Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.

Gen Z 97

Gen Z User-Generated Millennials Transform 97

Sprout Social

NOVEMBER 12, 2023

Reach new audiences If your business is looking to appeal to a new target demographic, such as younger consumers like Millennials or Gen Z, partnering with another company that has an established customer base enables your brand to get in front of audiences that you haven’t been able to reach before.

Branding 111

Branding Fashion Gen Z Entertainment 111

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over.

Gen Z 86

Gen Z Millennials Law User-Generated 86

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 104

Retail Gen Z Fashion Millennials 104

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. Insider Intelligence , 2021) 41% of Gen Z and Millennials make an impulse purchase online every 2-3 weeks. ( dollars in 2022. million people.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Hubspot Marketing

MARCH 8, 2024

Forbes , 2023) Gen Z, Millennials, and Gen X prefer finding products on social media over any other channel. International Trade Administration , 2024) The most popular B2C e-commerce segments are consumer electronics, fashion, and furniture. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD in 2023.

eCommerce 90

eCommerce Gen Z B2C Shoppers 90

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 135

Millennials Gen Z Retail Marketing 135

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Martech

AUGUST 16, 2022

Gamers were sharing more about their lifestyles, including exercise routines, cooking, fashion and other interests. This holistic perspective on gamers opens up more opportunities for brands that want to connect with Gen Z and Millennial consumers. Get MarTech! In your inbox. Processing.Please wait. Many touchpoints.

Gen Z 110

Gen Z Millennials Fashion Marketing 110

Buffer Marketing

JULY 3, 2023

In practice, take Fashivly – most of their content stems from a desire to help people understand fashion in a fun, engaging, and accessible way. This could be related to relevancy — like the onset of spring and the corresponding fashion trends we want to enlighten our audience about. But how exactly do they do it?

Branding 100

Branding Fashion Millennials Education 100

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Generation Z Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Generation X.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

SmartBrief - Marketing

JANUARY 21, 2024

The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z. Certain fashion brands might become synonymous with luxury, for example, while others may represent a more sustainable or socially conscious approach.

Product 81

Product Branding Gen Z Health 81

Hubspot Marketing

DECEMBER 7, 2022

The About Us page for Rihanna's beauty company reads, "Before she was BadGalRiRi: music, fashion and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick. When baby's first bedroom is on your grown-up vision board" makes the brand feel like a good-natured older (and more fashionable) sister.

Branding 135

Branding Millennials Fashion Communications 135

SocialPilot

JANUARY 10, 2024

31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events. 63% of millennials use the platform to search for products and services. Pins in the fashion category are most popular on Thursday.

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. Statista estimates that livestreaming will reach $11.7

Customer 52

Customer Millennials Transform Gen Z 52

Many Chat

JULY 13, 2022

In fact, a massive 500 million Instagram users view Stories every day, with a quarter of Gen Z and Millennials relying on them to discover products and services. Fashion brand TALA , for example, uses Instagram Stories to showcase how its products are sustainable.

Gen Z 90

Gen Z Customer Fashion User-Generated 90

Econsultancy

JANUARY 27, 2022

trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. In 2022, this will also result in greater diversification of influencer categories, with retail brands outside of fashion and beauty utilising social commerce at scale. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hubspot Marketing

AUGUST 18, 2022

Co-branding Campaign: High-End Fashion. Anyone who's designer-conscious knows high fashion and Target aren't exactly the same caliber regarding quality. People often turn to Pinterest for fashion inspiration, making a co-branding partnership with Levi's a natural partnership. Image Source. Joybird & Sherwin-Williams.

Branding 145

Branding Fashion Shoppers Food 145

Neil Patel

FEBRUARY 11, 2021

Depop is a fashion marketplace and community that brings together buyers and sellers around the world. With a focus on making fashion more diverse, and less wasteful, the platform has reached over 13 million users. They are best known for creating a strong community with their Millennial and Gen Z audience.

Fashion 128

Fashion Gen Z Retail Shoppers 128

SmartBrief - Marketing

OCTOBER 3, 2023

The collaboration was aimed at attracting fashion-conscious millennials who hadn’t considered trying a Happy Meal since their childhood. In retail, brand partnerships are a staple. Consider Sephora, a beauty products brand, and Kohl’s, a department store.

Branding 52

Branding Millennials Finance Fashion 52

Hubspot Marketing

AUGUST 12, 2022

According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact. For instance, fashion brand Autumn Adeigbo sells clothing, accessories, and home decor items. However, all groups show consideration for sustainable practices. Do you have a clear social mission?

