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Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan

Hubspot Marketing

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

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The Ultimate Collection of 200+ Best Free Content Marketing Templates

Hubspot Marketing

Below is a list of each type of content marketing template represented. Content Marketing Plan Templates. Content Marketing Plan Templates. Content marketing involves delivering valuable information to your target audience. Content Marketing Planning Template. Email Marketing Planning Template.

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The Ultimate Collection of 200+ Best Free Content Marketing Templates (BIR NNP)

Hubspot Marketing

Below is a list of each type of content marketing template represented. Below, you’ll find several helpful templates to jumpstart your content marketing strategy. Content Marketing Planning Template Download the content mapping template here. Set goals for your email marketing planning with this free template.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Video Marketing Statistics. There are 179 bullets but 200+ actual stats in this post.

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CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

Their peers in technology and finance, however, saw salary increases. But is the salary of a CMO a realistic gauge for marketing influence in a company? The second point HBR makes is that marketing is changing, which content marketers understand. Around 70% of marketers are investing in content marketing.

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Why Social Media Will Help Us All Get Along (Better) | B2B.

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. This new media is as much for HR, Research/Insight, Corporate strategy/planning and Finance as it is for Integrated Marketing, surely?

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