Hubspot Marketing

AUGUST 7, 2018

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a

Marketing 144

Marketing Marketers SEO CRM 144

Adobe Experience Cloud Blog

AUGUST 7, 2018

Picture this: You’re scrolling through Facebook for the tenth time one day when, all of a sudden, you see an ad. It shouldn’t be anything out of the ordinary, but when the ad displays the exact band tee you found yourself googling earlier that morning, you can’t help but wonder, “how does it do that?”. Machine learning is the science of enabling computers to learn without being explicitly programmed.

Thought Leadership 134

Thought Leadership Marketing Marketers Retail 134

Marketing Insider Group

AUGUST 9, 2018

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your […]. The post Why Social Media Is Important for Business Marketing appeared first on Marketing Insider Group.

Marketing 111

Marketing Marketers Marketing Strategy Branding 111

Content Marketing Institute

AUGUST 7, 2018

Wouldn’t it be helpful to know the questions your executives or clients will ask before they pose them to you? You would have the time to think about the answer and tailor your response for the circumstances. Then, when asked, you could respond immediately and thoughtfully, impressing the interrogator. Well, the presenters at Content Marketing World want to help.

Content Marketing 109

Content Marketing Education Marketing Marketers 109

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

AUGUST 10, 2018

A text box is an effective way to draw attention to important information on a page, or organize your thoughts visually. Adding a text box to a Google Doc can also make your document look more formal and professional -- which is particularly important if you're sharing the Doc with colleagues. If you need to differentiate a set of text for your next marketing meeting notes or brainstorming session, you'll need to know how to add a text box in Google Docs.

Place 76

Place Marketing Marketers 76

Adobe Experience Cloud Blog

AUGUST 10, 2018

Know what happened on September 4, 1998? It was the day Google was born. Legend has it that one of the earliest searches typed in Google was for the name “Gerhard Casper.” Previous searches of this name on AltaVista, the premier search engine before Google returned web pages for Casper the Friendly Ghost. But in 1998, Google got it right. Its search result returned Gerhard Casper, President of Stanford University.

SEO 113

SEO Content Marketing Thought Leadership Education 113

Traackr

AUGUST 7, 2018

After the dismissal of Advertising Value Equivalents (AVE) by all respected measurement bodies, here are 6 reasons why EMV is next.

Influencer Marketing 84

Influencer Marketing Advertising Advertisers Marketing 84

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. “Nobody just buys the art … They want the stories behind the art.”. This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.

Real Estate 65

Real Estate Content Marketing Whitepaper Transform 65

Adobe Experience Cloud Blog

AUGUST 9, 2018

What should marketing be responsible for in your company? This question is surprisingly hard to answer, even for marketers. Harvard Business Review found that the responsibility of chief marketing officers varies drastically from one job description to another, along with the experience and skills of people filling the role. Most are responsible for marketing strategy, branding, and customer metrics, but beyond that, we can’t seem to agree.

Thought Leadership 103

Thought Leadership Marketing Marketers Customer 103

Marketing Insider Group

AUGUST 7, 2018

Most marketing professionals will tell you that video content marketing is rapidly rising and Cisco has predicted that video will comprise more than 80% of global Internet traffic by the year 2020. When implemented strategically, a video marketing campaign can engage the minds of millions of people in a short time, regardless of shooting it […].

Video Marketing 66

Video Marketing Marketing Marketers Content Marketing 66

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Zumvu

AUGUST 9, 2018

The biggest delusion young entrepreneurs have today is that business plans themselves generate financing. While it is indisputable that you need a business plan for many kinds of financing options.

Finance 52

Finance 52

Content Marketing Institute

AUGUST 9, 2018

In its widely talked about State of Marketing Report, Salesforce reports that just over half (51%) of marketers are using AI in one form or another, while another quarter plan to test it over the next two years. A smaller study of over 500 search, content, and digital marketers by BrightEdge found that just 4% have implemented AI (that’s not a typo).

Entertainment 64

Entertainment Retail User-Generated Customer Journey 64

Adobe Experience Cloud Blog

AUGUST 8, 2018

In many organizations, marketing suffers from a crisis of credibility. Many executives believe it exists solely to support sales, or that it is an arts and crafts function that throws parties and puts logos on swag. It’s no secret that the C-suite does not care about the open rate of your last email campaign , or how many likes a Facebook post got. Metrics like click-through rate, impressions, and reach are still important, but only to the extent that they can be connected to revenue and profit.

Non-Profit 92

Non-Profit Thought Leadership Marketing Marketers 92

Marketing Insider Group

AUGUST 6, 2018

A growing business means a profitable business. However, profitability is only possible when the right customers purchase your products and services. It’s far from impossible, but acquiring both clients and prospects is a process that needs to be taken seriously. To expand your customer base, you need to have a robust lead generation strategy. You’d […].

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Product Customer Marketing Marketers 62

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Zumvu

AUGUST 8, 2018

Artificial Intelligence (AI) is the latest technological innovation that is expected to replace humans and get rid of menial tasks. It is expected that AI would be applied in every business operations, especially, e-commerce sector.

