Adams & Knight Marketing

JUNE 18, 2018

Adams & Knight, an integrated digital marketing agency in Avon, Connecticut, won 43 awards across all categories at the 63 rd Annual Advertising Club of Connecticut Awards Show, including two best of industry awards. On behalf of its clients, Adams & Knight won more awards than any other agency in the state for a variety of TV, radio, digital marketing , out-of-home, video, photography and integrated marketing campaigns for regional brands to national innovators, including the New Englan

Advertising 130

Advertising Advertisers Copywriting Health 130

Adobe Experience Cloud Blog

JUNE 22, 2018

By now, marketing automation is nothing short of mainstream in the digital are we find ourselves in, but we may only be at the beginning of the revolution. According to Grand View Research , the marketing automation industry could be valued at $7.63 billion(!) by 2025, which means there’s no better time than now to adopt an automation solution in your own practices.

Marketing Strategy 134

Marketing Strategy CRM Thought Leadership Law 134

Hubspot Marketing

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. Your company can’t do everything internally, and when your business needs to purchase a product or service from elsewhere, you might need to shop around. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget.

Direct Mail 129

Direct Mail Communications Marketing Plan Price 129

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website. To make that pitch to your brand’s executives, read on and grab some stats to support your case. Plus, explore a way video can become a revenue stream for your business.

Fashion 109

Fashion Millennials Education Video Marketing 109

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Marketing Insider Group

JUNE 19, 2018

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Unlike other methods, there is something special that makes content marketing stand out as the golden boy of modern marketing. It’s sustainable. When done well – […]. The post Marketing 101: What Is Content Marketing?

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Content Marketing Marketing Marketers 108

Adobe Experience Cloud Blog

JUNE 20, 2018

Account-based marketing is the ultimate personalization tool. Instead of incurring the unnecessary expense of marketing to broad swaths of the population, an account-centric strategy isolates key business accounts and markets directly to these individual units. By appealing to specific leaders and stakeholders who can benefit from what your company has to offer, you can make marketing efforts simultaneously more tailored and more effective.

CRM 134

CRM Thought Leadership User-Generated Marketing 134

Content Marketing Institute

JUNE 19, 2018

To produce reliable and scalable results, think beyond the content you write. Look at the structure and targeting of your content. Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. You won’t need the help of your IT department to use these techniques, but you will need to think like a strategist.

SEO 103

SEO Customer Journey Content Marketing Food 103

Marketing Insider Group

JUNE 21, 2018

As marketers, we are very fortunate to live in a time when making a video doesn’t require heavy-duty cameras, microphones, world-class actors, fancy editing tools, etc. Nowadays, anyone can shoot a decent quality video directly on their smartphone or with some entry level equipment. The ease of video accessibility in recent years is changing the […].

Marketing Strategy 97

Marketing Strategy Content Marketing Marketing Marketers 97

Adobe Experience Cloud Blog

JUNE 18, 2018

While having thousands upon thousands of social followers is certainly something to brag about, the number means little if those followers largely ignore your brand. Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. All of these things—a large number of followers, an engaged audience, and a boost in organic visibility —are lofty achievements in today’s tough social med

Thought Leadership 134

Thought Leadership User-Generated Social Media Marketing eBook 134

Traackr

JUNE 21, 2018

How Sipsmith harnesses the power of influencer marketing and word-of-mouth to scale its hand-crafted gin globally.

Influencer Marketing 89

Influencer Marketing Marketing Marketers 89

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

JUNE 19, 2018

Your Guide to Google Search Console written by John Jantsch read more at Duct Tape Marketing. The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for how to use the new Google Search Console. There is a tremendous amount of interest in Google tools, especially for small business owners because these are important tools and they change a lot, making them difficult to stay on top of.

Analytics 76

Analytics Energy SEO Place 76

Marketing Insider Group

JUNE 18, 2018

Want to run a more effective organization? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your […].

Product 85

Product Branding Marketing Marketers 85

Adobe Experience Cloud Blog

JUNE 19, 2018

Content marketing can be a time-consuming endeavor, especially for small business owners or marketing teams that only include a few people. While compiling personas is a vital part of the process, many people choose to skip this step because they don’t see the value. This can save time in the long run, but the content you produce isn’t likely to drive the kind of conversions you’re hoping to see.

