Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.

Gen Z 97

Gen Z User-Generated Millennials Transform 97

Hubspot Marketing

JANUARY 31, 2024

My favorite example of a well-timed mix of marketing and meme comes from the popular snack food brand. 45% of Millennials and 39% of Gen Z preferred to learn about products through social media, according to HubSpot research. And it's definitely not being ignored by restaurants, luxury brands, and even… Pringles? Wait, what?

Gen Z 97

Gen Z Millennials Food Global Marketing 97

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%. Age demographics.

Gen Z 121

Gen Z Millennials Fashion Food 121

Hubspot Marketing

JANUARY 30, 2024

And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry. That’s because I, like many millennials, grew up hearing the iconic “I want my baby back ribs” jingle on TV and the radio.

Food 98

Food Marketing Marketers Millennials 98

Neil Patel

MARCH 25, 2021

American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. From special-diet foods to raincoats for dogs, desirable pet products can be very specific. Millennials are the largest pet-owning demographic in the U.S., Research Your Social Media Platforms.

Millennials 129

Millennials Food Shoppers Health 129

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 48

Millennials Entertainment User-Generated Marketing 48

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Alpha kids are also sometimes called "mini millennials" because they are the children of Millennials, are believed to have a really close relationship with their parents, and are likely to have similar consumer habits. That's because millennial parents are extremely conscious of the products they use. "As

Gen Z 116

Gen Z Millennials Fashion Manufacturing 116

Girl Power Marketing

MAY 18, 2022

Following are some tips for helping to understand how to speak to consumers and convert them. Pet Owners by Generation Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. Like Generation X, Millennials value authenticity, but in somewhat different ways.

Millennials 52

Millennials Gen Z Food Marketing 52

Martech

SEPTEMBER 13, 2023

41% of consumers are considering using buy now pay later services, while an additional 2 out of 5 consumers would cut down on essential expenses such as food and gas to afford their gifts. 34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs.

Gen Z 122

Gen Z Shoppers Retail Price 122

Spiralytics

NOVEMBER 14, 2023

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Well-traveled at a young age Millennials and Gen Z are more travel-happy than their predecessors, and they’re taking their Gen Alpha children with them.

Gen Z 52

Gen Z Millennials Health Transform 52

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

MAY 9, 2022

Industries that have more success posting early morning are agriculture, food, and beverage brands, with 50% choosing 9 a.m. selected by marketers surveyed in construction, financial services, agriculture, food and beverage, chemicals and metals, consumer product manufacturing, plus travel and hospitality. The worst is on Mondays.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Generation Z Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

SocialPilot

JANUARY 10, 2024

31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events. 63% of millennials use the platform to search for products and services. Over 75 billion pins have been uploaded to Pinterest.

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

Sprout Social

MAY 21, 2019

52% use their platform to develop their knowledge of great food and drinks. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. On Pinterest, users plan ideas, visualize their future and strategize about their goals. 1 in 2 plan on taking a vacation in the next 6 months.

Millennials 111

Millennials Shoppers Food User-Generated 111

SmartBrief - Marketing

AUGUST 1, 2023

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed.

Customer 52

Customer Millennials Transform Gen Z 52

Neil Patel

DECEMBER 29, 2020

Take Chase Bank’s tweet ostensibly advising a Millennial. In 2017, the fast-food chain decided to take a risk and turn their sweet-looking mascot, Wendy, into a witty snarker who trolls other fast-food brands’ accounts. They’re not even thinking about retirement. The same goes for memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Marketing Insider Group

NOVEMBER 21, 2022

There are many opportunities, from switching to digital ticketing systems to replacing plastic bottles and cutlery with biodegradable alternatives, using seasonal, local produce in catering, and donating leftover food to local charities. Food trucks and swag bags, VIP sections and photo opportunities.

Event Marketing 112

Event Marketing Food Millennials Health 112

Marketing Insider Group

APRIL 3, 2017

If you are marketing for a visual-heavy industry, like travel, food and beverage, or the arts, or any brand that targets millennials, you can’t afford to ignore the latest force to join the social media leviathan line-up.

Millennials 71

Millennials Food Branding Marketing 71

Hubspot Marketing

AUGUST 12, 2022

According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact. For instance, a food brand could educate its audience on the importance of ethical farming on social media and continue this process post-purchase with package recycling tips. Be customer-oriented.

