Search Engine Land

FEBRUARY 17, 2022

International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets. Please visit Search Engine Land for the full article.

SEO 103

SEO Global Marketing Marketing Strategy New Markets 103

Hubspot Marketing

OCTOBER 30, 2022

As we discussed above, we believe that data-driven marketers will win in 2023. What are the Top Challenges Marketers Face? While we ran this survey in late 2022, these challenges are fairly consistent with what marketers cited in the research we did for our State of Marketing Report, which you can download for free here.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

OCTOBER 31, 2022

Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Rock Content

JANUARY 6, 2024

Apple’s success in the global market stems from consistent customer experience. 10 Tips for Implementing Your Multilingual Content Marketing Strategy If you made it this far, you want to adapt your content into multiple languages. You need to come up with a strategy yourself. But where should you start?

Content Marketing 90

Content Marketing Marketing Marketers Global Marketing 90

Businesses Grow

NOVEMBER 6, 2023

Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. I had a great opportunity to gain insight into this issue from Denis Sison.

Global Marketing 116

Global Marketing Marketing Marketers Communications 116

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. Fuel for your marketing strategy. Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. I also like baking. Sweet treats.

CRM 103

CRM eCommerce Retail User-Generated 103

Hubspot Marketing

NOVEMBER 28, 2022

According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. The report shows that some companies actually increased hiring, according to 34% of marketers surveyed.

eCommerce 100

eCommerce Acquisition Marketing Entertainment Global Marketing 100

Martech

JANUARY 26, 2023

Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. That’s too scary to think about. Here’s our list of MOps experts who have the ear of the profession.

CRM 113

CRM Marketing Marketers Global Marketing 113

Hubspot Marketing

MARCH 19, 2024

I recommend reading this blog post about managing your entire marketing budget and downloading our free budget planning templates to help you plan your own. Focus on building hybrid strategies. 45% of the global marketers we surveyed are hybrid employees, while just 24% are fully remote.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

JULY 28, 2023

Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. But when you consider 95% of search traffic goes to the first page of search results, it becomes a critical strategy for driving traffic and generating leads. Start with your goals. Do they shop online?

Price 76

Price Marketing Mix Key Performance Indicator User-Generated 76

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Fuel for your marketing strategy. The post The customer data platform market appeared first on MarTech. billion in 2023 to $7.91

Customer 106

Customer B2C Transform Retail 106

Scoop.it!

FEBRUARY 2, 2023

While translation plays a major part of any marketing strategy for companies that work on an international scale, localizing has more to do with culture than just a literal translation would offer. The post What Good Content Localization Does to Your Global Marketing Strategy appeared first on Scoop.it

Global Marketing 85

Global Marketing Marketing Strategy Marketing Marketers 85

Adobe Experience Cloud Blog

OCTOBER 23, 2019

However, we managed to narrow down the list to the top 50 by picking the boldest and most fearless marketers that overcame the toughest business challenges. Abhishek Chandra , Marketing Ops Manager, WundermanMSC. Adele Miller , Global Marketing Automation Manager, IFS. Clare Carr , VP, Marketing for Parse.ly.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Buzz Marketing. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries.

Stealth Marketing 142

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 142

Hubspot Marketing

MARCH 20, 2023

The current AI market race is led by IBM, which holds a more than nine percent global market share. Next to IBM in the global AI patent race are Microsoft and Samsung, each within 500 patent families from IBM. Another 25% of respondents said both image software was acceptable for social media advertising.

Marketing 124

Marketing Marketers Global Marketing Advertising 124

Martech

OCTOBER 23, 2023

Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market. Storytelling, brand values and community building can be strong strategies.

Branding 122

Branding Finance Marketing Marketers 122

Martech

FEBRUARY 1, 2022

” In a new report , “NextGen Event Optimized for Outcomes,” a survey of 150 global marketing leaders finds that 65% believe event marketing “will mature to align all events — virtual, in-person, and hybrid — to marketing outcomes. Virtual is here to stay.

CMO 91

CMO Event Marketing Global Marketing Marketing 91

Hubspot Marketing

JUNE 27, 2022

But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. We asked 500+ global video marketers, " Does the primary company you do video marketing for creating content in-house, through an outside agency, or both?

