Adobe Experience Cloud Blog

DECEMBER 18, 2012

by Jason Miller As marketers plan for 2013 it’s important that they stay abreast of the most relevant marketing conferences. Whether attending, sponsoring, or simply looking for inspiration around your own events, now is the time to start your planning. Events and conferences are essential tools for the modern day marketer and can be vital to achieving your overall business goals in the New Year.

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Marketing Insider Group

AUGUST 8, 2012

Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Facebook page or a Twitter account.

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Duct Tape Marketing

DECEMBER 31, 2012

Look, it’s the last day of 2012 and you are likely either thinking about what you’re gonna do to make next year better or you’re sick of hearing people talk about what you should do to make next year better. Either way, the notion of resolutions has surely occurred at some level. But, here’s the deal, and we all know this by now, resolutions are a sucker’s game.

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Adobe Experience Cloud Blog

DECEMBER 11, 2012

by Jason Miller Our friends over at MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. The results reveal that B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in the past.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

DECEMBER 20, 2012

by Jason Miller What is the best holiday gift for a Marketer? With less than 5 shopping days left until Christmas, there is still time to get the marketer in your life a thoughtful gift. We decided to have a little fun this Holiday season and give our favorite marketing thought leaders the gift of a customized Foldable Me. We mailed them out and then asked each of them what they think is the best gift idea for a marketer (besides the gift of marketing automation of course).

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Adobe Experience Cloud Blog

NOVEMBER 29, 2012

by Jason Miller Content is evolving and marketers need to expand their content marketing strategy to include visual elements into their overall mix. The problem is that customer and prospects have less time for weighty words due to the current state of information overflow. In addition, the fast paced world of social media has forced us to learn to digest information faster and sometimes even at a glance.

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Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. B2B marketers are always striving to provide good content in an easily digestible and timely format. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product.

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Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Jason Miller Do you check to see how many likes your Instagram photo has every 5 minutes? Do you remove vowels from words in your Tweets? Have you checked in at your local Starbucks more than anyone else? Your answers to these questions will determine whether or not you have an unhealthy relationship with social media. The infographic below is based on a fantastic blog post from best-selling author and Ogilvy marketing expert Rohit Bhargava titled 10 Signs You May Have an Unhealthy Relationsh

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Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets.

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Adobe Experience Cloud Blog

JULY 31, 2012

by Jason Miller It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

JULY 24, 2012

by Jason Miller A study at The British Institute of Psychiatry showed that checking your email while performing another creative task decreases your IQ in the moment by 10 points. That is the equivalent of not sleeping for 36 hours. This mundane task is just one of many everyday work habits that may be standing in the way of your company’s efforts to boost productivity and increase sales.

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Adobe Experience Cloud Blog

JULY 17, 2012

by Jason Miller Instagram is on the bullet train for total photo-marketing domination, and with its user base expanding faster than the universe, it provides a cornucopia of opportunity for B2B marketing. Its simplicity allows for a wide variety of applications and it is quickly becoming an essential element to any successful visual content marketing strategy.

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Adobe Experience Cloud Blog

JUNE 26, 2012

by Jason Miller The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer , it’s important to think about how you utilize colors and what the colors you choose say about your business.

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Adobe Experience Cloud Blog

JUNE 5, 2012

by Jason Miller The results of the fourth annual Social Media Marketing Industry Report are in. Conducted by Social Media Examiner, the survey asked more than 3,800 marketers where they focus their social media activities, how much time they invest and what the rewards are for doing so. The results show that B2B marketing professionals are indeed achieving tremendous results with social media marketing, and in many cases, beating out their B2C counterparts.

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Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Adobe Experience Cloud Blog

MAY 16, 2012

by Jason Miller With over 100 million albums sold worldwide, KISS is arguably one of the biggest and most successful bands on the planet. Led by the marketing genius that is Gene Simmons, they continue to reach new audiences while engaging lifelong fans. Gene Simmons may be best known as the fire-breathing, bass playing demon in one of the most influential rock bands in history, but he can also teach us a thing or two about content marketing.

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Adobe Experience Cloud Blog

MARCH 23, 2012

by Jason Miller It’s been called the most important development for business in social media this year and it’s just a week away from rolling out universally. In this infographic we explore the anatomy of a timeline page for business while detailing the important new features B2B marketing professionals need to know about. Have you switched your business’s Facebook page over to the new timeline yet?

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Adobe Experience Cloud Blog

NOVEMBER 28, 2012

by Dayna Rothman It is clear that there is a strong correlation between psychology and the act of social sharing. As a B2B marketing professional trying to create your social media and content strategy, having a basic foundation of human psychology can help amplify your efforts, more effectively reach your audience, and encourage your customers to share your message.

