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Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try

Hubspot Marketing

This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model , letting customers determine how much they wanted to pay. Prices raised incrementally each second, capping at the full retail listing.

Fashion 114
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16 Best Fashion Affiliate Programs

Backlinko

Instead, it’s about finding programs that don’t leave you feeling fashionably lost. The world of fashion is dynamic, ever-evolving, and, most importantly, accessible to everyone. From renowned luxury brands to budget-friendly fast fashion, there’s a brand for every person.

Fashion 52
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Sports and Fashion Team Up for Unique Branding Opportunities

Hubspot Marketing

The fashion industry and major sports leagues are two different industries that have countless collaboration opportunities. In 2022, major sports and fashion saw a number of intersection points beyond team merch, including: Serena Williams walking a Vogue runway shortly after announcing her retirement from tennis.

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When $.99 pricing works best

Ariyh

. 📝 Intro It’s time for your annual sale and you’re discounting your prices. 99 pricing ( because you read that in Ariyh’s Pricing & Promotions Playbook , and know all about the latest pricing science 😉). 99 pricing (e.g. vs. $7.00, even though the price difference is the same.

Price 62
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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52
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How Shein and Temu threw a bomb at eCommerce conventions

Businesses Grow

Shein has been around longer, but since the pandemic, it has become the number one fashion retailer in the world. Both companies are leveraging a massively large selection and unbelievably low prices — taking advantage of the low-cost (and controversial) Chinese supply chain. It’s the second-most downloaded retail app.

eCommerce 104
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Fashion Forward: Recession-proof CX to drive customer loyalty

Use Insider

Sophie, your new trend seeker is directed straight to your latest, full-price styles, keeping AOV and CLTV high. Send price drop notifications to site abandoners Brand loyalists will be grateful to know when their favorite items have had a price drop.