Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’
Econsultancy
MAY 11, 2022
However, Lyndsay Weir, VP Data and Advanced Analytics at Italian family-owned food company Barilla, says that what your decision-making should really be is people-driven. “Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained.
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