2016

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot Marketing

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.

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5 Ways to Respond to Twitter Killing Off Lead Generation Ads

Adobe Experience Cloud Blog

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

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Sprout Social Named One of Glassdoor’s Best Places to Work

Sprout Social

We are excited to share that Sprout Social has been named one of Glassdoor’s Best Places to Work in 2017, an honor based entirely on our employees’ reviews of the company. The Glassdoor Best Places to Work list is released annually as part of Glassdoor’s Employees’ Choice Awards, and it is unique in that winners are determined based on feedback their employees have voluntarily and anonymously shared in Glassdoor reviews.

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The Content Marketing Debate: More (Better) Is Definitely More

Marketing Insider Group

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. Because if you are good enough to build an audience, then great things happen to your business. […].

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

Rock Content

In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens and 140 character limits. However, recent studies have shown the opposite; long-form content is the comeback queen. More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now.

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SEO Isn’t Dead, It’s Simply Hiding

Duct Tape Marketing

SEO Isn’t Dead, It’s Simply Hiding written by John Jantsch read more at Duct Tape Marketing. Look around today, and you’ll find any number of pundits declaring that SEO is dead. No, SEO is most certainly not dead, it’s just moved to a new location and didn’t leave a forwarding address. (In fact, in that new home, it’s more important than ever.).

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Blogging for SEO: How to Write Blogs that Rank on Page One

Hubspot Marketing

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? Numbers don’t lie. If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic.

SEO 145
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How to Create an Annual Marketing Plan [Free Tool]

Hubspot Marketing

Do you take a good, hard look at your team’s marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth. Without one, things can get messy -- and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the c

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Why Your Company Might Need a Content Audit

Hubspot Marketing

Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working. Even powerhouse Microsoft fell into that habit.

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3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Adobe Experience Cloud Blog

Author: Nate Dame Though it might make for a catchy, clickbait title, keywords are not dead. 93% of online experiences begin with a search , and a search begins with words. As long as people use words to communicate with search engines, keywords will never die. How we use them in an SEO strategy, however, is always evolving. The first step to a modern keyword strategy is understanding the user intent behind target keywords.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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7 Ways to Bring Your Emails Back to Life with Dynamic Content

Adobe Experience Cloud Blog

Author: Jeff Kupietzky Variety is the spice of life, but when it comes to your email marketing campaigns, it’s tough to find the right mix of spice and substance to satisfy your subscribers’ expectations and needs. These days, personalization is KING, generating higher transaction rates, open rates, and click-through rates, which means that customizing the content for each and every recipient is absolutely critical to getting—and keeping—their attention.

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Marketing Automation for Sales Development: An Essential for Revenue Success

Adobe Experience Cloud Blog

Author: Ernesto Castillo Marketing automation isn’t just for marketing. As a sales leader or rep, marketing automation is fundamental to understanding your prospects’ behaviors, leveraging them in your follow-ups, and making the right connections. In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities.

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4 Secrets of Mobile Retention

Adobe Experience Cloud Blog

Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. There was once a time when growth was the name of the game in mobile marketing, but the tides are turning. Installs alone are not enough to propel apps to the top of the app store’s search results— mobile engagement and retention are becoming make-or-break metrics for app store optimization (ASO).

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2017 Marketing Predictions [Slide Deck]

Adobe Experience Cloud Blog

Author: Heidi Bullock Do you ever get to this time of the year and look back and ask yourself where the time went? Maybe it’s just me, but 2016 went FAST. So instead of looking back, we’re looking forward to what 2017 will mean for marketers. Here are four key themes that we see taking center stage in the upcoming year: 1. Customer-Centric Marketing.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Self-Promotion: 3 Ways to Do It Right

Adobe Experience Cloud Blog

Author: Jessica Minasian There comes a time in everyone’s career when they’re ready to take it to the next level. And with annual performance reviews just around the corner for many, career advancement might be on your mind. However, getting where you want to go professionally has become increasingly more challenging. Self-Promotion is Self-Preservation.

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How to Navigate the Social Ad Spend Solar System [Infographic]

Adobe Experience Cloud Blog

Author: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. Recent updates to many social networks’ algorithms give users a better experience—one with less promotional content and more relevant content that they want to see.

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3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment

Adobe Experience Cloud Blog

Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? On the marketing operations team, we get asked these questions often by the demand generation and sales teams. Lead management is a critical piece to effective sales and marketing alignment , and without proper planning and execution, leads cannot move smoothly through the funnel.