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Adobe Experience Cloud Blog

APRIL 2, 2012

by Jason Miller Marketers often debate the merits of inbound marketing vs. outbound, but few discuss the added benefits you can achieve by combining both. A well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies. Combining the two can multiply the number of views you generate, dramatically increase sharing, and ultimately increase the number of potential customers who see your content.

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Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Adobe Experience Cloud Blog

APRIL 12, 2012

by Jason Miller The primary job of the CMO is to position a company for success and to drive revenue. But the trends of information abundance and attention scarcity mean that the tried-and-true ways of accomplishing these goals don’t work as well anymore. Fortunately, buyers put down their “anti-marketing” shields when they are actively seeking information or passively looking to be entertained or educated.

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Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

by Jason Miller Often confused with Tina Fey and always as entertaining, Ann Handley is the chief content officer at MarketingProfs and the co-author of the book that started a content revolution: Content Rules. I bumped into Ann the night before this interview at the Rick Springfield concert last Wednesday night during Content Marketing World, and she was kind enough to chat with me about content marketing , how she spends her time socially, and Rick Springfield.

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Adobe Experience Cloud Blog

AUGUST 20, 2012

by Dayna Rothman I am pleased to introduce our guest blogger, Tiffani Frey. Tiffani Frey is a serial entrepreneur and marketing strategist with over 20 years in the trenches. When not chin deep in creating content for websites, blogs and email campaigns, and managing over 75 annual trade shows, she can be found hosting webinars, directing video shoots and composing music.

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Adobe Experience Cloud Blog

SEPTEMBER 21, 2012

by Dayna Rothman Dreamforce is sadly coming to a close. What an energizing and inspiring week surrounded by the best of the cloud and beyond. Friday’s keynote with Tony Robbins has been highly anticipated, and conference goers have looked forward to his motivational insights all week. Attendees pile into the huge room in Moscone and get psyched for an energetic and engaging session.

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Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Adobe Experience Cloud Blog

JANUARY 4, 2012

by Jason Miller Are you a Right-Brain or a Left-Brain Marketer? Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain. The right side of your brain is responsible for creativity, while the left side handles the details and implementation. The left side is analytical while the right side is artistic.

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Adobe Experience Cloud Blog

DECEMBER 13, 2012

by Jon Miller I recently wrote about how to build a data-driven marketing team. But what metrics should that team track? There are literally hundreds if not thousands of possible marketing management metrics to choose from, and almost all of them measure something of some kind of value. The problem is that most of them relate very little to the revenue and profitability metrics that concern the CEO, CFO and the board.

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Adobe Experience Cloud Blog

JANUARY 3, 2012

by Jason Miller Are you measuring your marketing efforts? As marketers in this day and age we should all be aware of the importance and growing pressure to measure and demonstrate marketing’s ROI. A surprising 87% of senior marketers do not feel confident in their ability to impact the sales forecast of their programs and 1 out of 5 marketers do not measure their marketing results at all.

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Adobe Experience Cloud Blog

DECEMBER 5, 2012

by Dayna Rothman A persona is a research-based profile of an archetypal customer that represents needs of many. Personas work for B2B because they bring focus, empathy, and consensus to your campaigns. When designing a campaign, for example, the tendency is to be broad about what you are going after, but a bigger audience + more targets = less focus.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Adobe Experience Cloud Blog

APRIL 16, 2012

by Jason Miller Pinterest is now the third most popular social network in the country. Traffic to the digital pin-board rose 50 percent from January to February of this year, with over 21 million visits in the last week of January alone. Those numbers reinforce the potential for businesses to utilize yet another social channel for customers to engage and share their products.

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Adobe Experience Cloud Blog

NOVEMBER 19, 2012

by Jon Miller By now, every CMO understands the need to build a data-driven marketing team. But how do you do it? In this post I share Marketo’s tips about the staff and skills you need to develop, as well as how to create a culture of metrics and accountability. Hire the Right Kind of People. If you aren’t getting the marketing metrics you need, it’s probably because you haven’t made them a priority.

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Adobe Experience Cloud Blog

OCTOBER 1, 2012

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. A Forbes Top 30 Social Media Power Influencer and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking , Neal is a popular social media conference speaker who is also known for his award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill

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Adobe Experience Cloud Blog

NOVEMBER 1, 2012

by Dayna Rothman What is the difference between email marketing and marketing automation? And how do you know if your company is ready to make the switch? These are questions we get asked all of time by both small and large businesses. We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.

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Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Marketing