B2C 103

B2C Video Marketing Market Trends Thought Leadership 103

Hubspot Marketing

MAY 23, 2023

As a result, AI and machine learning algorithms are helping marketers automate and optimize tasks that would otherwise be tedious, time-consuming, and expensive. So, it's no surprise that AI marketing automation is here to stay. In 2020, the global market for marketing automation was $4,438.7 million by 2030.

Food 126

Food Marketing Marketers CRM 126

Martech

OCTOBER 18, 2022

Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit. Image: DPAA. Members of the taskforce were then invited to pitch ideas. “We

User-Generated 139

User-Generated Global Marketing Branding Marketing Strategy 139

Hubspot Marketing

DECEMBER 20, 2022

When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers. 53% of marketers said they plan on working with micro-influencers in 2023.

Influencer Marketing 113

Influencer Marketing Retail Fashion Global Marketing 113

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. Why is disruptive marketing so important? What are their marketing strategies?

Gen Z 126

Gen Z Marketing Marketers User-Generated 126

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. market share.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership 97

Thought Leadership Content Marketing Transform CMO 97

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Martech

JULY 14, 2022

This is why many vendors touted their capabilities for data management and compliance as they gear up to support global marketing initiatives. Download Enterprise Account-Based Marketing Platforms: A Marketer’s Guide. Account-based marketing: A snapshot. What it is.

Direct Mail 122

Direct Mail Customer Acquisition Marketing Marketers 122

Martech

FEBRUARY 8, 2023

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. Starbucks’s loyalty marketing program — explained in detail here — is a great example of omnichannel. The programs, perhaps unsurprisingly, are popular. In 2022, U.S. Some of the most common are: Points programs.

Customer loyalty 95

Customer loyalty Retail Marketing Marketers 95

Marketing Insider Group

JUNE 9, 2020

Instead, they hired a “Chief Growth Officer” – a position that was filled not by a marketer but by a sales executive, Francisco Crespo, who took on global marketing as part of his role in the face of the “fast-changing needs of our consumers, customers, system and associates around the world.”. Why CMOs Are a Dying Breed.

CMO 125

CMO Transform Advertising Advertisers 125

Set Up

JANUARY 10, 2023

” — LEANA LESS | FORMER VP OF GLOBAL MARKETING | AVEDA (AN ESTÉE LAUDER COMPANY). The VP of Marketing Guide lists the common expectations and responsibilities of typical VPMs so that you know where to fill in or ask how and where you can best support. That’s what people need to do is hone that skill. ”

Marketing 52

Marketing Marketers Global Marketing Communications 52

Duct Tape Marketing

OCTOBER 3, 2018

After almost 20 years in corporate America, where Didner held a variety of senior leadership positions in departments as varied as finance and accounting, supply-chain management, and global marketing strategy, she decided to strike out on her own.

Finance 66

Finance Global Marketing Marketing Marketers 66

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 128

Analytics Marketing Marketers Transform 128

Rock Content

APRIL 5, 2023

A content cloud management system or platform will help bring together the different parts of your content marketing strategy. It also helps make your content marketing program more flexible and agile, which is increasingly important in today’s busy marketing world. But Will It Really Happen?

Management 75

Management Global Marketing Content Marketing Marketing Strategy 75

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018. That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series.

Thought Leadership 134

Thought Leadership Promotion Global Marketing Marketing Strategy 134

Businesses Grow

JUNE 26, 2023

In the early days, I was a distinctive voice since I had more than 25 years of global marketing experience. I immersed myself in the social media world, and I became part of the content creator revolution. But then my blog took off. I had found a seam. The popularity of my blog led to opportunities to write a book.

CMO 91

CMO Global Marketing Education Place 91

Marketing Insider Group

AUGUST 31, 2015

In fact, I’m not even sure promotional content qualifies as content marketing. But according to a recent study of 500 global marketers from the Economist Group , B2B content marketing programs are doing just that: making every effort to push and promote product pitches in their content efforts. Buyer Disconnect.

Content Marketing 80

Content Marketing Global Marketing Marketing Marketers 80

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Social media is an undeniable part of the B2B digital environment.

PR 145

PR Law Finance Entertainment 145

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. It is now the business-critical link between multiple stakeholders within the company and is the key champion of the customer (present and future).

CMO 96

CMO Transform B2C Marketing 96