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Fashion ecommerce: How to analyze search demand and forecast trends

Search Engine Land

Fashion ecommerce is going through a period of change. Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. Here are some examples of how we provide more value in the ecommerce fashion sector by leveraging search data effectively.

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Circular Luxury Fashion Represents A Dilemma For Existing Brands

CMO Network

In a world of fleeting fashion trends and escalating production costs, second-hand fashion luxury represents both an opportunity and a threat for traditional brands.

Fashion 103
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16 Best Fashion Affiliate Programs

Backlinko

Instead, it’s about finding programs that don’t leave you feeling fashionably lost. The world of fashion is dynamic, ever-evolving, and, most importantly, accessible to everyone. From renowned luxury brands to budget-friendly fast fashion, there’s a brand for every person.

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SEO for Fashion E-commerce: A Definitive Guide

Neil Patel

If you’re a fashion marketer, or an agency working with a new fashion client, then you know that SEO is essential for online success. But what makes fashion e-commerce SEO unique? In this article, I’ll explain everything you need to know about SEO for fashion e-commerce. Why Does SEO Matter for Fashion E-commerce?

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Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try

Hubspot Marketing

This week, fashion brand Telfar took its reputation for price accessibility to the next level. The brand now knows exactly how many units to order from manufacturers and won’t have to rely on steep price cuts to move product, and customers are able to get designer pieces that fit into their budgets. Welcome to HubSpot Marketing News!

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New Google SGE insights: Content formats, YMYL, product views

Search Engine Land

The company shared new data on the most popular Google SGE content formats, warnings being shown in YMYL queries and ways Google is experimenting with product views. Meanwhile, product viewers (for product-related searches) appear 8% of the time. Product views. Why we care. SGE is a huge coming shift in Google Search.

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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

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