Hubspot Marketing

MARCH 30, 2023

This week, fashion brand Telfar took its reputation for price accessibility to the next level. Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

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Fashion Price Branding Manufacturing 121

Econsultancy

JUNE 13, 2022

The ITV reality show Love Island last month announced a partnership with eBay, with this year’s contestants showcasing secondhand clothing instead of fast-fashion pieces. And just last week, former sponsor Missguided was bought out of administration by Frasers Group for £20m.

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Fashion Retail eCommerce 93

Traackr

MARCH 28, 2023

What’s some big fashion trends right now? We dive into the data from fashion influencer content to find out.

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Fashion 52

CMO Network

JULY 6, 2023

The impact of Apple’s new spatial computing device on fashion, luxury, and retail shouldn’t be underestimated. Are we ready for this new shift?

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Fashion Transform Retail CMO 90

Traackr

AUGUST 11, 2020

For Black fashion influencers, it's also resulted in follower growth. The Summer 2020 protests have brought attention to racial inequality in the United States.

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Fashion 92

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

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Fashion eCommerce Gen Z Shoppers 52

Hubspot Marketing

MAY 22, 2017

No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. 15 Fashion Brands to Follow on Instagram.

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Fashion Branding Food B2C 138

Sprout Social

FEBRUARY 23, 2021

The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various age ranges, ethnicities, body shapes and identities. The fashion retailer shows us a social strategy that’s less calculated and more human.

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Fashion Retail Health Branding 81

Traackr

AUGUST 17, 2020

Despite the ongoing conversation on sustainability, influencers are still promoting fast fashion. We are unpacking why this is still happening.

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Fashion Promotion 59

CMO Network

NOVEMBER 7, 2023

When brands define their purpose, they connect on a deeper level, showing they're here for more than just transactions—it's about a shared mission.

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Fashion Branding CMO 87

Adobe Experience Cloud Blog

FEBRUARY 9, 2016

Aside from demonstrating that you value them (with great customer service and a product or service that delivers), to build a lasting, memorable and fashionable brand you need to: 1) surround your customer with examples of success, 2) create content that supports their experience, and 3) deliver it wherever they are.

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Fashion Branding Thought Leadership Shoppers 91

Quikly

APRIL 12, 2022

A well-tailored suit. The perfect designer bag.

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Fashion Retail B2C Marketing 96

Sprout Social

MARCH 21, 2024

Other choices include entertaining or funny stories, sports, fashion and beauty. From fashion to beauty to comedy, here are a few of the UK’s most prominent TikTok macro-influencers. She’s also partnered with a diverse range of brands, from fashion company New Look to the Deliveroo food delivery app. Ayamé Ponder With over 3.2

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Branding Gen Z Fashion Food 99

Use Insider

JUNE 2, 2023

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand.

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Customer loyalty Fashion Customer Shoppers 52

CMO Network

JUNE 5, 2023

The D'Amelio family is making their mark with D'Amelio Footwear. A brand that combines style and comfort. I interviewed Charli, Marc and Heidi D'Amelio at their event.

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Fashion Branding CMO 98

Traackr

AUGUST 29, 2017

Fashion has integrated influencers into their marketing strategy in many ways. Here are the top 5 influencer marketing tips from the fashion industry.

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Fashion Influencer Marketing Marketing Marketers 40

Search Engine Land

FEBRUARY 1, 2024

Google has confirmed it is investigating an indexing issue affecting a “small number of sites” from showing up in the Google Search results in a timely fashion. For now, hang tight and wait for Google to post that the issue is resolved to confirm that your new content is showing up in a timely fashion within Google Search.

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Fashion SEO 126

Martech

JANUARY 29, 2024

For example, I asked ChatGPT, “What does Gen Z think about avoiding buying fast fashion (i.e., mass production, low-cost fashion)?” and saw this output: “A significant number of Gen Z members are actively advocating for sustainable and ethical fashion practices.

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Gen Z Fashion New Technology Product 99

Sprout Social

MARCH 25, 2024

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. Below is a list of 250+ top hashtags for various industries like fashion, travel, fitness and food. Let’s dig in.

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Branding Fashion Food Transform 88

Businesses Grow

JANUARY 17, 2024

Shein has been around longer, but since the pandemic, it has become the number one fashion retailer in the world. Another achievement that goes against the grain is that these are cheap Chinese goods, and yet the brands are winning the hearts of fashion-conscious teens as a preferred fashion statement. Again … what?

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eCommerce Fashion Shoppers Retail 102

CMO Network

OCTOBER 18, 2023

I'm a Burberry stan, thanks to the fashion forward thinking and inclusive approach of Geoffrey Williams, the Head of Diversity, Equity, and Inclusion at Burberry.

