glossary cost-per-click 
Neil Patel
FEBRUARY 25, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Whether you want to build a glossary of names and terms for your employees or a comprehensive business index, a good directory plugin for your WordPress website will help you do just that. per month, $95.98
Hootsuite
JUNE 29, 2021
This can include reactions, likes, comments, shares, saves, direct messages, mentions, click-throughs and more (depending on the social network). Find our full glossary of essential social media terms here. click-throughs. link clicks. ERR = total engagements per post / reach per post * 100. Engagement Rate.
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Hootsuite
MARCH 31, 2020
That’s why we’ve created this comprehensive glossary of social media terms. This social media glossary is a living document that will evolve as we add and subtract entries, expand our definitions, and provide more context for the most important social media terms. Click-through rate (CTR). Cost per click (CPC).
Hootsuite
SEPTEMBER 21, 2023
In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. Are they clicking on your links?
Orbit Media Studios
MARCH 8, 2022
“The Google algorithm is updated 500 times per year…”. They affect your click through rates. This both reduces the need that visitors need to click on anything, and increases the likelihood that if they do click, they’ll click on another Alphabet/Google product (images, ads, maps, YouTube). Changes in PPC ads.
Neil Patel
JANUARY 18, 2023
Maybe someone in the C-suite has never heard of the sunk cost fallacy. Here’s a handy glossary I made with all the main components of CWV your team needs to be aware of: Companies that previously put CWV at the bottom of their list of priorities may have gotten away with it in the past, but that’s no longer the case. It happens.
Search Engine Land
FEBRUARY 27, 2024
You know the classic SEO playbook: Glossaries. Tons of glossary-style, definition-based content. Exhibit A: Zero-click SERPs. So, the searcher can get the answer they want without ever having to click on the webpage in question. Your checklist says “one image per 300 words.” Makes sense on the surface.
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