Marketing Insider Group

JUNE 1, 2021

It defines your objectives and what success should look like by determining KPIs (key performance indicators). There are so many possible options here, but in concentrating on what metrics provide a clear picture around performance, you should focus on: Consumption Metrics. Because a content strategy is your playbook.

Content Marketing 139

Content Marketing Key Performance Indicator User-Generated Whitepaper 139

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives.

Influencer Marketing 98

Influencer Marketing User-Generated Key Performance Indicator Analytics 98

Rock Content

AUGUST 6, 2023

However, you can benefit from identifying key performance indicators (KPIs) that can provide you with relevant information. Examples of lead magnets include whitepapers, e-books, checklists, free trials, webinars, or discount codes. How to measure it Measuring brand awareness can be a challenge.

Key Performance Indicator 67

Key Performance Indicator Marketing Marketers Whitepaper 67

Marketing Insider Group

JANUARY 2, 2020

Siloed departments: When your sales team has little idea about what your marketing team is doing, they won’t have access to the data that indicates that a new market of eager customers has just opened up for that new widget they’re trying so hard to sell.

Transform 86

Transform Whitepaper Thought Leadership Key Performance Indicator 86

Adobe Experience Cloud Blog

MAY 8, 2019

In the mid-funnel, research-and-consideration stage, your job is to educate buyers of the challenges they face and help them solve their issues with things like whitepapers, buying guides, analyst reports, and ROI calculators. Remember when we recommended starting your campaign by identifying your end goals?

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. Set the key performance indicators that bring in the most business and plan to check them often. Make sure you use your chosen keywords to get more eyes on your posts. We tricked you!

Marketing Strategy 137

Marketing Strategy Content Marketing Whitepaper Manufacturing 137

Adobe Experience Cloud Blog

JANUARY 17, 2017

The Content Strategist suggests an inverted approach to identifying engagement objectives: Ultimately, it helps to work backwards from business goals to determine content objectives, before listing KPIs [Key Performance Indicators], to measure whether those objectives are being met.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Pam Didner

MARCH 17, 2021

From your content marketing objectives, you clearly lay out your strategies, target personas, priority countries, languages to support, key marketing tactics, and KPIs (Key Performance Indicators). Whoever reviews your plan can instantly understand your focus and without confusion.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Duct Tape Marketing

SEPTEMBER 4, 2018

Some people will be willing to take online reviews, social media posts, and offers like white papers or webinars as enough to convince them to become a customer. It can’t be commissions based on sales; instead you should identify key performance indicators (KPIs) and create a bonus structure around them.

Whitepaper 64

Whitepaper Key Performance Indicator CRM Communications 64

CXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. What’s inside will differ depending on the channel or marketing campaign. Marketing strategy.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Customers.ai

AUGUST 30, 2022

With the right sales and marketing automation tools , you can also amplify your revenue and other key performance indicators (KPIs). We’ll use the Free E-book/Whitepaper Download Offer. When you automate your company’s sales process, your team can increase efficiency and improve productivity.

CRM 62

CRM Key Performance Indicator Transform User-Generated 62

Customers.ai

AUGUST 30, 2022

With the right sales and marketing automation tools , you can also amplify your revenue and other key performance indicators (KPIs). We’ll use the Free E-book/Whitepaper Download Offer. When you automate your company’s sales process, your team can increase efficiency and improve productivity.

CRM 52

CRM Key Performance Indicator Transform User-Generated 52

Adobe Experience Cloud Blog

OCTOBER 18, 2012

What key metrics do you report on a weekly, monthly, and quarterly basis? What key performance indicators (KPIs) will you use to determine if your revenue processes are on track? Marketo whitepaper: The ROI of Marketing Automation (registration required). Measurement and Metrics. How do you measure campaign ROI?

Marketing Automation Platform 128

Marketing Automation Platform Key Performance Indicator Non-Profit Transform 128

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. Let’s delve into these components: Goals & KPIs Begin by clearly defining your goals.

Whitepaper 104

Whitepaper Key Performance Indicator Direct Mail eBook 104

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Starting with clear goals and key performance indicators (KPIs) will help you make sure you stay on track. Social media channels.

Whitepaper 98

Whitepaper Key Performance Indicator Food Influencer Marketing 98

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. For example, customers who regularly open emails or who have downloaded an ebook or white paper would receive different email content than those who only engage occasionally or who are inactive. Measure performance to ensure it’s always delivering the best marketing ROI.

Whitepaper 126

Whitepaper eBook Key Performance Indicator User-Generated 126

Marketing Insider Group

DECEMBER 20, 2021

They show how effectively campaigns are tracking for Key Performance Indicators (KPIs) and help marketers develop a clear picture of their strategy, continuously optimize it, and plan for the future. What Are Marketing Metrics? Marketing metrics are quantifiable data points that help measure the success of a marketing campaign.

Key Performance Indicator 127

Key Performance Indicator Whitepaper User-Generated Marketing 127

Content Marketing Institute

MAY 14, 2018

Key performance indicators should be identified in the strategy. To drive your point home, highlight existing assets – white papers, articles, blog posts, etc. HANDPICKED RELATED CONTENT: 101+ Key Performance Indicators – Pick the Best. Create a video marketing strategy, says @NobleDigitalOne.