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Fashion Branding CMO 113

Sprout Social

NOVEMBER 12, 2023

The fashion brands didn’t stop there either. Why the partnership works: Designer Telfar Clemens won the Best Fashion Campaign of the Year at Essence’s 2023 Best in Black Fashion Awards. Like Telfar, UGG is known for its cult fashion following and revered as a must-have fashion staples for everyone’s wardrobe.

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Branding Fashion Gen Z Entertainment 109

The Marketing Journal

MARCH 13, 2024

The Korean Wave, also known as Hallyu, represents a significant cultural phenomenon characterized by the global dissemination and popularity of various facets of South Korean culture, including music (K-pop), television dramas (K-dramas), films, fashion, cuisine, language, and beauty trends.

Fashion 81

Fashion Marketing Ethics B2C Customer 81

Search Engine Land

APRIL 11, 2024

Fashion/Retail. For instance, a travel brand that typically focuses on nature-themed content may opt out of appearing alongside content about volcanoes or floods. TikTok now offers 11 verticals to choose from: Pets. Financial Services. Technology. Automotive. Professional Services. Entertainment. Verified third-party results.

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Entertainment Fashion Food Retail 102

Traackr

JULY 23, 2020

Diversity is more important than ever. Here are 9 influencers we think you should add to your roaster!

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Fashion 86

Traackr

SEPTEMBER 17, 2019

Influencers are encouraging brands to diversify their models and messaging. Consumers are responding by spending their money on value-adjacent companies.

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Fashion Branding 76

SocialPilot

FEBRUARY 6, 2024

billion times) #fashion (used 1.1 Influencer Marketing Statistics for Fashion and Beauty The fashion and beauty influencer marketing sector stands out amongst other verticals. Projections indicate that the fashion and beauty sector will grow up to $6.17 billion times) #instagood (used 1.7 billion USD by 2032.

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Influencer Marketing Gen Z Fashion Food 99

CMO Network

JUNE 24, 2022

I sat down with Jeff Scult, the Founder and Chief Creative Officer to talk about his incredibly inspirational journey that started as a personal quest to create and reimagine world’s most perfect tee back in 2017.

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Fashion Branding CMO 89

Content Marketing Institute

NOVEMBER 1, 2023

Ethan Braden revamped Purdue University's old-fashioned comms team to enchant audiences with captivating content – and doubled the school's commitment to marketing. Here's a look at his content approach – and why he's the 2023 B2C Content Marketer of the Year.

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B2C Fashion Branding Content Marketing 96

Martech

SEPTEMBER 23, 2022

Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse. Metaverse fashion show with a twist. On September 20, Samsung livestreamed a fashion show that occurred in real life at the Samsung 837 location in New York and could be viewed in the metaverse, at the Samsung 837X virtual site in Decentraland.

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Fashion Branding Event Marketing B2C 117

Hubspot Marketing

FEBRUARY 15, 2024

Here’s how the stunning fusion of fashion and music iconography looked: Image Source Louis Vuitton includes celebrities in their ads, too. The Metaverse brings countless opportunities — new business avenues and growth while breaking down old boundaries in the fashion industry. What I like: Dior’s digital makeover won me over!

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Branding Fashion Gen Z B2C 127

SmartBrief - Marketing

FEBRUARY 27, 2024

Livestreaming in action: Iconic campaigns from tech to fashion If you’re still skeptical about the impact of livestreaming in marketing, these examples might change your mind. This approach maximizes viewership and extends the lifecycle of your content, making it a lasting resource for your audience. The show was livestreamed on Sept.

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Transform Entertainment Fashion Education 93

Search Engine Land

NOVEMBER 30, 2023

The new consumer tool, which is rolling out on women’s fashion and wedding ideas, will enable users to filter their product search results based on different body types. Pinterest has started testing an AI “body type” filter to make search more inclusive.

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Fashion Search Marketers Product Branding 112

Traackr

MARCH 11, 2020

Our report shows where fashion’s powerhouses fall within their category ranks and provide insight into which brands are successfully leveraging influencers.

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Fashion Branding 72

Rock Content

FEBRUARY 12, 2024

To inspire your initial brainstorming , check out 21 names for your online store in different segments : women’s, men’s, and children’s clothing, accessories, perfumes, crafts, and varieties.

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Fashion Education Branding Product 63

CMO Network

SEPTEMBER 12, 2023

Innovative entrepreneurs like the Gordon brothers are leading a fashion revolution by aligning consumer values with a successful business model.

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Fashion CMO 93

Search Engine Land

MAY 15, 2023

YoY and Apparel, Fashion and Jewelry was down 34.9% Industries with the lowest average conversion rates: Apparel, Fashion, and Jewelry: 1.57% Furniture: 2.57% Real Estate: 2.88% CPL: $53.52. CPC increased for 14 industries, decreased for 8 industries, and stayed the same in Apparel, Fashion, and Jewelry. CPC: $4.22. Travel: $1.63

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Real Estate Fashion Entertainment Advertising 95