Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.

Gen Z 97

Gen Z User-Generated Millennials Transform 97

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 48

Millennials Entertainment User-Generated Marketing 48

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 Nintendo Entertainment System (NES).

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Martech

FEBRUARY 22, 2023

Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% About 60% of TikTok users in the U.S. are 50 and up.

Gen Z 120

Gen Z Millennials User-Generated Marketing 120

Digital Marketer

SEPTEMBER 6, 2022

Their demographics are primarily youngsters and millennials; GenZers and Millennials still make up the bulk of the TikTok audience. From an easy tutorial, how-tos, simple hacks, and tips are all displayed in an entertaining short video. Click Here. However, some baby boomers are finding a place in the video-making app.

Gen Z 78

Gen Z Millennials Entertainment User-Generated 78

Martech

JUNE 2, 2022

“TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok in a release. How long that will last, who knows?

Gen Z 105

Gen Z Millennials Entertainment Digital Marketing 105

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 144

Gen Z Millennials Inbound Marketing Entertainment 144

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One-third of millennials regularly listen to podcasts. ( Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than older generations. (

Gen Z 113

Gen Z Advertising Advertisers Millennials 113

Buffer Marketing

APRIL 4, 2024

So, whether you're a TikTok skeptic or a die-hard fan, get ready to be inspired by these companies that have cracked the code on making serious business seriously entertaining. Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7% of its US user base to be exact.

Gen Z 87

Gen Z User-Generated Entertainment Millennials 87

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. It’s important to note that Millennials are the “mobile-first” generation.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Sprout Social

NOVEMBER 12, 2023

Reach new audiences If your business is looking to appeal to a new target demographic, such as younger consumers like Millennials or Gen Z, partnering with another company that has an established customer base enables your brand to get in front of audiences that you haven’t been able to reach before.

Branding 112

Branding Fashion Gen Z Entertainment 112

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. As a consumer, I love how effortless shopping can now be. Active community engagement drives social selling success.

Gen Z 107

Gen Z Inbound Marketing User-Generated Entertainment 107

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. Influencers are generally considered to be experienced peers who are knowledgeable, trustworthy, and entertaining.

Gen Z 104

Gen Z Direct Mail User-Generated Millennials 104

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z 52

Gen Z Millennials Health Transform 52

Neil Patel

FEBRUARY 23, 2021

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. Similarly, we can expect Gen Alpha to reject traditional forms of marketing , much like their Millennial parents did not long ago. Baby boomers brought significant economic influence. Generation Alpha Education Trends.

Millennials 128

Millennials Health Education Gen Z 128

Hubspot Marketing

SEPTEMBER 12, 2023

Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials. In essence, social media search optimization is an effective strategy for brands to build and maintain a strong online presence while driving brand awareness to new heights.

Gen Z 119

Gen Z Product User-Generated Millennials 119

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. Generation X is interested in past events, entertainment, pop culture, and music.

Millennials 127

Millennials User-Generated Shoppers Transform 127

illumin

SEPTEMBER 29, 2023

While it’s important to measure success from a marketer’s perspective( looking at audience size and download numbers) it’s equally important to measure the success of an ad based on how entertaining it is. The average podcast listener is also typically a well-educated, millennial, according to Edison Research.

Advertising 52

Advertising Advertisers Entertainment Millennials 52

Hubspot Marketing

AUGUST 22, 2022

As a marketer, this means that, if you haven’t already, you need to prioritize this for Gen Z and even younger millennial audiences. We may not always prioritize it over experience and entertainment (as seen with our usage of TikTok), but don’t believe that you can do anything with our data, and we won’t mind.

Gen Z 98

Gen Z Entertainment User-Generated Retail 98

Adobe Experience Cloud Blog

MARCH 26, 2020

While Gen Z is said to have a shorter attention span than Millennials, it’s important to understand that trait in context. When Gen Z takes time to unwind or needs a mood improvement or just to be entertained, video is the medium of choice with YouTube providing the go-to mental boost. Make it real. Make it practical.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend.

Customer 52

Customer Millennials Transform Gen Z 52

Sprout Social

NOVEMBER 21, 2022

Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Their digital and creative solutions help global brands optimize their social entertainment and commerce strategies. Dash Hudson. Case study: Mecca. Case study: Samsung.

Gen Z 114

Gen Z Transform Retail Entertainment 114

Neil Patel

MARCH 19, 2021

In fact, they were the largest generation in history until millennials surpassed them. Why not focus on millennials and Gen-X instead? They’re not wasting the day away watching videos for entertainment like younger generations might. Baby boomers were born between 1946 and 1964. percent share as of 2019. What are they watching?

Millennials 145

Millennials Advertising Advertisers Entertainment 145

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. Let's face it, millennials are becoming the decision-makers. Brands need to figure out how to not only educate, but also entertain.

Branding 104

Branding Video Marketing Millennials B2C 104

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. Use the principle of "entertainment-first". Remember that TikTok is an entertainment platform first and foremost. As noted earlier, Gen Z — a primary audience on this app — favors authenticity more than their millennial counterparts.

Gen Z 101

Gen Z Entertainment Non-Profit Education 101

Hubspot Marketing

NOVEMBER 26, 2019

As of late October 2019, TikTok was the Top Free App in the Entertainment section of the Apple App Store. While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. By February 2019, TikTok hit 1 billion downloads, beating Instagram and Facebook in app stores. Demographics.

Gen Z 142

Gen Z Entertainment Millennials Advertising 142

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Caffeine's biggest investor to date is 21st Century Fox.

Gen Z 144

Gen Z Entertainment Millennials Marketing 144

Neil Patel

DECEMBER 29, 2020

Memes Entertain Your Audience. Users are most engaged on social media when they’re entertained. You can make memes that simply entertain and relate somehow to your audience. Although many of their memes tie to their brand, they’re not afraid to throw in a funny meme just to keep their audience entertained.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Girl Power Marketing

SEPTEMBER 30, 2021

Older Millennials are also flocking to the app, with over 18% signing up. From Entertainment to Money Maker. While the primary purpose of TikTok remains entertainment, it’s no secret that it’s a real money maker. Users between the ages of 45 and 54 make up nearly 15% of TikTok subscribers. of users are over the age of 65.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Econsultancy

JANUARY 27, 2022

trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. This is only going to continue. Accenture research from early this year forecasts that shopping on social media will grow three times as fast as ecommerce itself to reach $1.2

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. Like YouTube, Facebook boasts a massive audience spanning multiple age groups, although Millennials take up the largest share. In fact, it's nearly impossible to talk about video marketing without mentioning the behemoth that is YouTube. Facebook Live.

Video Marketing 117

Video Marketing Branding User-Generated Millennials 117

Marketing Insider Group

SEPTEMBER 29, 2020

Some of the best blogs use content ideas only loosely related to their niche to reach a wider audience and be more entertaining. By tuning into trending topics including turmeric lattes and CBD beauty products, the blog turns out entertaining and informative content with a high shareability factor. SPARK by ADP.

Content Marketing 144

Content Marketing Branding Pharmaceutical Real Estate 144

Content Marketing Institute

FEBRUARY 5, 2019

They make the experience entertaining, valuable, and memorable for viewers: Branded content campaigns excel when it comes to capturing audience interest, but they also are well-suited to contributing to lower-funnel goals. BMO Harris Bank offers a lesson on engaging millennials. Click To Tweet. In the name of brand love.

Branding 100

Branding Millennials Entertainment Transform 100

Neil Patel

DECEMBER 28, 2021

Entertainment was another balm in a complicated year. While these searches can entertain, they can also inform your content strategy, by helping you create content that users are likely to be interested in. In 2019, Gen Z officially outnumbered millennials, tallying 32.2 percent of the world’s population.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Hubspot Marketing

NOVEMBER 21, 2022

For example, platforms like Twitch and TikTok are challenging for companies to navigate because users rely on those spaces for community and entertainment. Most content creators are Millennials and Gen X; however, more Gen Zers are starting to take root in the creator economy.

Gen Z 83

Gen Z Millennials Inbound Marketing Entertainment 83

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Quick Takeaways. billion monthly active users.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145