play a basic VR game on my Google Cardboard.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
JANUARY 27, 2020
Are you neglecting a valuable way to drive more traffic from search? You are if you aren’t making your mobile search results more clickable in Google. Here’s how to change that. Continue reading → The post How to Make Your Google Mobile Search Results More Clickable appeared first on Content Marketing Institute.
Traackr
JANUARY 29, 2020
We’re navigating the gray area between entrepreneurship and exploitation, in which parents and talent agents drive revenue from children.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
JANUARY 30, 2020
Blogs are all about you — what you want to write about, create, and share with the world. That's probably the best part about them:the opportunities are endless. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet.
Content Marketing Institute
JANUARY 30, 2020
In B2B marketing, content personalization doesn’t require you to know their shoe size, family situation, pet ownership, or car model. A small amount of data combined with relevant insights can go a long way. Let’s explore. Continue reading → The post A Small Amount of Data Can Do It for B2B Personalization appeared first on Content Marketing Institute.
Litmus
JANUARY 28, 2020
It’s 2020 and the beginning of a new decade. What hasn’t changed over the last 10 years? Email continues to reign as the channel of choice for marketing and business communications for consumers in all age groups, long after everyone predicted it would die out. This year’s edition of our State of Email report details the key information you’ve come to rely on like email client news and key industry updates, but for 2020, we also look into the future with the help of Litmus team members and top t
Search Engine Journal
JANUARY 27, 2020
Marketers say their use of content-driven campaigns will increase in 2020, and continue to grow over the next two years. The post Use of Content Marketing Campaigns Expected to Grow in 2020 via @MattGSouthern appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot Marketing
JANUARY 29, 2020
When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target.
Content Marketing Institute
JANUARY 28, 2020
No one gathers together to brainstorm. A quick question can’t be answered with a stop at the desk. The project whiteboard isn’t visible to the team. Remote content marketing teams have their challenges. Here’s how to overcome them. Continue reading → The post 7 Ways to Unite Your Content Team in a Remote Work World [Tools] appeared first on Content Marketing Institute.
Marketing Insider Group
JANUARY 27, 2020
When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content strategy? Give me a break, you say. Well, you could spend hundreds of thousands of dollars on some fancy ad agency to run ads no one will see since you can’t afford prime-time slots.
Search Engine Journal
JANUARY 28, 2020
A strategy for building traffic to a new website or one that is struggling. The post How to Build Traffic to New or Struggling Websites via @martinibuster appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Duct Tape Marketing
JANUARY 28, 2020
The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. In the olden days, advertising was an expensive and risky prospect. Brands would spend lots of money up front on print ads, television commercials, or radio spots. Next, they’d hire an advertising firm to create and execute the concept. Then, they’d have to buy the air time or ad space.
Content Marketing Institute
JANUARY 29, 2020
For your company to be seen as a valuable information resource – not a product-hawking brand – treat your content marketing like a media outlet. The first step? Incorporate sources that don’t work for your company. Continue reading → The post How to Get Valuable External Content Sources appeared first on Content Marketing Institute.
Marketing Insider Group
JANUARY 29, 2020
A conference is nothing without keynote speakers. You could plan the most exciting, innovative conference in your industry for years, but the speakers you advertise will be its biggest drawcard. Attendees will travel from across the globe for the chance to hear directly from some of the biggest and most respected names in the industry. A great speaker can transform your event from something mediocre into a memorable experience for years to come.
Search Engine Journal
JANUARY 30, 2020
Here are 11 content-led link building tactics you can use to support your SEO efforts, based on your budget. The post 11 Ways to Build Links Through Content Marketing via @BrockbankJames appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Moz
JANUARY 30, 2020
Posted by BritneyMuller It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO.
Bannerflow
JANUARY 29, 2020
Across Europe, in-housing is now surpassing its previous “trend” label and fast becoming a necessity. In fact, 85% of marketers have moved, or are in the process of moving operations in-house. Not only are more and more brands taking control of their digital marketing but astonishingly these same brands are reporting a spike in creativity and better ROI thanks to moving operations in-house.
Sprout Social
JANUARY 29, 2020
The new year is synonymous with new resolutions, with research showing three in 10 Americans have plans to make a resolution for 2020. And while some resolve to work out more or eat more healthily, marketers are setting goals to grow their careers and elevate their strategies. On the list of marketers’ resolutions? Learning to stay on top of new trends, networking with other professionals and creating relevant content are just some of the goals marketers have planned for 2020.
Search Engine Journal
JANUARY 27, 2020
A docuseries can play a vital role in your content strategy. Here are 11 reasons why. The post 11 Reasons Why You Should Use a Docuseries in Your Content Strategy via @lisabuyer appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Duct Tape Marketing
JANUARY 25, 2020
Clone of Weekend Favs January 25 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Moz
JANUARY 26, 2020
Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. The project was passed on to me by an industry friend.
Pam Didner
JANUARY 26, 2020
For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! And this conference is jam-packed with essential B2B topics from customer-centric experience, demand generation, account-based marketing, artificial intelligence (AI), to marketing analytics and more. More than 1500 B2B marketers and over 90 sessions in 3 days. In addition, it’s in Scottsdale, AZ on 2/24-2/26.
Search Engine Journal
JANUARY 28, 2020
Follow this eight-step process if you want to try building links by creating your own stock photo libraries. The post How to Use Stock Photo Libraries for Link Building via @seo_travel appeared first on Search Engine Journal.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Duct Tape Marketing
JANUARY 29, 2020
What’s Podcasting Got To Do With Marketing? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Guy Kawasaki. Podcast Transcript. Today’s guest on the Duct Tape Marketing Podcast is Guy Kawasaki. He is an author, speaker, podcaster, and Chief Evangelist for the online graphic design tool Canva. Kawasaki has been an evangelist or ambassador for several brands over the years, including Mercedez Benz and Apple.
Zumvu
JANUARY 27, 2020
It is quite an established facts amongst the mobile app developers, that entire market of mobile apps is overcrowded. Essentially, this is an understatement. At present, there are millions of apps on, not only the App Store but also on the Play Store. Thousands, if not millions, of app owners, are constantly competing for obtaining larger market share and hire mobile app developer who can help them in achieving this.
illumin
JANUARY 31, 2020
Super Bowl 54 is upon us, and even though recent events have tragically overshadowed the festivities, advertisers have still been able to capture a huge amount of digital attention with their videos. This year's Most Viewed Video Ads captured a combined total of 140M views so far. The post Most Viewed Video Ads: Super Bowl 2020 Pre-Game appeared first on AcuityAds Inc.
Search Engine Journal
JANUARY 31, 2020
Interactive content pieces can help you earn valuable links. Here are five types of interactive content to inspire you. The post 5 Types of Interactive Content to Attract Valuable Links via @BrockbankJames appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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