Gen Z 141

Gen Z Education Marketing Marketers 141

Hubspot Marketing

JANUARY 3, 2024

Often used to describe items that were popular for Millennials in their youth but are now out of style. A grandmother who is fashionable or glamorous. When someone says, “No cap,” they mean they aren’t lying. Cheddar , n. Slang term for money. Cheugy , adj. Old-school, uncool, or outdated. Chronically Online , adj. Glam-Ma , n.

Millennials 120

Millennials Fashion Communications Product 120

Welcome Software

OCTOBER 10, 2022

Paper order forms, faxes and even old-fashioned phone calls still tend to dominate the wholesale sales process. In fact, at the time of the study, only 17% of the wholesale purchase journey was attributed to sales rep interactions and, among millennials, fully 44% said they prefer no sales rep interaction at all when making buying decisions.

Millennials 40

Millennials eCommerce Retail Manufacturing 40

Welcome Software

OCTOBER 10, 2022

Paper order forms, faxes and even old-fashioned phone calls still tend to dominate the wholesale sales process. In fact, at the time of the study, only 17% of the wholesale purchase journey was attributed to sales rep interactions and, among millennials, fully 44% said they prefer no sales rep interaction at all when making buying decisions.

Millennials 40

Millennials eCommerce Retail Manufacturing 40

Hubspot Marketing

MARCH 15, 2023

When we published " 34 Millennial Stats That Marketers Need to Know ," we broke up the statistics into five sections: "General Stats and Market Opportunities." If some of our readers don't care about the average millennial's financial situation, they can quickly scan the post and avoid that section. Social Media & Digital Habits."

Millennials 88

Millennials CRM B2C eCommerce 88

Sprout Social

NOVEMBER 21, 2022

Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Samsung aimed to promote their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z in the Vietnamese market. Some examples of Byte’s services include chatbot creation and augmented reality. Case study: ASO. Case study: Samsung.

Gen Z 114

Gen Z Transform Retail Entertainment 114

Hubspot Marketing

NOVEMBER 29, 2023

Social media channels are extremely popular among millennials and Generation Z, the members of your target audience. Education-related emails have an open rate of 35.42% , indicating that old-fashioned email marketing is still effective in education. The statistics further reinforce a positive impression. Image Source 3.

Education 88

Education Gen Z eBook Marketing 88

Hubspot Marketing

AUGUST 22, 2022

Gen Z is obsessed with fast fashion.". As a marketer, this means that, if you haven’t already, you need to prioritize this for Gen Z and even younger millennial audiences. 5 Gen Z Myths, Debunked. It’s easy to see SHEIN or Princess Polly hauls on TikTok or Instagram and think these represent our generation.

Gen Z 98

Gen Z Entertainment User-Generated Retail 98

Marketing Insider Group

NOVEMBER 20, 2019

That means that if you have a potential employee who’s a Baby Boomer and you manufacture boho fashions, don’t rule them out. Their insight from a couple of generations ago might bring in a whole new customer segment—the aging hippies whose fashions inspired yours might just adore your clothing.

Transform 102

Transform Fashion Manufacturing Millennials 102

Hootsuite

FEBRUARY 4, 2020

When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. Some seniors are even using the platform to showcase their fashion sense. Instagram age demographics. Here’s a look at the age-demographic breakdown among U.S.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Econsultancy

FEBRUARY 18, 2022

Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers. This trend looks set to continue, too with 42% of all consumers and 53% of millennials and Gen Z saying they’ll spend more on secondhand in the next five years.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Marketing Insider Group

SEPTEMBER 29, 2020

Rather than simply rehashing workout tips and exercise descriptions, TheWarmUp tackles topics such as corporate wellness, activewear fashion, and round-ups of unusual fitness classes across the US. Santander has hit just the right balance between financial education and staying human with its Prosper and Thrive blog.

Content Marketing 144

Content Marketing Branding Pharmaceutical Real Estate 144

Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. Something that seems eternally cool one moment can be obnoxious the next — like, say, wearing fedoras or Kreepa’s “Oh No.” It’s the circle of life.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Sprout Social

JUNE 14, 2022

Millennials came of age in the time of personal branding. They may be known for fashion or travel, but that won’t stop them from showcasing their garden or grandkids once in a while. Hear all about my road trip travels…on one tank of gas on my next #GoToGrandma @zoomerradio 7:30am May 28 pic.twitter.com/ExHMDtEXP8.

Gen Z 98

Gen Z Transform Millennials User-Generated 98

Content Marketing Institute

JUNE 18, 2018

Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. Adding #video to your commercial website isn’t a fashion accessory, it’s a must-have. Video converts more users. EyeviewDigital Click To Tweet.

Fashion 110

Fashion Millennials Education Video Marketing 110