Gen Z 141

Gen Z Education Marketing Marketers 141

Hubspot Marketing

AUGUST 18, 2022

The retailer sold kid-friendly fitness trackers encouraging the wearer to complete various fitness activities, which ultimately helped deliver food packets to underprivileged children worldwide. So, Burger King worked with the competing fast-food chain to host "A Day Without a Whopper.". Image Source. Image Source. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Neil Patel

NOVEMBER 16, 2020

There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. If you target millennials , this is the platform for you. Alcohol Event tickets Gambling products Tobacco Any food requiring refrigeration, i.e., not shelf-stable. There’s so much autonomy.

Product 145

Product Shipping Price Millennials 145

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. Food for thought: Gen Z spends more time on YouTube versus the likes of Netflix.

Gen Z 89

Gen Z Millennials Shoppers Price 89

Sprout Social

SEPTEMBER 3, 2020

Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Why does Twitch matter for marketers? Good question!

Gen Z 134

Gen Z Branding Millennials Real Estate 134

Sprout Social

JANUARY 3, 2022

Wendy’s and McDonald’s are both well-known fast food juggernauts. No matter your role or who you market to (B2B or B2C, Millennials or Boomers, etc.), Social listening is a source of business intelligence that allows brands to harvest voice of customer data without doing the legwork involved in a full market research project.

Millennials 141

Millennials Social Media Marketing B2C Market Research 141

Sprout Social

JUNE 14, 2022

Millennials came of age in the time of personal branding. Canned food favorite Bush’s Beans regularly works with Lynn Yamada Davis, the face behind @CookingWithLynja (over 14 million followers across TikTok and YouTube) to inspire legume cooks worldwide. — Kathy Buckworth (@KathyBuckworth) May 24, 2022. Bush’s Beans.

Gen Z 99

Gen Z Transform Millennials User-Generated 99

Hubspot Marketing

JANUARY 21, 2020

The language is relaxed, it engages users, and is generally geared towards a younger, millennial crowd. Lightlife Foods. Similarly to the example above, let's look at plant-based food company, Lightlife Foods. Target differentiates its content based on social platforms. For example, check out its Twitter account.

Food 131

Food Analytics Millennials Target Market 131

Content Marketing Institute

OCTOBER 7, 2017

Today’s buying committees are diverse; Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences. Their report, The Millennials Are Here! The deep dive – Industry analysis. (34:42):

Content Marketing 95

Content Marketing Millennials Marketing Marketers 95

Sachs Marketing Group

SEPTEMBER 28, 2022

If your target audience are millennials or older generations, focus on Facebook and Twitter. If your business does best through visual content, especially video, focus on Instagram, TikTok, and YouTube. Utilize other platforms like Facebook and Twitter to simply share your videos or respond to comments.

Whitepaper 60

Whitepaper Retail Millennials Energy 60

Spiralytics

JANUARY 22, 2023

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Moz

JUNE 14, 2020

Thirteen percent of all the respondents’ hypothetical searches had “how to” in them, and the youngest respondents — millennials and Gen Zers — used it the most. For example, like many other food brands, King Arthur’s Flour has recipes involving flour on their site. And it makes sense, doesn’t it?

Food 76

Food Millennials Branding Communications 76

Moz

JUNE 14, 2020

Thirteen percent of all the respondents’ hypothetical searches had “how to” in them, and the youngest respondents — millennials and Gen Zers — used it the most. For example, like many other food brands, King Arthur’s Flour has recipes involving flour on their site. And it makes sense, doesn’t it?

Food 76

Food Millennials Branding Communications 76

Buffer Marketing

OCTOBER 18, 2023

Remember when all you could do on Instagram was share oversaturated images of your food? Notes Millennials — remember how you could include a song on your MySpace page? Instagram is one social media platform that is evolving at a rate of knots. Love you, Lo-Fi filter.) When you’re ready, hit Share.

User-Generated 129

User-Generated Millennials Food Analytics 129

Dana Nicole

FEBRUARY 1, 2021

. “ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. Absolutely–Millennials slightly outrank other generations on Instagram.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Hubspot Marketing

NOVEMBER 6, 2019

Kitchn is an online daily food magazine. Recently I was perusing a Forbes article, "How These 6 Millennials Travel The World For A Living," when I came across an ad for Delta. Pizza Cutter Example. While reading, "How To Make Awesome Pizza at Home," I came across an ad for a pizza cutter. Delta Example.

Millennials 87

Millennials Food Advertising Advertisers 87