SocialPilot

JUNE 19, 2025

The content isn’t pushy or overly branded, but it’s memorable, highly shareable, and perfectly tuned to what makes TikTok tick: personality over promotion. Unlike short-form content, long videos build authority and deepen connection, great for thought leadership, product education, or storytelling.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Sprout Social

JUNE 5, 2025

A blog, often integrated within your website, allows you to publish long-form content, establish thought leadership and attract organic traffic through search engines. Email marketing Email lists are valuable owned assets for direct communication with your audience.

Thought Leadership 78

Thought Leadership Finance B2C Communications 78

Hubspot Marketing

FEBRUARY 25, 2025

Mischenko notes that marketers either bombard prospects with overly promotional content or neglect them altogether, assuming the initial lead magnet or sales pitch is enough to push them down the funnel. What does that look like in the marketing funnel? Part of this process is defining your marketing channels.

Transform 93

Transform Marketers Marketing Gen Z 93

SocialPilot

JULY 4, 2025

Additionally, businesses can run targeted campaigns that incorporate storytelling to promote emotional connections, instilling a sense of FOMO in customers and driving purchases. You need to keep up with fast-moving trends, plan seasonal or holiday promotions in advance, and always have something engaging ready to go.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JULY 4, 2025

Additionally, businesses can run targeted campaigns that incorporate storytelling to promote emotional connections, instilling a sense of FOMO in customers and driving purchases. You need to keep up with fast-moving trends, plan seasonal or holiday promotions in advance, and always have something engaging ready to go.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JUNE 18, 2025

See how they promote their products and redirect their YouTube audience to their website and product pages. SaaS businesses need to position themselves as industry leaders, and social media allows them to share case studies, thought leadership articles, and product demonstrations that attract decision-makers.

Real Estate 59

Real Estate Transform User-Generated Education 59

SocialPilot

APRIL 23, 2025

Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. In contrast, social media PR is a cost-effective way to build brand awareness through organic reach, targeted promotions, and influencer partnerships. Use social media to promote events.

PR 40

PR Branding Whitepaper Thought Leadership 40

Buffer Marketing

APRIL 22, 2025

LinkedIn is best for thought leadership or behind-the-scenes video content. Modash Modash is an influencer marketing tool that has recently doubled down on its YouTube strategy. Create a video distribution plan Video marketing doesn’t have to stay limited to your social strategy.

Video Marketing 78

Video Marketing Social Media Marketing Marketers Marketing 78

Martech

JULY 18, 2025

And while “thought leadership” gets thrown around a lot, X is a place where it can mean something — if you’re adding value and joining relevant conversations. Sources: Oberlo , StatsUp Influencer marketing X influencers have a lower average engagement rate (0.09%) compared to Instagram (1.8%) and TikTok (2.18%).

Gen Z 62

Gen Z Millennials Marketers Marketing 62

Martech

FEBRUARY 19, 2025

Furthermore, TikTok provides various advertising options, including targeted ads and influencer collaborations, making it easier to reach specific B2B audiences. As blog posts and white papers can deliver B2B thought leadership, so can TikTok. According to the data, 15% of product discoveries begin on TikTok.

Gen Z 121

Gen Z Law B2C Entertainment 121

Orbit Media Studios

MAY 13, 2025

Image source: SEO in the AI Era Your most important pages (the service pages that promote what you offer) are optimized for commercial intent phrases. Most of those searchers never wanted to visit a website anyway. They just wanted a quick answer. Those phases still have visit website intent. Which AI chat tools do people use most?

User-Generated 78

User-Generated SEO Thought Leadership CMO 78

Hootsuite

OCTOBER 30, 2024

Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts. Advanced social strategies use targeted ads, influencer partnerships, and UGC campaigns to reach new audiences. Got a content creator on your team?

Management 124

Management Entertainment User-Generated Analytics 124

Adobe Experience Cloud Blog

FEBRUARY 10, 2017

Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences. The latest report, Influencer 2.0:

Influencer Marketing 134

Influencer Marketing Transform Thought Leadership PR 134

Adobe Experience Cloud Blog

APRIL 23, 2015

It’s one thing being creative and generating a warm fuzzy feeling for your brand, it’s quite another being able to measure the immediate influence. Marketing automation systems are making this possible by letting marketers deliver personalized content to audiences at scale and measure the response in real-time.

Promotion 131

Promotion Thought Leadership Customer Acquisition B2C 131

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing.

Influencer Marketing 141

Influencer Marketing Branding B2C Marketers 141

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 74

Thought Leadership Whitepaper Transform Marketers 74

Hubspot Marketing

MAY 26, 2023

Utilize industry influencers for their thought leadership and reach. Whether you decide to do co-marketing or not, you can't deny the power of influencer marketing. Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Admittedly, outreach is arduous.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness.

Influencer Marketing 103

Influencer Marketing Whitepaper User-Generated Marketers 103

Adobe Experience Cloud Blog

MAY 5, 2016

This tactic is known as influencer marketing. Influencer marketing uses key individuals in a network to drive brand awareness and affinity. Influencer marketing is a powerful tactic, but figuring out which influencers to target, and how, can be difficult. Promoting the influencer’s content.