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4 Life Lessons I Learned (So Far) From a Career in B2B Sales

Adobe Experience Cloud Blog

Author: Alexandra Nation I’m cursed. Play me a tune: any tune, from any decade. If I don’t already know the song word for word, I’ll pick up the tune and the lyrics in a listen or two. Maybe there’s a parallel between my ear for music and my knack for languages. (Growing up, I spoke fluent Farsi and picked up enough French to score top marks on my high school AP exam without actually taking the AP class.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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31 Influencers to Follow in 2017: A Social Countdown

Adobe Experience Cloud Blog

Author: Ellen Gomes If you’re like me, you’re always scanning the horizon (or the internet…to be realistic) for the next big thing. Staying on top of trends and understanding emerging techniques is what keeps being a marketer interesting. But let’s be honest, it also takes time. So where can you go to look for the latest tips, tricks, and trends (besides this blog… sorry, I had to)?

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3 Things Marketers Can Be Thankful For

Adobe Experience Cloud Blog

Author: Marissa Lyman The moment November 1st rolled around, I immediately began thinking of turkey, cranberry relish, and food comas. For our international readers, November is the time of the year when Americans justify devoting an entire day to eating. I know what you’re thinking–what about the other 364 days of the year when the United States treats the McDonald’s breakfast menu like an all-you-can-eat buffet?

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7 Ways to Improve Your Site’s SEO Game Today

Adobe Experience Cloud Blog

Author: Nate Dame Search engine optimization (SEO) is vital to a good digital marketing strategy: 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). 89% of worldwide marketers rated SEO successful at achieving objectives of improved search rankings, website traffic, and lead generation. But good, modern SEO also takes time.

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How Your Content Marketing Can Get an Extra Lift From Influencers

Adobe Experience Cloud Blog

Author: Ellen Gomes Every industry has influencers—people who have the ability, because of their power or knowledge (real or perceived), to influence purchase decisions. Hollywood has celebrities, fashion has models, and business has its moguls. The internet is no different. Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them

Adobe Experience Cloud Blog

Author: Lisa Marcyes If you stop and think about it, social media is now a constant in almost every aspect of our lives—work, politics, breaking news, keeping in touch with friends, you name it. In fact, the growth in global social media users is continuing to climb, with over 76% of internet-using U.S. adults engaging on one or more social media platforms, according to Pew Research.

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5 Ways to Scale Your ABM Strategy

Adobe Experience Cloud Blog

Author: Vyoma Kapur So you’ve been tasked with running an account-based marketing (ABM) strategy that will target bigger deals that potentially close at a faster rate. You have thousands of accounts on your ABM list, selected by sales, marketing, or in tandem…but you’re a team of one. Sound familiar? Without burning the midnight oil or taking your budget through the roof, how do you make ABM happen?

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Top B2B and Consumer Content Marketing Minds & Advice

Adobe Experience Cloud Blog

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. In fact, it can be hard to distinguish the signal from the noise. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. While by no means an exhaustive or definitive list, it’ll get you started in the right direction.

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The Evolution of the Customer Lifecycle

Adobe Experience Cloud Blog

Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another. It’s essentially the different stages that buyers will go through as they interact with your brand—from initial awareness through to purchase and advocacy. Why is it important? It serves as a framework for your marketing team to think about their goals at each stage, map those goals to key measures of success, and develop the right content and campaigns to drive success for each of those

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 Do’s and Don’ts of Employee Advocacy

Adobe Experience Cloud Blog

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. Marketers are rapidly working to tap into this new marketing channel. While many have already started the process of building employee advocates, with few resources and peer examples, they’re writing their own playbooks

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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– ResearchCorp’s Demand Generation Adoption Survey. 91% of successful users agree that marketing automation is “very important” to the success of their overall

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5 Things to Include in Your Brand’s Content Guidelines

Adobe Experience Cloud Blog

Author: Mike Brown Let me tell you about the one time I got fired. Trust me, there’s a valuable lesson in here for marketers. I was 16 years old and had just landed a groundskeeper job at a summer camp. One day, I was given the very simple task of removing all the weeds along the entrance road. Easy enough, right? I spent the next three hours pulling what I thought were weeds.

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How to Thrive in Google’s New Mobile Search Index

Adobe Experience Cloud Blog

Author: Mike Tomita Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. With more than 3.2 billion people worldwide using the internet regularly and nearly 2.5 billion who do so from a mobile phone, according to data from eMarketer, this could have a huge impact on your brand’s SEO efforts. In the past, mobile search results were based on the version of your website that’s presented to a user when they visit via a desktop computer.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?