Video Marketing 110

Video Marketing Marketing Strategy Key Performance Indicator Transform 110

Scoop.it!

MARCH 17, 2022

The fancy term here is KPIs, i.e., Key Performance Indicators. You can then use relevant quotes in an article, Facebook ad, or white paper. Some content types will build SEO (blogs), others boost engagement (social media posts), while some close the sale (white papers, chat support).

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Rock Content

APRIL 15, 2024

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Choose associated key performance indicators (KPIs) to track success, and don’t be afraid to think beyond the obvious ones (like web traffic).

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Scoop.it!

NOVEMBER 29, 2022

Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. You can define your goals by identifying Key Performance Indicators (KPIs) and tracking these metrics. B2C and B2B content marketing is more than just running a blog, though.

Marketing Plan 95

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 95

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Whitepaper 128

Whitepaper Key Performance Indicator Transform User-Generated 128

Marketing Insider Group

JANUARY 19, 2021

Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). For example, your key metrics might include website traffic, email subscribers, and brand awareness if you’re a startup. White papers. Pillar pages.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

JUNE 22, 2021

Whitepapers. Set your SMART (specific, measurable, attainable, relevant, and timely) goals and KPIs (key performance indicators). And you could distribute blog posts on your website blog, newsletter, and social media channels. Interviews. Case studies and success stories. Infographics. Blog posts. Presentations.

Key Performance Indicator 130

Key Performance Indicator Whitepaper Promotion eBook 130

SMA Marketing

APRIL 18, 2024

This may include blog posts, articles, whitepapers, e-books, videos, podcasts, infographics, and case studies. However, a positive ROI typically indicates that the marketing efforts are generating sufficient leads, inquiries, and, ultimately, new clients for the law firm.

Digital Marketing 52

Digital Marketing Law Thought Leadership SEO 52

Search Engine Land

MARCH 3, 2023

Determine: The key performance indicators (KPIs) you can attach to your goals. Alternately, if you decide to invest in video or infographics, you need people with those skill sets. Content manager : Who will be in charge of managing blog posts, including formatting, scheduling, and publishing?

Real Estate 102

Real Estate Key Performance Indicator Whitepaper Promotion 102

Marketing Insider Group

APRIL 14, 2020

When you’re setting goals, it’s best to focus on a few main key performance indicators or KPIs. Achieving a specific number of whitepaper or e-book downloads each month. It’s essential to set goals and review regularly to ensure you’re staying on track and being efficient with your time. Image source: [link].

Content Marketing 135

Content Marketing Key Performance Indicator Whitepaper Marketing 135

Content Marketing Institute

OCTOBER 8, 2018

5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs). The old model of video marketing doesn’t do much to support regular metric tracking, a key to long-term success. The model often forgoes the proactive inclusion of key performance indicators and regularly scheduled analyses.

Video Marketing 110

Video Marketing Key Performance Indicator Whitepaper Marketing 110

Marketing Insider Group

JULY 27, 2015

Lead generation is also a main key performance indicator at the center of Zuora’s strategy. MIDDLE-STAGE CONTENT: A combination of licensed and original content that hits on niche topics specific to SAP’s offering and solutions: white papers, case studies, video and infographics.

Content Marketing 80

Content Marketing Whitepaper eBook Finance 80

Hootsuite

OCTOBER 21, 2020

Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. What metrics and data will you monitor?

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Rock Content

AUGUST 25, 2020

There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more. Beyond the passive consumption of information provides users with the opportunity to actively interact with the content. Take a look at an interactive ROI calculator : Made with Ion.

Transform 72

Transform User-Generated Whitepaper Law 72

Content Marketing Institute

APRIL 9, 2018

Key performance indicators ( KPIs ): What metrics will gauge content performance against your goals? Repackage it: This involves deconstructing your long-form content – like blog posts, white papers, and e-books – into smaller, modular assets. Will other personnel be authorized to post on company’s behalf?

Promotion 105

Promotion Whitepaper Key Performance Indicator Influencer Marketing 105

Marketing Insider Group

FEBRUARY 9, 2021

Start by defining your top KPIs ( key performance indicators ). Maybe you’re always experimenting with different content formats – like infographics, ebooks, and whitepapers – hoping something will resonate better with your audience and attract visitors from search engines. We recommend focusing on the following metrics.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Hubspot Marketing

NOVEMBER 30, 2022

Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. The digital marketer focuses on each channel's key performance indicators (KPIs) to properly measure performance.

Digital Marketing 145

Digital Marketing Inbound Marketing User-Generated Affiliate Marketing 145

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Hubspot Marketing

JULY 31, 2019

White papers. Your content distribution strategy should involve setting goals for your content key performance indicators (KPIs) and their subsequent metrics: key performance indicators. Case studies. Testimonials. Checklists and listicles. Datasheets. related metrics. related metrics.

PR 143

PR Key Performance Indicator Price Whitepaper 143

Search Engine Land

MARCH 6, 2023

Videos , blog posts , podcasts , webinars , infographics, whitepapers, ebooks, case studies, and more are all possibilities. Answer with: Map your content goals to key performance indicators (KPIs). Then, choose the content format that you have the means to produce consistently and that your audience most wants to see.

Key Performance Indicator 95

Key Performance Indicator Promotion Whitepaper eBook 95