Martech

MAY 18, 2023

However, each type of event also requires a different approach when it comes to generating and following up on those leads. Webinars and podcasts, for example, are great for delivering thought leadership and establishing your brand as an authority in your space.

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Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. The post Is Your Marketing Data Missing Your Most Powerful Data Set?

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Adobe Experience Cloud Blog

APRIL 4, 2015

While incredibly valuable to the event marketer, push notifications need to be relevant and timely. Event Marketing Mobile Marketing b2b Consumer' Push notifications allow you, per your attendee’s permission, to send a message to their mobile device that pops up on their screen.

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Adobe Experience Cloud Blog

DECEMBER 17, 2014

Marketers today (and really, all customers) want to be impressed by big, bold ideas, actionable takeaways and have space to connect with each other. Plus, exhibiting at one of these marketing events as a company is the perfect way to showcase your thought leadership, personality, and brand. Let us know!

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Adobe Experience Cloud Blog

JULY 3, 2014

Open up the interactive map here: Marketing Nation Roadshow Map. The Marketing Nation Roadshow [Interactive Map] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing'

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Adobe Experience Cloud Blog

JUNE 1, 2016

Author: Mary Kate Francis Even if you aren’t an event marketer, if you’ve ever planned a vacation or thrown a party, you know that things will happen that are out of your control. If you’ve ever planned an event, however big or small, then you have an idea of the sort of adaptability and resourcefulness that event marketers need.

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Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. So, consider complementing your digital strategies with event marketing — and one very cool idea is the concept of a hosting a lounge. Event Marketing b2b'

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Adobe Experience Cloud Blog

APRIL 6, 2021

The post Discover All the Reasons to Attend Adobe Summit 2021 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Click here to register for free.

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Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. The post 4 Signs Your Experiential Marketing Lacks Purpose appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

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Transform Event Marketing Analytics Thought Leadership 142

Adobe Experience Cloud Blog

MARCH 11, 2015

Event Marketing Infographic b2b Consumer'

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Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Events for Everyone! How Industry Conferences Shape Your Organization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing b2b Consumer' Share your experiences in the comments below.

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Adobe Experience Cloud Blog

APRIL 24, 2015

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads.

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Adobe Experience Cloud Blog

JUNE 19, 2020

Let’s take a look at some of the ways you will be able to use Predictive Audiences and how it transforms everyday marketing fundamentals for all marketers and revenue strategies. Maximizing Registrations and Attendance for Events. Crafting an invite list for live events and webinars is often more art than science.

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Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Event Marketing'

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Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

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Adobe Experience Cloud Blog

FEBRUARY 11, 2014

The car giveaway was a successful piece of event marketing because it did what our team expected — it helped create a fun draw at an event. An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Unless you’re an event marketer, and then you do not have the luxury of hitching onto popular holidays to build out your programs for the year.

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Adobe Experience Cloud Blog

AUGUST 30, 2016

Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online. This year’s affair falls on Wednesday, September 14, and is themed around tomorrow’s marketer. Well, there is! There truly is!

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Adobe Experience Cloud Blog

JUNE 26, 2015

Are you planning events and want to make sure you have enough marketable contacts in a city? For the less data-eager crowd, here are some other examples of intern-worthy projects: Event Evaluations: As an event marketer, you tend to get flooded with potentially interesting event sponsorship opportunities.

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Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

That’s only a tiny chunk of the four days, 250+ events, and 190+ workshops/sessions at Ad Week — what are you looking forward to the most? Get Ready for Ad Week – 5 Things You Can’t Miss was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Transform Thought Leadership Event Marketing Traditional Marketing 134

Adobe Experience Cloud Blog

APRIL 8, 2015

3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

JANUARY 16, 2014

Please share your thoughts below. Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing'

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Adobe Experience Cloud Blog

FEBRUARY 27, 2015

The Year of Engagement and Empowerment: TFM&A 2015 Highlights was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing b2b Consumer' I’d love to hear what you think–please leave a comment below!

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Entertainment Thought Leadership Event Marketing Digital Marketing 132

Adobe Experience Cloud Blog

APRIL 12, 2017

Tip: Come up with 3-5 topics that you think would be of interest to your customers and ASK them— send out a quick survey like the one below to ensure you have the right pulse on their interests so your event(s) can be a hit! . Spark Interest in Your Offerings and Leave Them Wanting More.

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Adobe Experience Cloud Blog

AUGUST 28, 2014

The Marketers First Virtual Event – Are You Ready? was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing' Drop us a line in the comments section below.

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Adobe Experience Cloud Blog

DECEMBER 18, 2013

What were your favorite events of 2013? Feel free to share your thoughts below. Must-Attend Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing'

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Adobe Experience Cloud Blog

APRIL 22, 2015

An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

JUNE 19, 2013

On June 20, we are bringing together the top minds in sales and marketing for an all-day virtual summit. Everybody who participates will earn exposure and get the chance to showcase their thought leadership and expertise. The more we all help one another promote the event, the more we’ll all win. Event Marketing'

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Marketing Insider Group

DECEMBER 8, 2020

You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Those dollars are now available for other uses.

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Marketing Insider Group

APRIL 28, 2021

So, you’ll want to create thought leadership content that others in your industry or related industries will find valuable. If you click on over to my “Blog” page, you’ll find four headlines: Content Marketing, Marketing Strategy, Event Marketing, and Employee Activation.

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Content Marketing SEO Marketing Marketers 123

Adobe Experience Cloud Blog

JUNE 2, 2020

Ultimately, by keeping the customer top-of-mind through their speaker and attendee experience, you’ll already have a worthy virtual event. . The post Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

MARCH 29, 2017

Throughout my 20 years in marketing, I have been to many conferences. As an event marketer , swag can be a decent ticket item on your budget, but unlike, say, the upgrade to the carpet in your booth, it has greater potential to provide dividends after the conference ends. I will fully admit that I am a total swag hoarder.

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Thought Leadership Marketing Marketers Branding 128

Adobe Experience Cloud Blog

MAY 20, 2015

According to Event Marketing Institute’s EventTrack study, marketers increased spending on experiential marketing by 4.7% It seemed unusual until residents realized a beer tap was located in the middle of the poster at street level, where passersby could pour themselves a pint.

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Adobe Experience Cloud Blog

OCTOBER 6, 2014

How to Make it Rain: Part 2 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing' Have you tried any other strategies that have made your sponsorship programs successful? Please share it in the comments section below.

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Adobe Experience Cloud Blog

NOVEMBER 25, 2013

Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing. The Art of Swag (or “Schwag”) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Thought Leadership Event Marketing Food Price 134

Adobe Experience Cloud Blog

APRIL 6, 2021

The post Discover All the Reasons to Attend Adobe Summit 2021 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Click here to register for free.

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