Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Have you seen the changes to the LinkedIn Company Pages? There is now a Product and Services tab that lets you feature everything about your company and what you sell. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new

Thought Leadership 133

Thought Leadership Marketing Mix Product Education 133

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Share Social media is intimidating to a large number of people. But the growth just keeps going for the users on the major social sites Facebook, Twitter and LinkedIn.

B2C 88

B2C Telemarketing Customer loyalty Marketing Mix 88

Doug Garnett

SEPTEMBER 30, 2010

Android manufacturers should love Apple — because Apple drives their demand. I’ve been fascinated by the success of Android based phones, their amazing growth curve, and the ability of the press machine to create hype around Android as the solution for all things mobile. Pretty impressive. Then I listen to people talk about Android. And am surprised that most of the time I don’t hear Android love.

Advertising 52

Advertising Advertisers Manufacturing Communications 52

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Have you seen the changes to the LinkedIn Company Pages? There is now a Product and Services tab that lets you feature everything about your company and what you sell. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new

Thought Leadership 132

Thought Leadership Marketing Mix Product Education 132

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

OCTOBER 19, 2010

Having a solid B2B social media strategy is key in attracting and converting qualified leads. With over 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy. Becoming proficient in Facebook marketing is an essential ingredient for modern marketing success. One of the most effective ways to utilize Facebook marketing for your B2B business is to create a fan page.

Whitepaper 131

Whitepaper Promotion User-Generated Product 131

Adobe Experience Cloud Blog

AUGUST 9, 2010

What resources do you use to learn more about improving your B2B marketing , increase leads and boost sales revenue? Likely whitepapers, blogs and presentations. But don’t forget the importance of videos. Smart videos matter to B2B marketers and provide vital information to raise the bar for your programs in an exciting and dynamic format. Here are 5 videos which apply to B2B marketers you shouldn’t miss: . 1.

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Whitepaper User-Generated Communications Branding 131

Adobe Experience Cloud Blog

APRIL 5, 2010

Iphone Apps for B2B Marketing. Recently on LinkedIn the American Marketing Association posted a question about how Apple’s new iPad can be useful for B2B marketers. There were a lot of negative comments, saying there will be no use or impact. I disagree. . I think the iPad will have a big impact on B2B marketing. In some ways I think it will be similar to the impact of a Smartphone, but in other ways it will be much better.

CRM 130

CRM Marketing Marketers Analytics 130

Adobe Experience Cloud Blog

AUGUST 5, 2010

There have always been “rules” around what day you should send email marketing messages. I’ve heard numerous timing strategies that all make logical arguments for their method. One rule I’ve been hearing a lot lately is “Never email on Fridays. Always email on Tuesday nights.” The theory behind the rule of thumb makes sense: email too early in the week and people are too busy with their actual work to open or focus on your message.

Email Marketing 128

Email Marketing Marketing Marketers 128

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. Building a brand through social strategies doesn’t happen overnight – it requires a sustained commitment using effective strategies for engagement and relationship building. This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements.

Whitepaper 126

Whitepaper User-Generated Marketing Marketers 126

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

B2C 122

B2C Buzz Marketing Marketing Mix Marketing 122

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

NOVEMBER 17, 2010

In this still challenging post recessionary environment, CEOs continue to be urgently focused on growth. As the leading Revenue Performance Management company, Marketo is laser focused on helping its customers become the revenue growth champions of the 21 st Century. Today I share the exciting news that Marketo has received $25M in venture funding, led by Institutional Venture Partners.

Finance 119

Finance Customer Thought Leadership Education 119

Adobe Experience Cloud Blog

NOVEMBER 8, 2010

Dreamforce is less than a month away- and everyone is starting to get pretty excited. If this is your first time attending, get ready for a great week ( plus, check out these first timer tips from Andrew Sinclair). And for those of you that have been to a previous Dreamforce, be excited for an even bigger and more spectacular event. To kick off the fun, I thought I would put together a list of things you probably didn’t know about this year’s event: There shouldn’t be lines for breakout sessio

Price 116

Price Place Product Marketing 116

Adobe Experience Cloud Blog

DECEMBER 16, 2010

by Andrew Spoeth Where is my company really at with social media ? And how can I move forward from a simple, experimental approach, to one where social media is impactful and fully integrated into the enterprise? One of the highlights from this year’s Dreamforce conference was a marketing session titled, Setting Your Social Media Strategy. Jamie Grennay, Salesforce.com’s senior director of social media, and Kira Wampler , the former group marketing manager of online engagement at Intuit, walked

Social Media Marketing 116

Social Media Marketing Communications Marketing Strategy Management 116

Adobe Experience Cloud Blog

DECEMBER 21, 2010

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 according to eMarketer. Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement. The problem with this is most B2B firms misunderstand social or end up implementing tactics without any strategy.

Social Media Marketing 115

Social Media Marketing Marketing Marketers Analytics 115

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Adobe Experience Cloud Blog

JUNE 1, 2010

While every marketing position likely requires a mix of writing, lead generation , public speaking, decision-making, networking, critical-thinking and researching skills, there are a few key skills that every marketer needs to have mastered. These include: Analytics skills – Take responsibility for your marketing. This includes creating the reports you need in order to make good decisions.

