Martech

SEPTEMBER 19, 2024

AI can gather data and make predictions from past events, but it still can’t match the strategic insights or emotional understanding experienced human marketers provide. This limitation is clear in thought leadership content, especially LinkedIn, where fresh ideas and innovative perspectives are key. billion by 2033.

PR 135

PR Law Energy Thought Leadership 135

Hubspot Marketing

DECEMBER 18, 2024

Thought leadership. You establish your brand as a thought leader in the space. This fill the gap approach not only helps you offer value to your audience but also allows you to establish yourself as a thought leader in your niche. When youre the first to address a trending or underserved topic, search engines reward you.

Marketing Strategy 109

Marketing Strategy Thought Leadership Marketing Marketers 109

Adobe Experience Cloud Blog

JANUARY 22, 2020

The overall way that people want to consume content has changed significantly,” says Jeff Wedren , associate vice president of global marketing at PowerObjects. Bonus: It saves you and your sales team time and energy, as you won’t have to spend so much time aggressively selling. People are busy.

Thought Leadership 161

Thought Leadership Energy Education Global Marketing 161

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.

New Markets 152

New Markets Thought Leadership Marketing Marketers 152

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketing Marketers 105

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Aligning these other areas of change to the active implementation energy can multiply the positive impacts of change within your organization. Sally knows collaboration is critical but doesn’t get enough energy from the team to foster a collaborative environment.”. Marketing can confidently take her place at the big table.

Energy 90

Energy Transform Thought Leadership Marketing 90