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A guide to choosing the most effective social media networks for your brand

Sprout Social

While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. That number climbs even higher for Gen Z. Though 68% of social users have a TikTok profile, that number skyrockets to 86% for Gen Z and 73% for Millennials.

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How live social shopping is driving brand results

Sprout Social

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true?

Branding 117
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The Case of “Dark Socials” - Tracking the Untraceable

Set Up

These tools, like Brandwatch, Mentio, Meltwater, and Talkwalker, allow marketers to pick up on mentions of their Brand or products that happen in these semi-private or open platforms, giving a window into hidden conversations and insightful feedback. Read more: It’s Giving… Marketing to Gen Z

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How social media changed the sports marketing game

Sprout Social

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy. million views on TikTok.

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Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content.

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25 Aussie TikTok creators brands should know in 2025

Sprout Social

She quickly rose to internet fame through TikTok, inspiring millions with her energy and creativity. Her TikTok content often delves into relatable moments and Aussie nostalgia, forming a witty commentary that Gen-Z audiences especially love. Her content blends fashion, nostalgia and no-gatekeeping energy.

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Golfcore Is Taking Over TikTok: What Brands Should Know

Traackr

Blog Read the latest product news, trend analysis and editorial rifts on the blog. Creators who already reach your target customers are placing products in new, relevant settings. It’s led by women creators (with highly skewed Gen Z audiences) who are turning golf into an aesthetic.

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