OnPassive Marketing

AUGUST 17, 2022

Event marketing is a perfect example of how the event industry has seen a lot of changes and growth over the past few years. Here are five steps to creating a successful event marketing strategy. Marketing Strategies: 1. Creating a Vision For Your Event Marketing Strategy. Financing Your Event.

Event Marketing 74

Event Marketing Marketing Strategy Finance Entertainment 74

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

His session was entertaining but also practical as it concluded with ten tips for mastering tone of voice, one of which was to ‘fire your good writers’! The audience was entertained, informed and most of all had plenty to think about! Event Marketing b2b Consumer' Adapt, Don’t Respond.

Entertainment 132

Entertainment Thought Leadership Event Marketing Digital Marketing 132

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Entertaining”. Event Marketing' Informative B. Confusing D.

Thought Leadership 134

Thought Leadership Event Marketing Marketing Mix Entertainment 134

Martech

MAY 23, 2022

” With so many people working remotely or in hybrid positions, event marketers often find themselves competing with other virtual experiences. There are simply too many distractions vying for audiences’ time, whether it be social media, entertainment channels, educational videos or other kinds of content.

Event Marketing 120

Event Marketing Entertainment Marketing Marketers 120

Marketing Insider Group

MAY 23, 2021

Here are some ideas worth considering in your plans to level up engagement and get optimal participation from your attendees: Use an Event Platform With Top-notch Engagement Features. Plan Event Content To Resonate With the Audience. Use Entertainment, Gamification, and Incentives. Use Entertainment and Gamification.

Entertainment 143

Entertainment Food Education Communications 143

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. When it comes down to it, advertisements and social media strategy simply aren’t enough in today’s evolving world of marketing.

Thought Leadership 134

Thought Leadership Marketing Marketers Event Marketing 134

Adobe Experience Cloud Blog

MARCH 9, 2015

The Engagement Lounge is set to be the hottest marketing lounge in Austin this March, with 12 content sessions featuring top level marketers from brands like GM, Philips, esurance, Mashable and many more. Event attendees will be treated to a variety of entertainment, from themed cocktails to an interactive GIF Photobooth.

PR 132

PR Thought Leadership B2C Food 132

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

All of that is a testament to the skill of Founders Entertainment, the festival promotion company behind Governors Ball, and more broadly the genius of experiential marketing or engagement marketing. So-called brand activations, like those on-site at Governors Ball, are the predominant way to make that happen.

Branding 132

Branding Millennials Entertainment Marketing 132

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Event Marketing 128

Event Marketing Food Millennials Entertainment 128

Hubspot Marketing

SEPTEMBER 16, 2022

Entertainment and media companies like Complex and Genius often use Twitter Spaces to host live interviews with musicians and give fans opportunities to ask questions directly. If you're trying to market to Gen Z, platforms like Twitch and TiKTok are likely more worth your time.

Gen Z 134

Gen Z Influencer Marketing Entertainment Marketing 134

Hubspot Marketing

MAY 14, 2019

Email Marketing. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

But it was also a highly entertaining piece of content that took the internet by storm. This entertaining form of video content works gangbusters. Create In-Person Events. Event marketing is another initiative that can seem expensive. It was an introduction to their brand and story, sure. But it doesn’t have to be!

Direct Mail 135

Direct Mail Real Estate Entertainment User-Generated 135

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? Virtual event history.

Thought Leadership 141

Thought Leadership Marketing Marketers Whitepaper 141

AWeber

NOVEMBER 21, 2023

This post explores key event email marketing examples and strategies to help. When a survey asked event marketers their most effective strategy for getting the word out, the results were interesting: The best strategy wasn’t word-of-mouth. Over 75% of the event marketers polled said email marketing was their preference.

Email Marketing 120

Email Marketing Logistics Event Marketing Marketing 120

Adobe Experience Cloud Blog

JANUARY 5, 2017

This was a success on both sides—the contest drove many new names and those who participated received entertaining or educational content. Here’s an example of a referral campaign that we ran for our annual event, Marketing Nation Online. Polls and Surveys. Discount Codes.

Thought Leadership 134

Thought Leadership User-Generated Promotion Marketing Automation Platform 134

Marketing Insider Group

NOVEMBER 12, 2019

AR technology is a more attractive and practical option for many event organizers because the technology is more affordable and accessible (AR apps can be used on any smartphone) and it offers a huge range of possibilities. Mindfulness and Wellness. 2020 may be the year we say goodbye to a culture of “hustle and grind”.

Millennials 111

Millennials Event Marketing Food Entertainment 111

Marketing Insider Group

JULY 29, 2021

Most event speaking sessions end with Q&A which usually last only about 5 – 10 minutes. However, this means only a few questions can be entertained during such a short time. As a result, many will leave the event with questions still in their mind. Dedicated Q&A Session.

Entertainment 140

Entertainment Marketing Plan Place Management 140

Marketing Insider Group

SEPTEMBER 3, 2013

Include conference topics aligned with hot topics, upcoming publications of books or white papers, release of blockbuster entertainment events, issuance of government regulations or dates of special hearings, seasonal or cyclical events, marketing campaigns, etc.

Content Marketing 109

Content Marketing Whitepaper eBook Marketing 109

Rock Content

MAY 5, 2020

In response to Coronavirus, and amid the fear of attending and sponsoring large events, many marketing teams are now forced to switch gears and think of alternative tactics away from event marketing, to accelerate pipeline while keeping the health of others in mind. Dave Gerhardt, Privy.com.

Manufacturing 124

Manufacturing Food Promotion Education 124

Martech

MARCH 10, 2023

The deal has the company’s advertising business, Best Buy Ads , providing Roku with data it can use to target its marketing. brand sales for Roku Media, said in a statement.

