Content Marketing Institute

APRIL 5, 2018

She works as a strategic advisor and research analyst on digital marketing for many of the world’s leading brands. In her Content Marketing World talk, Global Content Marketing Strategy – Creating Content for Diverse Global Markets , she emphasized the need to approach global content from two directions at once: top-down and bottom-up.

Global Marketing 108

Global Marketing Marketing Marketers Communications 108

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. She is currently global customer CRM senior manager and CDP advisor. Q: What interests do you have outside of marketing technology? I had my daughter here.

CRM 94

CRM eCommerce Retail User-Generated 94

Hubspot Marketing

MARCH 19, 2024

Podcasts or other audio content are the top media formats marketers plan to leverage for the first time in 2024. Why is this marketing format still so popular if it doesn’t offer the highest ROI? 45% of the global marketers we surveyed are hybrid employees, while just 24% are fully remote.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91 billion in 2028.

Customer 95

Customer B2C Transform Retail 95

Rock Content

JANUARY 6, 2024

Apple’s success in the global market stems from consistent customer experience. 10 Tips for Implementing Your Multilingual Content Marketing Strategy If you made it this far, you want to adapt your content into multiple languages. While their marketing blog was the biggest in Brazil and Portugal, they wanted to expand.

Content Marketing 80

Content Marketing Marketing Marketers Global Marketing 80

Adobe Experience Cloud Blog

OCTOBER 23, 2019

However, we managed to narrow down the list to the top 50 by picking the boldest and most fearless marketers that overcame the toughest business challenges. Abhishek Chandra , Marketing Ops Manager, WundermanMSC. Adele Miller , Global Marketing Automation Manager, IFS. Ajay Sarpal , Consultant.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Martech

DECEMBER 5, 2022

Company: Holistic Email Marketing Website: Holistic Blog Twitter: @KathPay (7.8K Ryan is truly an old-hand at email marketing. The co-founder of and managing partner RPEOrigin, he has more than two decades of global marketing leadership for high-growth SaaS and Fortune 250 companies. followers). Ryan Phelan.

Email Marketing 120

Email Marketing CMO Marketing Marketers 120

Adobe Experience Cloud Blog

OCTOBER 21, 2020

As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. According to UNESCO , 80% of children globally (1.37 billion students!)

Thought Leadership 174

Thought Leadership CRM Advertisers Advertising 174

Martech

DECEMBER 13, 2022

Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. A work management platform will help teams collaborate and carry out marketing-related projects. Bad stack features to avoid.

Transform 99

Transform Customer Journey CRM Marketing Automation Platform 99

Martech

APRIL 20, 2023

Bloomreach Content, a headless content management system, now lets users add OpenAI’s ChatGPT Text Generator to it. Storyteq’s Brand Portals is an AI-powered creative production hub for localizing and activating global marketing campaigns faster.

Product 94

Product Shoppers User-Generated B2C 94

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Here are several types you may come across in the marketing world. Image and file management.

Copywriting 142

Copywriting Key Performance Indicator Transform Marketers 142

Hootsuite

JANUARY 18, 2023

Social media management is a largely untapped and growing $28 billion global market opportunity, and Hootsuite is critical in helping customers tell their stories and connect with others, all while providing meaningful insights to the very people it connects.

Transform 82

Transform Global Marketing Social Media Marketing Management 82

Martech

DECEMBER 14, 2021

However, with a strong strategy and trusted and proven third-party publisher execution, content syndication allows marketers to pull the greatest amount of their addressable market into their orbit – all with the precise guardrails of who might be a good fit. Centralize and connect sources. The solution?

Direct Mail 107

Direct Mail Global Marketing Management Customer 107

Martech

DECEMBER 22, 2021

Good morning, Marketers, and if there was any question, the future looks bright if you’re in the marketing ops profession. Global marketing ops pro at AWS Darrell Alfonso has shared his projections of how the field will evolve next year. Shiv Gupta, Managing Partner, U of Digital.

Global Marketing 99

Global Marketing Marketing Marketers Digital Marketing 99

Martech

NOVEMBER 8, 2021

Send all of the marketing automation leads to sales! Chris Willis , Global Marketing Operations Manager, Trimble Inc. They love cold calling.’ ‘My My workload got so much easier in 2020!’ ‘Who’s Who’s Scott Brinker?’” More if you follow the link.).

Global Marketing 93

Global Marketing Management Marketing Marketers 93

Martech

JANUARY 26, 2023

Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. In addition to speaking at many conferences, Darrell was named one of the Top Marketers in the US by Propolis 2022 and among the “Top Martech Marketers to Follow” in 2020 by Martech Alliance.

CRM 107

CRM Marketing Marketers Global Marketing 107

Hubspot Marketing

NOVEMBER 28, 2022

According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. As for the general marketing manager role, one theory is that companies rather invest in specialized roles that can offer quicker results.

eCommerce 101

eCommerce Acquisition Marketing Entertainment Global Marketing 101

Adobe Experience Cloud Blog

APRIL 25, 2018

Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise. Dayna Wellman, Marketing Operations Consultant, Etumos. Henry Stoever, Chief Marketing Officer, NACD.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Adobe Experience Cloud Blog

JULY 13, 2018

After poring over countless inspirational nominations and long deliberations, it is our pleasure to announce the second half of the inaugural class of the Fearless 50: Anna Fuerstenau, Marketing Specialist, Reliance Worldwide. Bill Brown, Director, Marketing Operations, Phillips 66. Joe Isaac, Global Marketing Manager, GE Healthcare.

