Global Marketing, Marketing Mix and PR

How a human-centric approach could fix reputational disasters in 2025

Martech

FEBRUARY 12, 2025

A PR crisis is one of the most daunting things an organization can face. This wasnt just a PR disaster for one company it was an industry-wide lightning rod for broader discussions about healthcare accessibility and corporate accountability. In general, public trust in companies across the board simply isnt very strong.

PR Health Price Food

Why public relations is thriving in today’s global marketing mix

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.

Marketing Mix

Marketing Mix Global Marketing PR Thought Leadership

Marketing Pro Pulse

How a human-centric approach could fix reputational disasters in 2025

Why public relations is thriving in today’s global marketing mix

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