Thought Leadership 134

Thought Leadership Price Analytics Product 134

Zumvu

JUNE 17, 2018

There is no shortage of data on the internet when referring to SEO backlinking, with numerous articles teaching people what can be done to increase rankings in a highly organic manner.

SEO 52

SEO 52

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Duct Tape Marketing

JUNE 22, 2018

Voice Search: What Small Business Owner’s and Marketers Need to Know written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Voice Search. An increasing number of people are turning to search devices, but not necessarily search engines per se. We have laptops and our phones, and then, of course, we’ve got these Alexa and Google Home devices.

Energy 75

Energy Marketing Marketers Product 75

Marketing Insider Group

JUNE 20, 2018

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. When employees use their personal social networks to promote and publicize their company on social media they help to drive brand awareness, improve the brand image, build a loyal audience, and drive traffic […].

Communications 84

Communications Promotion Branding Marketing 84

Adobe Experience Cloud Blog

JUNE 21, 2018

Launching an agency means challenges are bound to arise, and these challenges often revolve around money and perspective. When the two collide, that’s when most agencies stumble a bit. As soon as the words “revenue” and “loss” appear in the same sentence, many agencies understandably freeze with fear. It’s easy to lose objectivity and the ability to stay focused on the big picture.

Education 133

Education Thought Leadership Fashion Price 133

Content Marketing Institute

JUNE 21, 2018

“These buyer personas will help you craft killer content for our client’s audience,” they told me. They were wrong. You see, “Marketing Agency X” (unnamed for reasons which will soon become clear) would send us four-page buyer persona descriptions. Each one delved deep into the fictional lives of the characters they had created for their clients – describing a day in the life of that character in Dickens-like detail.

Real Estate 104

Real Estate CRM Copywriting Content Marketing 104

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

JUNE 16, 2018

Weekend Favs June 16 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Marketing 64

Marketing Marketers 64

Marketing Insider Group

JUNE 18, 2018

“Hello. We would like to inform you that we’ve updated our privacy policy that will go into effect June 8…” How many emails have you gotten in the last month that start like that? Inboxes across the world are getting flooded with emails all about updated privacy policy. It’s important for businesses to do that […]. The post How To Get Your Emails to Stand Out When Everybody Else is Sending Spam appeared first on Marketing Insider Group.

Marketing 74

Marketing Marketers Marketing Strategy 74

Marketing Insider Group

JUNE 19, 2018

Treatment for addiction continues to be a growth industry in the United States. It is no exaggeration to say that the continuing increase in alcohol and drug addiction is having a devastating effect on the lives of tens of thousands of people, and is a crippling source of lost income and productivity not just in […]. The post How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices appeared first on Marketing Insider Group.

Marketing 54

Marketing Marketers Product Marketing Strategy 54

Marketing Insider Group

JUNE 22, 2018

For the 180th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Story Driven: Your Don’t Need to Compete When You Know Who You Are. In her newest book she explains that every business is driven by one of two philosophies – a company is either competition driven or story driven. The […]. The post Weekend Reading: “Story Driven” by Bernadette Jiwa appeared first on Marketing Insider Group.

Marketing 45

Marketing Marketers Marketing Strategy 45

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Content Marketing Institute

JUNE 22, 2018

Editor’s note: In case you missed this post last year, we’re bringing it back and adding some fresh content too. I’ve heard there are people who believe that “getting there is half the fun.” But to me, everything that happens between my decision to leave my house and my lying on a beach chair with a fruity drink in my hand is just stress-inducing static and delayed gratification.

Price 96

Price Content Marketing Fashion User-Generated 96

Marketing Insider Group

JUNE 20, 2018

Getting inside the marketing mind means not only understanding your customers and how they make decisions but understanding your own marketing efforts to ensure they align with your customers and prospects. Marketing Mind Take a look at the infographic at the bottom of this post (if you have trouble reading it, simply click on the […]. The post Marketing Mind: Understand Your Customers to Optimize Performance appeared first on Marketing Insider Group.

Customer 59

Customer Marketing Marketers Content Marketing 59

Content Marketing Institute

JUNE 20, 2018

Does your online content have an expiration date? Is it only good for 30 days? A year? Two years? Thanks to search engines – whether you like it or not – your content is evergreen. But while your content’s always discoverable technically, you need to think strategically about how it can be valuable all years round for searchers and Google’s algorithm.

Transform 108

Transform B2C SEO Content Marketing 108