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How a human-centric approach could fix reputational disasters in 2025

Martech

This approach demonstrates how companies can signal commitment to a seamless user experience and high-quality care. Its like when Wendys spontaneously announced it would start using dynamic pricing to sell its fast food. It’s about building systems that naturally generate trust.

PR 78
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From IAB ALM 2025: Digital adtech gets serious on privacy

SmartBrief - Marketing

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. He also noted that efforts to expand some services globally often mean looking at localized needs. higher), connected TV (13.8%) and social media (11.9%).

CMO 52
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The Future of Marketing Is More Human Than Ever

Duct Tape Marketing

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

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AI Advertising: Pros, Cons, Tips & Examples

Hubspot Marketing

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028.

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

Because of this, studies from Google have found B2B buyers are increasingly of that generation. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. All this data can be used to better inform your marketing efforts and improve your customer acquisition process.

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What Is the Line App? Everything Brands Need to Know in 2021

Hootsuite

Apart from YouTube, no other social network has been able to rival Line’s hold on the Japanese market. Line started as a mobile messaging app, but has since evolved into a “super app” of sorts, with a mission to become the “ life infrastructure ” for its users. Ordering food delivery with Line Man. billion monthly active users.

Branding 139