Influencer Marketing 91

Influencer Marketing Thought Leadership Marketers Marketing 91

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Author: Eric Lam Influencer marketing is exploding onto the scene. Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Wait, hold on a second.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketers Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

This connection creates a bond between social influencers and their fans and followers that give these influencers unprecedented authority. For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice).

Content Marketing 135

Content Marketing PR Thought Leadership Transform 135

Adobe Experience Cloud Blog

MARCH 31, 2017

Promote your live stream. Not only that but those customers who convert stick around–influencer campaigns tend to achieve a 37% increase in retention. Follow these tips to define influencers in your space and start building relationships with them: Invest in an influencer marketing program. Obtain the right tools.

Thought Leadership 134

Thought Leadership Social Media Marketing Influencer Marketing B2C 134

Marketing Insider Group

NOVEMBER 23, 2020

You need to promote that content to ensure it reaches as many pairs of eyes as possible.It’s estimated that around 60 to 70% of content produced by B2B marketing departments sits unused. maximizing your content reach you make sure you get the most value out of it and optimize your content marketing ROI. Consider Paid Promotion.

Thought Leadership 145

Thought Leadership Promotion SEO User-Generated 145

Martech

NOVEMBER 20, 2023

Discover the power of curation and how to start curating content for more effective B2B marketing. Key takeaways: Content curation involves carefully selecting and promoting valuable content for your audience. You should add your own helpful insights to the pieces you promote. Inviting guest posts to your blog.

Entertainment 138

Entertainment Thought Leadership Marketers Marketing 138

Marketing Insider Group

MAY 9, 2023

Established thought leadership. 54% of decision makers say they spend more than one hour per week reviewing thought leadership content. Sharing valuable insights with your audience will help establish your brand as a thought leader in your industry, ultimately establishing trust and credibility with your audience.

Thought Leadership 131

Thought Leadership Customer loyalty Analytics User-Generated 131

Calvyn Lee Blog

DECEMBER 3, 2023

Some of the content marketing tactics I’ll outline shortly can generate leads indefinitely with minimal ongoing input. Elevate Your Team as Thought Leaders Thought leadership is one particular content marketing approach that can work brilliantly. So that is the content I need to produce to compete there.

Content Marketing 130

Content Marketing Thought Leadership Marketers Marketing 130

Martech

JANUARY 26, 2023

By working with influencers, enterprises can tap into their networks and gain access to a wider audience that may not have been exposed to the brand’s messaging before. An enterprise tech company launching a new AI product might want to partner with an influencer to collaborate in creating a video series or a white paper.

Marketing Strategy 143

Marketing Strategy Whitepaper Key Performance Indicator Analytics 143

Adobe Experience Cloud Blog

DECEMBER 17, 2019

It’s the reason that market research firm Verdantix predicts that the market for sustainability consultancies will have exceeded $1 billion dollars by the end of 2019. One of the ways brands are doing this is by moving away from sponsored, influencer marketing and instead by asking real-life product users to become content generators.

Marketing Strategy 175

Marketing Strategy Transform Thought Leadership Marketers 175

Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. VUd3N9H84y.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

JUNE 14, 2020

Marketers are thus looking to develop an effective content strategy that will allow them to maintain the brand’s identity and boost marketing ROI, while improving their brand’s authority and thought leadership in the space. This is where effective thought leadership comes in. Influencer Marketing.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketers 145

Adobe Experience Cloud Blog

APRIL 10, 2018

Engagement first’ content also considers content promotion before the content creation. If this is your audiences preferred channel have a think about how you can use the social networks key features to promote the content. This blog is useful for those seeking a step by step approach to effective influencer marketing.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Adobe Experience Cloud Blog

AUGUST 29, 2016

That kind of high-value link building from influencer marketing can be difficult to land with out social media. As a social media marketer, you should be actively involved in your SEO strategy and perhaps even be represented in your SEO team. Looking to elevate your social media marketing beyond increasing SEO?

SEO 113

SEO Thought Leadership Social Media Marketing User-Generated 113

Orbit Media Studios

MARCH 29, 2023

Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. There are at least six key aspects in the best content marketing plans. They fit nicely in a chart under three columns: creation, promotion and measurement. Promotion channels How will it be discovered?

Marketing Strategy 128

Marketing Strategy Content Marketing PR Non-Profit 128

Hootsuite

AUGUST 27, 2019

Good Instagram post ideas promote your brand. Great Instagram post ideas promote your brand and engages your followers—all while giving them something they can’t help but share with others. It can also be a way to share thought leadership on any topic related to your brand and build engagement. And that’s priceless.

Thought Leadership 111

Thought Leadership Finance Food User-Generated 111

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Engage With Influencers. Influencer marketing is a hot topic across many marketing channels. Your event marketing strategy is no exception. Use Live Polls.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Adobe Experience Cloud Blog

DECEMBER 3, 2018

Those not educated in web personalization , marketing/sales hand-off strategies, and customer journey analytics will understandably be lost when you start to explain how you’re spending your time. All the people at your dinner table benefit from the good work that marketers put forth all year, and you are certainly no exception.

Food 125

Food Transform Thought Leadership Customer Journey 125