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Marketing Marketers Analytics Communications 114

Adobe Experience Cloud Blog

DECEMBER 6, 2010

In today’s still-challenging economic environment, where growth is the number one priority for most companies, the strategy of Revenue Performance Management is gaining traction. One outcome of this shifting focus is the steady emergence of the Chief Revenue Officer (CRO), a new C-level appointment with responsibility for all aspects of revenue performance.

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Transform Management Place Product 112

Adobe Experience Cloud Blog

DECEMBER 29, 2010

by Phil Fernandez Fortune Magazine recently anointed its “Businessperson of the Year.” The winner of this impressive accolade was Reed Hastings , the founder and CEO of Netflix. While I can’t argue at all with the selection of Mr. Hastings (he continues to confound the naysayers who love to predict Netflix’s imminent demise), what really caught my eye was the criterion the Fortune editors used in choosing their outstanding businessperson: What does it take to be at the top in business in 2010?

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Manufacturing Transform CMO Advertising 111

Adobe Experience Cloud Blog

MAY 16, 2010

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Here at Marketo, we’ve had our own fair share of B2B social media marketing success.

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B2C Social Media Marketing Promotion User-Generated 111

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Adobe Experience Cloud Blog

MAY 13, 2010

Marketers spend a lot of time (and money) delivering leads to sales teams. Of course, one big mistake – or even a series of little ones – can be the end of a potential sale. Ensure you avoid these 10 worst things you can do with a qualified sales lead in your lead nurturing efforts: 1. Repeated phone calls: There’s a firm line between nurturing a sales lead and harassing a prospect that all marketers have to respect.

Direct Mail 111

Direct Mail Management Communications Customer 111

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%).

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PR Communications Branding Customer 109

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

In a special event, as part of our Revenue Masters series , we brought together some of the top minds in B2B demand generation to answer this critical question. Marketing and sales experts, Jill Konrath, Craig Rosenberg, Sandy Carter and Jon Miller weighed in on the debate with their perspectives, as well as provided advice for marketing and sales alignment.

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Management Product Marketing Marketers 106

Adobe Experience Cloud Blog

DECEMBER 22, 2010

by Phil Fernandez Last week, I discussed the intensifying business imperative for growth , especially as companies large and small continue to grapple with the continuing aftermath of the worst recession since the Great Depression. In that post, I outlined several broad business strategies that smart corporations are now embracing to seize the day and accelerate their revenue performance and results as the economic recovery finally starts to pick up steam.

Transform 105

Transform Analytics Management Customer 105

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Adobe Experience Cloud Blog

SEPTEMBER 27, 2010

No matter what your role in B2B marketing , inspiration is something we can all use. As such, we’ve gathered 15 of the most inspirational quotes about our industry below. Check out the quotes now, from industry leaders including Seth Godin and Chris Brogan, and bookmark this page so it’s easy to find later when you need that extra bit of insight to guide you through the day: Seth Godin : The only way to consistently grow in B2B is to be better than very good.

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Whitepaper B2C Marketing Marketers 105

Adobe Experience Cloud Blog

JUNE 27, 2010

The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). With CRM, organizations benefit from increased operational effectiveness, easier access to data and improved collaboration.

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CRM Management Customer Product 105

Adobe Experience Cloud Blog

AUGUST 27, 2010

Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. To ensure you get the most out of your content marketing efforts, you must follow these six rules: It is not promotional – promotional materials will neither excite nor inspire, both critical com­ponents of content marketing.

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Whitepaper Content Marketing Marketing Marketers 105

Adobe Experience Cloud Blog

SEPTEMBER 8, 2010

Hate it or love it, email marketing is here to stay. According to a recent CSO Insights survey, email marketing was the top lead generation program based on quality and quantity of leads. So, the million-dollar question remains: How do I better leverage email marketing? Figuring out what works and what doesn’t work in your email marketing campaigns takes more than an educated guess, it requires patience and constant fine tuning.

Email Marketing 105

Email Marketing Marketing Marketers Education 105

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Adobe Experience Cloud Blog

JUNE 9, 2010

Top B2B marketers understand two key objectives 1) Building new business and 2) Becoming a thought leader. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. In addition, a third of respondents felt thought leadership would be the best way for providers to market services in next 3-5 years.

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Thought Leadership CRM Social Media Marketing Digital Marketing 105

Adobe Experience Cloud Blog

JUNE 28, 2010

This week I listened to Umberto Milletti and Phil Fernandez, CEOs from Insideview and Marketo, give presentations about their expectations of Marketing. It was a powerful presentation that gave a true glimpse into the thoughts of a CEO. And don’t take my word for it- over 1700 people registered, with hundreds attending, over 100 questions, and about 100 tweets.

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CMO Marketing Marketers Management 105

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. With thousands of people registered for these events, I’ve decided to provide a summary of the three presentations for any that couldn’t attend.

Email Marketing 103

Email Marketing Whitepaper Marketing Marketers 103

Adobe Experience Cloud Blog

JUNE 9, 2010

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. I appealed, somewhat humbly, to my readers of the Modern B2B Blog to explain that this was not to promote Marketo, but rather, share our own demand generation and lead management processes.

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Management Promotion Customer Marketing 103

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Marketing