Adobe Experience Cloud Blog
OCTOBER 14, 2008
The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). Craig is Vice President, Products and Services at Tippit, Inc. , the world's fastest growing B2B online media and lead generation company. You can also follow him on Twitter ( funnelholic ). 1.
Adobe Experience Cloud Blog
SEPTEMBER 7, 2008
How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. Ask these questions to yourself, your boss, your direct reports, your head of sales, and any other stakeholders in your demand generation process.
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Adobe Experience Cloud Blog
OCTOBER 15, 2008
Do you know how much to spend on your B2B marketing budget in 2009? How to allocate your budget across programs and headcount? Or how to split marketing programs budget between investments such as events, advertising, and PR? In this on-demand webinar, “ Trends, Forecasts, Benchmarks, and Essential Guidance for 2009 â€, Michael Gerard, Research Vice President for IDC's CMO Advisory Practice and Executive Advisory Group, shares new research identifying the key trends, forecasts and benchmarks
Adobe Experience Cloud Blog
OCTOBER 4, 2008
As a follow-up to my post about the importance of reputation in email marketing , I interviewed Spencer Kollas, director of delivery services at StrongMail , about the latest technology solutions to manage reputation and optimize deliverability. (Disclosure: Marketo uses StrongMail technology, and the techniques described below, to optimize our email services for deliverability.).
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
DECEMBER 4, 2008
Ken Ross recently wrote on the Expert CEO blog about the future of Software as a Service in today's economy. Although he discusses software in particular, I think his arguments apply to any company that needs to grow in today's economy without using significant amount of capital. Historically, SaaS companies needed a significant amount of funding to get to cash flow breakeven.
Adobe Experience Cloud Blog
OCTOBER 28, 2008
The next interview in the B2B Marketing thought leader interview series is with Robert J. Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise. 1.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
DECEMBER 30, 2008
The next interview in the B2B Marketing thought leader interview series is with Neil Patel, co-founder of 3 Internet companies, ACS , Crazy Egg and KISSmetrics , through which he has helped Fortune 500 corporations make money via lead management from the web. As an entrepreneur, Neil is continuously experimenting and developing new and cutting edge Internet Marketing tactics.
Adobe Experience Cloud Blog
DECEMBER 18, 2008
The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. As a long time B2B marketer, Amy is continuously looking for new ways to help companies build their sales pipeline with targeted lead generation initiatives. 1.
Adobe Experience Cloud Blog
DECEMBER 16, 2008
If you ask most executives to describe where revenue comes from in their organization, they'll usually talk about the "sales cycle" or "sales funnel". But as we all now know, the ways buyers research and purchase B2B solutions has been transformed by search and social media. Today, companies can start building a relationship with potential buyers long before they want to speak with sales.
Adobe Experience Cloud Blog
DECEMBER 10, 2008
The next interview in the B2B Marketing thought leader interview series is with Hunter Boyle, Managing Editor for MarketingExperiments. Hunter's passion for finding what works and what doesn't work in optimizing marketing communications has equated to best practices to help marketers generate leads more effectively. 1. Tell us a little bit about how you got into B2B marketing and what you like most about it.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
NOVEMBER 22, 2008
The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns. 1. Tell us a little bit about how you got into mathematical marketing, and what you like most about it.
Adobe Experience Cloud Blog
NOVEMBER 22, 2008
The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns. 1. Tell us a little bit about how you got into mathematical marketing, and what you like most about it.
Adobe Experience Cloud Blog
NOVEMBER 14, 2008
Now that we are officially in a recession (at least in most states ), it seems like more and more marketers are looking for tips and ideas about how to adjust their practices given the macro-economic conditions. For the past two months, the number one post on my blog has been " 7 Strategies for B2B Marketing during a Recession: The Definitive Guide ".
Adobe Experience Cloud Blog
AUGUST 27, 2008
B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI.
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Adobe Experience Cloud Blog
DECEMBER 23, 2008
Tags: Sales Marketing Alignment alignment holidays marketing marketo sales.
Adobe Experience Cloud Blog
NOVEMBER 11, 2008
There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more.
Adobe Experience Cloud Blog
SEPTEMBER 23, 2008
The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. He is currently Global Director of Integrated Marketing for BearingPoint.
Adobe Experience Cloud Blog
SEPTEMBER 22, 2008
Michael Gerard, Research Vice President for IDC's CMO Advisory Practice and Executive Advisory Group, recently published an Analyst Connection sponsored by Marketo titled Coordinating Marketing and Sales Across the Entire Revenue Cycle. In this, Michael answers several questions about sales and marketing alignment. Here are some excerpts (or download the full PDF ): As B2B customers become more sophisticated and competition increases, the integration of marketing and sales becomes even more crit
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Adobe Experience Cloud Blog
SEPTEMBER 11, 2008
The next interview in our B2B Marketing thought leader interview series is with Dianna Huff, B2B Marketing Communications Consultant. Dianna also writes for the Marcom Writer Blog , and provides some great tips to help B2B marketing professionals develop integrated marketing campaigns for effective. lead management. Tell us a little bit about what you do and how you got into B2B marketing.
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