Entertainment 102

Entertainment Retail Advertising Advertisers 102

Hubspot Marketing

JANUARY 7, 2024

Event Marketing Company-run events are a popular way to interact with and entertain potential customers and clients. Event marketing brings together your community, delights your customers, and puts a friendly face to your brand name — especially for B2B marketers.

Copywriting 130

Copywriting CMO PR Social Media Marketing 130

Marketing Insider Group

MAY 5, 2021

It just means you need to market to serious prospects and convince them that the event will be worth their investment. Deliver engaging content that connects with leads in a meaningful way while also entertaining and compelling them to take action. Virtual Events Attract Top-of-Funnel Prospects. Source: Bizzabo.

Marketing 140

Marketing Marketers Communications Education 140

Martech

SEPTEMBER 7, 2022

This new dynamic creates many challenges for the event marketer that immersive technology can help tackle. If you’re looking for tips on leveraging XR and immersive technology for your next event, check out my post, 10 Things to Consider When Using XR for Your Event. ” Get MarTech! In your inbox. SUBSCRIBE.

Marketing 115

Marketing Marketers Communications Education 115

Rock Content

JULY 11, 2016

Publishers and marketers will broadcast the pinnacle of athleticism to millions of global fans until the tournament concludes on August 21. These two events reach massive audiences who are inclined to. engage with entertaining content highlighting the most impactful moments of the tournaments. ” Step 4: Be Entertaining.

Entertainment 63

Entertainment Transform User-Generated Marketing Plan 63

Marketing Insider Group

NOVEMBER 9, 2020

You can have this content on the event’s main agenda or make it an additional session for attendees to join. For the purpose of entertainment and engagement, you can have artists perform at your virtual event. A moderator engages a guest to share deep insights around some issues of interest. Artist Virtual Performance.

Thought Leadership 130

Thought Leadership eBook Entertainment Product 130

Vertical Response

MARCH 20, 2023

Event marketing is even easier when you take advantage of email automation, which allows you to schedule a series of emails upfront and frees your time to focus on other marketing efforts. Make your next event a success by automating the following seven emails designed to boost attendance and drive ticket sales.

Food 59

Food Entertainment Event Marketing Marketing 59

Pam Didner

APRIL 16, 2021

Meanwhile, Event marketing is likely to take on a hybrid model with in-person and online components moving forward which will impact attendee pricing models and content distribution. The event industry will have a strong comeback in the near future. If you are event marketers, just get ready!! in February?

Marketing 96

Marketing Marketers Communications Manufacturing 96

Marketing Insider Group

JUNE 14, 2020

Include conference topics aligned with hot topics, upcoming publications of books or white papers, release of blockbuster entertainment events, issuance of government regulations or dates of special hearings, seasonal or cyclical events, marketing campaigns, etc.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Extra Branding Opportunities: If you have some extra clams to spend at the event to meet sponsorship dollar requirements or you want to make a stronger branding impact with this particular audience, try some of the following strategic logo placements: Lanyards. Gala Entertainment. Hotel Room Key Cards. Charging Stations. Meal Breaks.

Thought Leadership 134

Thought Leadership Fashion Marketing Mix Entertainment 134

Pam Didner

OCTOBER 15, 2022

However, I know many event managers thrive on managing complex events. Therefore, I have high respect for event marketing professionals who manage events with ease and don’t freak out when things go wrong. Event management is teamwork. Event goals. Event theme or tagline. Content tracks.

Management 83

Management Promotion Event Marketing Entertainment 83

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Martech

JULY 28, 2021

Panasonic has a lot to be proud of in terms of the products they have in the marketplace, from new food technology solutions to the projectors that build entertainment experiences for amusement parks. In search of BETAs. But bragging about their tech this isn’t the best way to begin a conversation with customers.

Food 112

Food Thought Leadership Manufacturing Analytics 112

Marketing Insider Group

JANUARY 15, 2020

Before the headline speaker takes the stage, warm up the audience with some great high energy walk-up music, an entertaining hype video, or a dynamic introduction. Before Your Speaker Takes the Stage, Warm Up the Audience. Your goal is a memorable experience in every way – so set the scene for your speaker with a great opening act.

Energy 106

Energy Non-Profit Food Entertainment 106

Marketing Insider Group

JANUARY 29, 2020

As well as these key qualities, you need to think carefully about what exactly you want your audience to get from each speaker: education, entertainment, or inspiration? Just make sure that each of your potential speakers has something valuable to offer your audience. Or maybe a combination of all three ?

Transform 102

Transform Entertainment Education Place 102

Hootsuite

JUNE 26, 2019

Think of live tweeting as an informative and entertaining play-by-play of the event. Live tweeting sets the tone and shape of the online conversation around your event. It’s useful for capturing performances, or timely discourse, like at conferences, debates, and speaking events. Live tweet.

Promotion 111

Promotion User-Generated Price Energy 111

Econsultancy

MARCH 9, 2022

I recently spoke with the company’s CEO, JR Sherman, to discuss his industry, the impact of the pandemic and “navigating the most significant advancement in experiential marketing since the internet was embraced in the late nineties.” ” What are the key pillars of effective event marketing?

Event Marketing 52

Event Marketing User-Generated Entertainment Marketing 52

Duct Tape Marketing

JUNE 16, 2017

Successful evergreen video content usually does one of two things: Entertain your audience. With event marketing, your audience is all in one place. Not only will this give you topic ideas for your content, but can help you optimize your overall marketing message. Educate with actionable advice. Yours must do the same.

User-Generated 69

User-Generated B2C Entertainment Place 69