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How to Target Generation Z Through Paid Ads

Neil Patel

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

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A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump

Hubspot Marketing

Case in point: The Gen Z caviar bump. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. My favorite example of a well-timed mix of marketing and meme comes from the popular snack food brand. Don’t ignore Gen Z.

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Who cares if Gen Z significantly prefers user-generated content?

Search Engine Land

Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? And we’re the number one sports destination for Gen Z fans.”

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If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?

Hubspot Marketing

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

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Social Causes That Gen Z Cares About—and Why You Should Care, Too

Adobe Experience Cloud Blog

Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. Gen Z, bigger than Generation X, has an estimated population of more than 60 million, according to consulting firm BridgeWorks. Equality .

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10 Non-Obvious Social Media Trends You Need to Consider Right Now

Businesses Grow

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

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How to make sure you’re marketing to Gen Z the right way

Sprout Social

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

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