CMO 116

CMO Thought Leadership Global Marketing Communications 116

Adobe Experience Cloud Blog

MAY 3, 2019

How can businesses expand to global markets? Thinking about taking your business global can be intimidating. So you’ve done your research, market opportunity assessment, and competitive analysis. It’s used to achieve success on the global marketing front. What it takes to succeed globally.

Logistics 133

Logistics Transform Law Global Marketing 133

Martech

JULY 14, 2022

A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. The goal is to streamline the “hand-off” of leads from marketing to sales.

Direct Mail 113

Direct Mail Customer Acquisition Marketing Marketers 113

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 129

Analytics Marketing Marketers Transform 129

Set Up

NOVEMBER 21, 2023

Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. As we are learning more efficient and optimized ways of managing projects, those new best practices will stick!

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Duct Tape Marketing

JULY 20, 2022

In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. From Content and SEO to ads and social media, Semrush is your one-stop shop for online marketing. Get Semrush. Get Semrush.

CMO 80

CMO Global Marketing Education SEO 80

Search Engine Land

OCTOBER 10, 2022

Vendors differentiate by offering more frequent or detailed data updates or content marketing features that sometimes require additional investment. Features to manage adjacent fields like PPC or social media marketing. Analysis and management of Google Shopping feeds. Content marketing analysis and performance tools.

SEO 95

SEO Retail Global Marketing Analytics 95

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Business process ownership of applications applies to all functions, not just marketing.

Transform 81

Transform CMO Direct Mail Global Marketing 81

Search Engine Land

NOVEMBER 1, 2022

Now available in all Shopping Campaigns global markets.” Audience Ads management in Microsoft Editor. Advertisers can now manage Audience Ads with multiple assets from within the Microsoft Editor tool. Support for Multimedia Ads was also added to the editor tool in September.

Product 89

Product Price Advertisers Advertising 89

Martech

FEBRUARY 25, 2022

Well, we’re now living in a global marketing and online world, so tools are necessary. However, don’t center how you approach agile marketing around a tool change. ” This means that they expect the marketers on the team to learn agile marketing and change, but no one else around them does.

Transform 96

Transform Marketing Marketers Global Marketing 96

Set Up

DECEMBER 12, 2023

Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton noted, “The exciting part is being able to tell the story of the journey that happens in manufacturing. Ellen Donahue-Dalton , the CMO of VillageMD, shared about “the importance of trust as a cornerstone of brand, experience, talent management and culture.”

Real Estate 59

Real Estate Manufacturing Retail Education 59

Martech

OCTOBER 22, 2021

Other vendors develop and manage a proprietary database of keyword terms. Learn more about search marketing at MarTech’s sister site Search Engine Land. Content marketing and analysis. More specifically, managing SEO through an enterprise toolset can provide the following benefits: Many tools, one interface.

SEO 136

SEO Analytics Marketing Marketers 136

Martech

SEPTEMBER 14, 2021

By adding Mailchimp to its existing roster of solutions, Intuit moves towards being a one-stop shop for SMB tech needs serving an enormous global market. $12 Its avowed mission was to provide enterprise-level technology at prices SMBs can afford. The post Intuit confirms acquisition of Mailchimp appeared first on MarTech.

Finance 115

Finance Price Global Marketing Customer 115

Martech

AUGUST 11, 2021

That marketing automation would take away all the tedious, repetitive marketing tasks that marketers hated, freeing them up to focus on more creative and strategic projects. Marketing automation does automate some activities, of course, but marketers still find themselves bogged down in Excel spreadsheets and cleaning up data.

CRM 112

CRM Retail Customer Journey Global Marketing 112

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership 98

Thought Leadership Content Marketing Transform CMO 98

Martech

JULY 22, 2021

OOH as a programmatic channel is a gamechanger for marketers looking to reach consumers who are out in the world and close to purchase. By streamlining the OOH buy, brands save time and extra cost incurred when OOH is managed offline through individual sales calls. Brandmaker acquires Allocadia for combined marketing ops offering.

CMO 107

CMO Customer Journey Non-Profit Advertisers 107

Sprout Social

JUNE 15, 2021

This lack of research and analysis makes it difficult for marketers to succeed across the many platforms they manage. On top of that, business expectations of what it means to be a market leader are far more advanced than customer expectations. In total, five out of the top eleven answers pertained to data in some form.

Gen Z 108

Gen Z Global Marketing Market Research Communications 108

Customers.ai

JANUARY 26, 2024

We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually. B2B Marketing Tool: Sales Handy SalesHandy is a pretty cool email productivity tool that I’ve only recently learned about. LinkedHelper also has a great lists manager that allows you to build lead generation funnels. #4.

CRM 111

CRM User-Generated Analytics Marketing 111