Transform 52

Transform Digital Marketing Marketing Strategy Marketing 52

Content Marketing Institute

AUGUST 8, 2018

Did you follow the #PlaneBae saga as it jumped from social media channels to national news item? If so, you saw the turn it took from lighthearted love story to a much darker reminder of the unexpected ways our digital footprints affect our (and others’) lives. Unwanted social media exposure is just the tip of the iceberg when it comes to digital privacy concerns.

Health 63

Health Law User-Generated Content Marketing 63

Adobe Experience Cloud Blog

AUGUST 6, 2018

So you’ve embarked on a career with a marketing agency. Congratulations! You’ve joined a growing world at an exciting time. Opportunities are many and varied. In fact, the Bureau of Labor Statistics predicts a 19% rise in marketing analyst roles by 2024. And the positions themselves are even more exciting. Because every sector is now thinking deeply about marketing and data, analyst jobs can be found everywhere.

Thought Leadership 91

Thought Leadership Retail Education Communications 91

Marketing Insider Group

AUGUST 8, 2018

Perhaps exacerbated by social media, the past few years have seen a lot of major scandals erupt with damaging consequences. In a survey of corporate crises since 2010, the top eight companies involved in a major scandal suffered a 30 percent loss in value since its crisis, and in all but one case, the top […]. The post How to Recover from a PR Scandal appeared first on Marketing Insider Group.

PR 52

PR Marketing Marketers Content Marketing 52

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

illumin

AUGUST 9, 2018

The True Reach® Insights Platform was designed to harness all publicly available view data for digital video campaigns and track how the content performs in real-time. By gauging the specifics of how users are interacting with content across dozens of major platforms including YouTube and Facebook, the platform can help brands to understand their Share of Attention®.

User-Generated 40

User-Generated Advertising Advertisers Analytics 40

Duct Tape Marketing

AUGUST 7, 2018

A Small Business Guide to Paid Content written by John Jantsch read more at Duct Tape Marketing. If you’re a small business out in the world today, it can feel like your competition is everywhere. The ubiquity of the internet means that anyone, anywhere, can turn to any provider to get the goods or services they need. In an environment like that, what can you possibly do to stand out from the crowd?

Millennials 43

Millennials Influencer Marketing Advertising Advertisers 43

Zumvu

AUGUST 9, 2018

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Marketing Insider Group

AUGUST 6, 2018

91% of leading marketers are already using or are fully committed to predictive marketing. Today, the majority of CRM vendors offer some level of predictive analytics capabilities within their software. And the majority of marketers who use predictive analytics—alongside a CRM—are thriving, achieving better ROI and maximizing the lifetime value of a customer.

CRM 48

CRM Analytics Customer Marketing 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Hubspot Marketing

AUGUST 6, 2018

Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into people’s lifestyles and purchase habits so that consumers don’t have to think twice before becoming a customer, time and time again. This guide will help you better understand brand awareness, establish it among your audience, and build campaigns that allow it to continually grow and morph with your business.

Branding 143

Branding Real Estate Energy Advertising 143

Duct Tape Marketing

AUGUST 4, 2018

Weekend Favs August 4 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Marketing 34

Marketing Marketers 34

Sprout Social

AUGUST 7, 2018

Whoever knew that digital scrapbooking could be so much fun? With 150 million users Pinterest has a slightly smaller footprint than other social giants like Instagram or Facebook. Of course, sometimes the best things come in small packages. Pinterest is a dream come true for marketers. 96% of users regularly research products on the channel, while 87% buy the items they see.

Branding 110

Branding Price Promotion Food 110

Marketing Insider Group

AUGUST 9, 2018

At this point in time, there isn’t a single business that should not be marketing itself on social media. The opportunity to interact directly with your target audience should not, and cannot, be passed up. However, many businesses throw together a profile haphazardly, and then don’t put the time and strategy into prioritizing its importance […].

Marketing 82

Marketing Marketers 82

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Hubspot Marketing

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” you’d probably say yes, right? But when asked to define marketing, you might struggle. That’s okay — I would, too. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

PR 121

PR Marketing Marketers Non-Profit 121

Duct Tape Marketing

AUGUST 9, 2018

Fighting Unconscious Bias in Your Organization written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dolly Chugh. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Dolly Chugh. Chugh is a psychologist and associate professor of management and organizations at the Stern School of Business at NYU.

Promotion 33

Promotion Management Marketing Marketers 33

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. It’s been updated because we know our readers always love to discover or be reminded of a great social media tool. Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring which network you should invest in is overwhelming.

Non-Profit 111

Non-Profit Marketing Marketers User-Generated 111

Marketing Insider Group

AUGUST 8, 2018

In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. Social media marketing is important to the success of every business, but it can be exhausting. Changing technology, complex algorithms and new trends make it difficult to settle into a predictable pattern of success. There […].

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Social Media Marketing Marketing Marketers 93

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications