Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. A whopping 36% of consumers have found and purchased products the same way. Consumers Find Products Through Short-Form Videos @tacobell beefy crunch burrito = the moment.

Gen Z 124

Gen Z Product User-Generated Millennials 124

Marketing Insider Group

NOVEMBER 21, 2023

Nintendo and Amazon understood the ageless principle that your product is not what you sell. Find out why your product is not what you sell. The Reasoning Behind Why Your Product Is Not What You Sell A lot of marketing is practical psychology. Kodak lost sight of the fact that your product is not what you sell.

Product 89

Product Real Estate Thought Leadership Entertainment 89

Search Engine Land

FEBRUARY 21, 2024

Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. Showcasing products on streaming shows is a chance for brands to expand their reach and engage with a highly-engaged audience. Why video matters. Why we care. Grand finale.

Entertainment 124

Entertainment Search Marketers Product Branding 124

Jeff Bullas

MARCH 1, 2023

To date, Microsoft has amassed 463,353 followers on Facebook – and that’s only counting their main company page, not the separate pages they have dedicated to their products and services including Windows, Windows Phone, Bing, Office, Internet Explorer and Xbox. More inbound links, more traffic and more sales.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. B usinesses are adding video production to their marketing strategy at an ever-increasing rate.

Product 135

Product Branding Entertainment Promotion 135

Ariyh

FEBRUARY 13, 2023

You will drastically reduce returns of your product and cut your costs. 🎓 Findings Framing the second product in a promotion as a free gift, instead of as part of a bundle package, makes people less likely to return the products. excitement of trying something new, being entertained). 9 vs. 6.10/9) 9 vs. 6.10/9)

Product 52

Product Promotion Shipping B2C 52

Hubspot Marketing

MAY 1, 2023

Two in three Facebook users are on it to keep up with friends and family, 43% use it to share pictures and videos, and 26% go to Facebook simply for entertainment. YouTube users seek out entertainment, education, and inspirational content. About one in five YouTubers use the app to keep up with brands and products.

Gen Z 120

Gen Z Entertainment Education Social Media Marketing 120

Adobe Experience Cloud Blog

SEPTEMBER 7, 2018

Whether it’s your colleague wanting to talk about last night’s sports game, your boss requesting a last-minute status report, or the many phone calls scheduled for the day; all of these things add up and affect your productivity. To be productive and get more done, you need to control your time. Your time is finite.

Product 117

Product Thought Leadership Energy Entertainment 117

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. This approach is invaluable for in-depth reviews of new or upcoming products to blend technical insight with practical knowledge.

Transform 93

Transform Entertainment Fashion Education 93

Hubspot Marketing

APRIL 5, 2024

When I was growing up, QVC was the channel my mother would watch to discover new products and deals. I can't scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. So what is TikTok Live Shopping, and is it the new QVC?

Gen Z 95

Gen Z Millennials Entertainment Manufacturing 95

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. When you think of TikTok, what’s the first thing that comes to mind?

Branding 106

Branding Entertainment Advertising Advertisers 106

Unbounce

SEPTEMBER 11, 2023

And that’s exactly what production company World of Wonder did, using AI. As the production company behind mega-hit shows like RuPaul’s Drag Race , the World of Wonder team didn’t have the time and resources to experiment with AI optimization and truly see what their landing pages are made of. But how’d they do it, exactly?

Product 59

Product User-Generated Fashion Entertainment 59

Calvyn Lee Blog

JANUARY 28, 2024

Limit Your Self-Promotional Posts To promote on Reddit without getting banned, if a subreddit does not allow self-promotion, avoid directly promoting your business, products, or services. Avoid Direct Links to Your Website When mentioning your business, products, services, etc., Build credibility first before trying to promote.

Promotion 242

Promotion Entertainment SEO Education 242

Unbounce

SEPTEMBER 11, 2023

And that’s exactly what production company World of Wonder did, using AI. As the production company behind mega-hit shows like RuPaul’s Drag Race , the World of Wonder team didn’t have the time and resources to experiment with AI optimization and truly see what their landing pages are made of. But how’d they do it, exactly?

Product 52

Product User-Generated Fashion Entertainment 52

Jeff Bullas

JANUARY 29, 2023

We use the internet to find information via search engines, get our entertainment and buy goods and services online. Instead of watching television we now stream our video entertainment via the internet. There are many technology tools that can help freelance writers be more productive and successful in their work.

Entertainment 217

Entertainment User-Generated Communications Management 217

Hubspot Marketing

SEPTEMBER 27, 2023

In this role, Grainge supports the development of new products, brand growth, and community-building. Earlier this year, when Grainge quickly gained popularity on TikTok after the extensive coverage of her wedding, the Nudestix products used by Grainge’s makeup artist on her wedding day saw a 2,849% spike in sales.

Branding 98

Branding Entertainment Advertising Advertisers 98

Hubspot Marketing

JANUARY 1, 2024

The market size of AI use in media and entertainment reached $19.8B Jonathan sees three forces driving AI to be even more embraced in media orgs this year: Efficiency Creating value for consumers is the unchanging rule in the media and entertainment world. This is the year m edia leaders, creators and operators start to make AI work.

Entertainment 106

Entertainment Price Product Branding 106

Sprout Social

APRIL 9, 2024

If your core purpose of social is top-of-funnel brand awareness, then allow your teams to focus on entertaining their audience. If it’s to drive product or service awareness then it should be a mix of entertainment, edutainment and product / service consideration.

CMO 89

CMO Entertainment Communications Branding 89

Martech

SEPTEMBER 25, 2023

Units in the BrightLine suite of ad products plug into Samsung’s user interface and smart TV operating system, complementing Samsung Ads’ existing inventory of in-stream, native and cross-platform ads. Early adopters. Why we care. Traditionally, TV ads have been a passive experience.

Entertainment 122

Entertainment Advertising Advertisers Product 122

illumin

APRIL 9, 2024

What so many marketers get wrong is they create a short reel highlighting product features, instead of a narrative that lasts with the audience. While product features are important, they make a streaming ad uninteresting, easily forgettable, and create frustration with the audience.

Advertising 59

Advertising Advertisers Entertainment Place 59

Hubspot Marketing

DECEMBER 28, 2023

The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. In this ad, HubSpot uses entertainment to sell the benefits of its CRM without being too salesy. Another wonderful touch is how the ad prioritizes narrative over product placement.

Video Marketing 108

Video Marketing Advertising Advertisers Entertainment 108

Search Engine Land

MARCH 1, 2024

They help you build connections with your target audience by creating informative, inspiring and entertaining content. They provide a consistent framework for creating content that educates, inspires, entertains and fosters connections with followers. What is a content pillar? Experiment, analyze and experiment some more.

Branding 116

Branding Entertainment SEO Education 116

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. However, promotional and entertaining content don’t have to be mutually exclusive.

Gen Z 112

Gen Z Branding Millennials Transform 112

illumin

FEBRUARY 13, 2024

Every marketer knows that the Super Bowl is the biggest showcase for advertisers in the US, making for some of the most exciting and entertaining ads of the year. The top 7 ads of Super Bowl 2024 These are some of the most eye-catching and entertaining ads of 2024’s Super Bowl. million viewers watching at home.

Entertainment 104

Entertainment Advertising Advertisers Management 104

Martech

OCTOBER 10, 2023

The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail. Product feeds for retailers. Demand Gen is an effective tool when it comes to reaching new audiences and offers more creativity than its predecessor.

Entertainment 116

Entertainment Retail Advertising Advertisers 116

Buffer Marketing

APRIL 4, 2024

So, whether you're a TikTok skeptic or a die-hard fan, get ready to be inspired by these companies that have cracked the code on making serious business seriously entertaining. Demonstrate your expertise While TikTok is known for its entertaining content, it's also a platform where users go to learn and be inspired.

Gen Z 87

Gen Z User-Generated Entertainment Millennials 87

Search Engine Land

JANUARY 5, 2024

It includes keywords in 10 categories: Automotive Ecommerce & Retail Entertainment Fashion & Apparel Finance Food & Beverage Health & Wellness Legal Technology & Electronics Travel & Hospitality Read the analysis here: Research Study – The Impact of Google’s Search Generative Experience on organic rankings Dig deeper: (..)

Finance 143

Finance Fashion Food Health 143

Search Engine Land

JANUARY 18, 2024

These show up for ecommerce products in SGE and AI-driven shopping experiences. New Google SGE insights: Content formats, YMYL, product views The report. Reviews: Clickable snippets taken from full reviews are now being shown across all industries. Perks: A perk could be free delivery or stock status. AI has an opinion. Dig deeper.

Finance 131

Finance eCommerce User-Generated Entertainment 131

Rock Content

SEPTEMBER 8, 2023

The entertainment industry, a realm of creativity and innovation, is currently facing an unprecedented challenge: writers and actors have united in a collective endeavor, engaging in strikes that are sending shockwaves through the landscape of movie marketing. But how does this impact the advertising of film productions?

Transform 86

Transform Entertainment Marketing Marketers 86

Search Engine Land

OCTOBER 10, 2023

Discovery campaigns only allowed images, carousels, or product data feed for creatives, however, Demand Gen lets you use videos, including both regular YouTube videos and Shorts, giving advertisers more choice when it comes to creating content that will appeal most to their audience. Product feeds for retailers. Engaging new audiences.

Customer 128

Customer Entertainment User-Generated Retail 128

Hubspot Marketing

MAY 16, 2023

The strike has also delayed production for many scripted shows. Beyond production, this strike could have a major impact on the TV industry’s bottom line. In 1988, members of the WGA went on strike for 153 days due to disagreements with the AMPTP over residual payments, creative rights, and production cost cuts.

Advertising 101

Advertising Advertisers Entertainment Marketing 101

Buffer Marketing

APRIL 16, 2024

  Our retail stores succeeded because we were able to deliver an entire brand experience rather than just be content to try and sell products. Whereas our accounts used to be all about glossy pictures of our products, we started looking for creative ways to make customers feel like they were enjoying a relaxing day shopping IRL.

Retail 90

Retail Entertainment Promotion Product 90

Hubspot Marketing

NOVEMBER 15, 2023

In other words, social media users want to socialize and social media platforms want to sell, leading to a misalignment between a product and its customer base. However, social media platforms need users to spend as much time on their apps as possible and to continue buying from advertisers in order to remain profitable.

Non-Profit 139

Non-Profit User-Generated Law Entertainment 139

Hubspot Marketing

APRIL 18, 2022

With a witty pun off Kanye West’s album “808s and Heartbreak” and a record animation, the website briefly entertains and then sends visitors back to the page they came from. The 404 page for Clorox cleaning products rotates between three lighthearted photos to signal to visitors that they’ve made a misstep. Hot Dot Productions.

Entertainment 145

Entertainment Place Shipping Branding 145

Neil Patel

SEPTEMBER 6, 2021

With innovative products, services, and brands being added to global commerce every day, it’s becoming an increasingly crowded market to operate in. Choosing a smaller platform that caters to high-intent customers will help you cut through some of the noise and deliver a high-quality product or service. Less Competition.

B2C 139

B2C Entertainment Non-Profit Transform 139

Hubspot Marketing

AUGUST 29, 2022

If you market B2C brands, or products that would be used specifically in the home, this is important to keep in mind if financial uncertainty continues. Essential Personal Care Products. This doesn't necessarily mean there will be a complete pause in retail, entertainment, or other non-essential services. The good news?

Entertainment 122

Entertainment B2C Price Marketing 122

Buffer Marketing

FEBRUARY 14, 2024

With a rich entertainment and digital media background, Coco offers invaluable insights and tips through engaging discussions. This podcast offers listeners a deep dive into the minds of their favorite entertainers, providing both inspiration and insight into creativity.

Entertainment 96

Entertainment Health Influencer Marketing Education 96