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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

That’s why the 4 Ps are also called the marketing mix. Side note: The marketing mix concept actually dates back to the 1950s. Marketing professor Neil Borden came up with a 12-element version. Place: Prime real estate in high-traffic areas Promotion: Golden arches + ads everywhere The result?

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How to market your brand to budget-conscious prospects

Hubspot Marketing

While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. If you do enough market research , you should have detailed information on personas and buying behaviors. Price matters, but framing matters even more.”

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How to Create and Use Facebook Polls

Neil Patel

With 250 million people using Stories every day and it’s prime real estate on users’ News Feeds, creating a poll is an invaluable (and fun!) With 500 million people on Facebook watching videos every day, you can’t go wrong with adding video content to your marketing mix. ” Facebook Story Polls.