Power Digital Marketing

JUNE 18, 2025

Food and beverage brands are no longer dabbling in digital—they’re doubling down. Let’s break down what’s driving success in food & bev right now—and why these three platforms are holding the keys. CMO Takeaway: Retail Media is Not Optional In food & beverage, DTC isn’t the answer —it’s the exception.

Food 52

Food Retail Shoppers Shopper Market 52

Martech

APRIL 20, 2023

Helping when customers research products Where can brands get involved in the customer journey? Soon, the company created opportunities for other suppliers to deliver ads that drove customers to the retailer’s product pages. That means many customers are looking for products without a specific brand in mind.

Shoppers 115

Shoppers Retail Customer Journey Shopper Market 115

Econsultancy

MAY 11, 2022

However, Lyndsay Weir, VP Data and Advanced Analytics at Italian family-owned food company Barilla, says that what your decision-making should really be is people-driven. Driving decisions with data therefore sounds like a solid way to succeed in a world with more data present than ever before.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76